Music Trade Review
Issue: 1928 Vol. 87 N. 1 - Page 4
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
British Trade Problems
Prove Similar to Ours
Report of Convention of British Music Indus-
tries Held Recently Indicates That These
Problems Are International
The similarity between the problems of the
American piano trade and those of Great Britain
was distinctly evident in the reports of the
convention of the British music industry held
recently in Buxton, England. Most of the dis-
cussions at the convention were given over to
ways and means for increasing interest and
sales. The matter of terms, for instance, came
up and it was agreed that they should be limited
to four years. There was also considerable op-
position to retail warerooms operated by manu-
facturers; and to featuring new instruments
at low terms which resulted in their being re-
turned to the sellers in a short time.
The work of the Federation which compares
in its activities with the Music Industries
Chamber of Commerce here, was also discussed
at considerable length, and the president urged
that members of the trade give that organiza-
tion their full support. The status of the gramo-
phone, radio, and sheet music markets also came
in for consideration.
Evidently the thinking members of the British
trade agree with many of their American con-
freres that what is most needed is a spirit of
unity within the trade itself, with a view to
combatting the competition from other lines of
industry. In an address on "How to Improve
Sales," for instance, R. J. Langley said
pointedly:
"Half the music trade to-day is scratching
around trying to prevent the other half from
getting on with it. As well attempt to stop
the Flying Scotsman on its non-stop run to
Edinburgh by sitting on its safety valve. The
energy that is spent in blowing-off about people,
if applied to sales organization, would quickly
revolutionize the industry. The music industry
has never produced a wiser policy than that of
the Federation when it decided to devote its
greatest effort to improve the teaching of music
in our schools, yet less than 40 per cent of
the piano trade are giving their wholehearted
support to that work. Put a toddling child, a
cat, a dog and an open piano into a room to-
gether, and that child will soon make the dis-
covery that it can produce a lovely noise even
more satisfying to budding human desires than
that produced by pulling pussy's tail. If we
fail to convert that latent desire to produce a
noise into a positive desire for the musical
noise of a piano, and an ultimate desire in the
resultant adult to possess a piano, then we de-
serve to be straffed."
JULY 7, 1928
New Model Brunswick
Panatrope Announced
Latest Model 15-8 Embodies a Number of New
Features That Make for Excellent Reproduc-
tion—Publicity Matter for Dealer's Use
The Brunswick-Balke-Collender Co. has made
a formal announcement to trade and public of
Yodeler Evans Engaged
for Broadway Production
Roy Evans, a clever yodeler, who recently made
his first record "Weary Yodelin' Blues" for Col-
umbia, has been engaged to open in a Broadway
show in August, as the result of his success with
that same record. Evans declares that the clever
tricks he gets out of his "pipes," as he calls his
vocal organs, are due to long and careful
training.
To Close Out Music Line
CANTON, O., June 30.—Nusbaums, an old-estab-
lished musical merchandise house here will close
out its musical merchandise departments within
a short time to devote all space to jewelry mer-
chandising, it was announced this week.
J. M. Johannessen, music dealer of Hunting-
ton, L. I., left recently for a six-week stay in
Norway.
Consult the Universal Want Directory oi
The Review.
the new Brunswick Panatrope Model 15-8, an at-
tractive instrument which embodies a number of
new and interesting features, including an all-
metal reproducer and a new wide-area amplify-
ing horn, obtained by rearrangement of the
record albums and the console construction.
The instrument itself is handsomely cased and
is listed at $150. Attractive publicity matter
concerning the model 15-8 has been prepared
for dealer's use.
EVERY WORKING DAY OF THE YEAR
Our Mammoth Factory Runs at Capacity Turning Out
CAPITAL
Piano Benches -;- Player Roll Cabinets <* Radio Cabinets
The surplus is stored in our great warehouse and we are always in
position to give you
Prompt Service
Our new equipment, installed last year at a cost of thousands of
dollars, enables us to offer the trade products of the highest quality at
Very Moderate Prices
Our various models are created by one of the best furniture designers
of the country and are in harmony with the most luxurious furnishings.
You can control the bench and cabinet business of your territory
if you
Standardize on CAPITAL BENCHES and CABINETS
Style 680—Cap. 135 Rolls
Let Us Send You Our Catalogs
CAPITAL FURNITURE MFG. COMPANY
NOBLESVILLE, IND.
