Music Trade Review

Issue: 1928 Vol. 87 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
British Trade Problems
Prove Similar to Ours
Report of Convention of British Music Indus-
tries Held Recently Indicates That These
Problems Are International
The similarity between the problems of the
American piano trade and those of Great Britain
was distinctly evident in the reports of the
convention of the British music industry held
recently in Buxton, England. Most of the dis-
cussions at the convention were given over to
ways and means for increasing interest and
sales. The matter of terms, for instance, came
up and it was agreed that they should be limited
to four years. There was also considerable op-
position to retail warerooms operated by manu-
facturers; and to featuring new instruments
at low terms which resulted in their being re-
turned to the sellers in a short time.
The work of the Federation which compares
in its activities with the Music Industries
Chamber of Commerce here, was also discussed
at considerable length, and the president urged
that members of the trade give that organiza-
tion their full support. The status of the gramo-
phone, radio, and sheet music markets also came
in for consideration.
Evidently the thinking members of the British
trade agree with many of their American con-
freres that what is most needed is a spirit of
unity within the trade itself, with a view to
combatting the competition from other lines of
industry. In an address on "How to Improve
Sales," for instance, R. J. Langley said
pointedly:
"Half the music trade to-day is scratching
around trying to prevent the other half from
getting on with it. As well attempt to stop
the Flying Scotsman on its non-stop run to
Edinburgh by sitting on its safety valve. The
energy that is spent in blowing-off about people,
if applied to sales organization, would quickly
revolutionize the industry. The music industry
has never produced a wiser policy than that of
the Federation when it decided to devote its
greatest effort to improve the teaching of music
in our schools, yet less than 40 per cent of
the piano trade are giving their wholehearted
support to that work. Put a toddling child, a
cat, a dog and an open piano into a room to-
gether, and that child will soon make the dis-
covery that it can produce a lovely noise even
more satisfying to budding human desires than
that produced by pulling pussy's tail. If we
fail to convert that latent desire to produce a
noise into a positive desire for the musical
noise of a piano, and an ultimate desire in the
resultant adult to possess a piano, then we de-
serve to be straffed."
JULY 7, 1928
New Model Brunswick
Panatrope Announced
Latest Model 15-8 Embodies a Number of New
Features That Make for Excellent Reproduc-
tion—Publicity Matter for Dealer's Use
The Brunswick-Balke-Collender Co. has made
a formal announcement to trade and public of
Yodeler Evans Engaged
for Broadway Production
Roy Evans, a clever yodeler, who recently made
his first record "Weary Yodelin' Blues" for Col-
umbia, has been engaged to open in a Broadway
show in August, as the result of his success with
that same record. Evans declares that the clever
tricks he gets out of his "pipes," as he calls his
vocal organs, are due to long and careful
training.
To Close Out Music Line
CANTON, O., June 30.—Nusbaums, an old-estab-
lished musical merchandise house here will close
out its musical merchandise departments within
a short time to devote all space to jewelry mer-
chandising, it was announced this week.
J. M. Johannessen, music dealer of Hunting-
ton, L. I., left recently for a six-week stay in
Norway.
Consult the Universal Want Directory oi
The Review.
the new Brunswick Panatrope Model 15-8, an at-
tractive instrument which embodies a number of
new and interesting features, including an all-
metal reproducer and a new wide-area amplify-
ing horn, obtained by rearrangement of the
record albums and the console construction.
The instrument itself is handsomely cased and
is listed at $150. Attractive publicity matter
concerning the model 15-8 has been prepared
for dealer's use.
EVERY WORKING DAY OF THE YEAR
Our Mammoth Factory Runs at Capacity Turning Out
CAPITAL
Piano Benches -;- Player Roll Cabinets <* Radio Cabinets
The surplus is stored in our great warehouse and we are always in
position to give you
Prompt Service
Our new equipment, installed last year at a cost of thousands of
dollars, enables us to offer the trade products of the highest quality at
Very Moderate Prices
Our various models are created by one of the best furniture designers
of the country and are in harmony with the most luxurious furnishings.
You can control the bench and cabinet business of your territory
if you
Standardize on CAPITAL BENCHES and CABINETS
Style 680—Cap. 135 Rolls
Let Us Send You Our Catalogs
CAPITAL FURNITURE MFG. COMPANY
NOBLESVILLE, IND.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
7, 1928
The Music Trade Review
J. W. Jenkins Sons Feature Vose
With Republican National Convention
Twelve Republicans
and Five Democrats
NOVEMBER 15,1892
But Only One
ILLARD PILLMORE, the last Whig to occupy
the White House, had been in office just a year
M
when the first Vose Piano was manufactured.
Since then, twelve Republican and five Democratic
Presidents have held office. Among them, Buchanan,
Lincoln Grant, Garfield, Cleveland, Roosevelt, Wil-
son and Coolidge. Politics and policies, not alone in
America but all over the world, have changed time
after time Our own Constitution has been amended
eight times. Slavery was abolished after a great
Civil War.
New and great names and ideas have flashed across
the skies, glowed brilliantly for a time—dimmed and
faded away. But Vose has gone on and on, through
seventeen administrations—with never a change in
the principles laid down 77 years ago by James W.
Vose. One continuous unbroken administration for
77 years. That's why Vose Quality Has Always Been
Higher Than Price—because the same family which
sponsored it, when Fillmore was President, directs its
destinies today, on the eve of selecting candidates
for America's thirty-first President.
TIi* New Stall Grand Vose—one of tie
greatest Pianos ever produced by this
famous family of Piano builders—only....
$795
J. W.JENKINS'SONS.
SOLE AGENTS
921 MAIN STREET.
PRESIDENT
HARRISON
Your Old Piano Taken in Exchange—Three Years'
Time on the Balance and 15,900 Votes for your —still had one year to serve
we published this Vose
School or Church in our $78,385.00 Gift Distri' when
advertisement 36 years ago.
button.
3913 Main
536 Minn.
fh« utmost In Piano Volues
\ I 7 HEN national interest was centered re-
* * cently on the Republican National Con-
vention in Kansas City the J. W. Jenkins Sons
Music Co. took the opportunity of presenting
the Vose piano in a most effective tie-up with
the political situation through the medium of
several advertisements, one of which is repro-
duced herewith.
The copy made a point of the fact that Fill-
more was president when the first Vose piano
was made, and that since that time there have
Audiographic Recital at
Women's Clubs Convention
ments with the Aeolian Co., New York, were
made through the courtesy of Mrs. Roberta
Lawson, head of the Division of Music, and the
presentation was given by Mrs. George Gara-
bedian, under the auspices of the Department
of Fine Arts of the Federation. Mrs. Garabe-
dian used the Duo-Art reproducing piano, and
included in her program the AudioGraphic