The Music Trade Review
British Trade Problems
Prove Similar to Ours
Report of Convention of British Music Indus-
tries Held Recently Indicates That These
Problems Are International
The similarity between the problems of the
American piano trade and those of Great Britain
was distinctly evident in the reports of the
convention of the British music industry held
recently in Buxton, England. Most of the dis-
cussions at the convention were given over to
ways and means for increasing interest and
sales. The matter of terms, for instance, came
up and it was agreed that they should be limited
to four years. There was also considerable op-
position to retail warerooms operated by manu-
facturers; and to featuring new instruments
at low terms which resulted in their being re-
turned to the sellers in a short time.
The work of the Federation which compares
in its activities with the Music Industries
Chamber of Commerce here, was also discussed
at considerable length, and the president urged
that members of the trade give that organiza-
tion their full support. The status of the gramo-
phone, radio, and sheet music markets also came
in for consideration.
Evidently the thinking members of the British
trade agree with many of their American con-
freres that what is most needed is a spirit of
unity within the trade itself, with a view to
combatting the competition from other lines of
industry. In an address on "How to Improve
Sales," for instance, R. J. Langley said
pointedly:
"Half the music trade to-day is scratching
around trying to prevent the other half from
getting on with it. As well attempt to stop
the Flying Scotsman on its non-stop run to
Edinburgh by sitting on its safety valve. The
energy that is spent in blowing-off about people,
if applied to sales organization, would quickly
revolutionize the industry. The music industry
has never produced a wiser policy than that of
the Federation when it decided to devote its
greatest effort to improve the teaching of music
in our schools, yet less than 40 per cent of
the piano trade are giving their wholehearted
support to that work. Put a toddling child, a
cat, a dog and an open piano into a room to-
gether, and that child will soon make the dis-
covery that it can produce a lovely noise even
more satisfying to budding human desires than
that produced by pulling pussy's tail. If we
fail to convert that latent desire to produce a
noise into a positive desire for the musical
noise of a piano, and an ultimate desire in the
resultant adult to possess a piano, then we de-
serve to be straffed."
JULY 7, 1928
New Model Brunswick
Panatrope Announced
Latest Model 15-8 Embodies a Number of New
Features That Make for Excellent Reproduc-
tion—Publicity Matter for Dealer's Use
The Brunswick-Balke-Collender Co. has made
a formal announcement to trade and public of
Yodeler Evans Engaged
for Broadway Production
Roy Evans, a clever yodeler, who recently made
his first record "Weary Yodelin' Blues" for Col-
umbia, has been engaged to open in a Broadway
show in August, as the result of his success with
that same record. Evans declares that the clever
tricks he gets out of his "pipes," as he calls his
vocal organs, are due to long and careful
training.
To Close Out Music Line
CANTON, O., June 30.—Nusbaums, an old-estab-
lished musical merchandise house here will close
out its musical merchandise departments within
a short time to devote all space to jewelry mer-
chandising, it was announced this week.
J. M. Johannessen, music dealer of Hunting-
ton, L. I., left recently for a six-week stay in
Norway.
Consult the Universal Want Directory oi
The Review.
the new Brunswick Panatrope Model 15-8, an at-
tractive instrument which embodies a number of
new and interesting features, including an all-
metal reproducer and a new wide-area amplify-
ing horn, obtained by rearrangement of the
record albums and the console construction.
The instrument itself is handsomely cased and
is listed at $150. Attractive publicity matter
concerning the model 15-8 has been prepared
for dealer's use.
EVERY WORKING DAY OF THE YEAR
Our Mammoth Factory Runs at Capacity Turning Out
CAPITAL
Piano Benches -;- Player Roll Cabinets <* Radio Cabinets
The surplus is stored in our great warehouse and we are always in
position to give you
Prompt Service
Our new equipment, installed last year at a cost of thousands of
dollars, enables us to offer the trade products of the highest quality at
Very Moderate Prices
Our various models are created by one of the best furniture designers
of the country and are in harmony with the most luxurious furnishings.
You can control the bench and cabinet business of your territory
if you
Standardize on CAPITAL BENCHES and CABINETS
Style 680—Cap. 135 Rolls
Let Us Send You Our Catalogs
CAPITAL FURNITURE MFG. COMPANY
NOBLESVILLE, IND.
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