T.
ESTABLISHED 1862


GRANDS
Instrument, When Introduced in Paris, Is
Enthusiastically Received by Critics as New
Franco-American Product
The initial public presentation of the Gaveau
piano with the Ampico to the musical world of
Paris was made recently in the beautiful Salle
Gaveau at a soiree attended by the leading
musicians and critics of France. The occasion
was in the nature of a private musicale to
which Messrs. Gaveau invited the musical in-
telligentsia of the country, with Maurice Du-
niesnil, Ampico recording artist, as soloist. The
alfair was held on a Sunday evening, and as-
sumed a gala character with the presence of a
brilliant audience of socially prominent music
lovers and reviewers from the Paris newspapers.
The installation of the Ampico in the Gaveau
piano, which is one of several great European
instruments in which the Ampico is now ob-
tainable, was naturally an event of far-reaching
interest, and the demonstration was extensively
reviewed by the press. All of the critics ex-
pressed themselves enthusiastically with respect
to the new reproducing combination. The critic
of Le Menestrel, for instance, saying, "The
Gaveau Ampico is a Franco-American instru-
ment: French by Gaveau, American by the
Ampico. From this transoceanic collaboration
an apparatus was born, surprising by its ex-
actitude, flexibility and perfection. This re-
producing piano gives all the shadings, all the
tempos of the recorded playing; one can recog-
nize the intensity of touch, the velvety tone,
the powerful attack of the artist."
Suffers Heavy Fire Loss
JOHNSON CITY, TENN., June 30.—The Musical
Sport Shop on Main street, this city, suffered
a loss of between $20,000 and $25,000 to build-
ing and stock on Wednesday of this week as
a result of a fire started in the rear of the first
Moor. Stock not destroyed by the flames was
badly damaged by water and smoke, this In-
cluding eleven pianos, and a number of talking
machines, radios and other musical instruments.
The Brunswick in St. Louis
The Schweig-Engel Corp., St. Louis, Mo., is
one of the latest important additions to the
list of dealers in Brunswick instruments and
Brunswick records. Morris Schweig, president
of the company, is a veteran of the trade.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.

L^VUTER
ONE OF AMERICA'S
E"
First Presentation of
the Gaveau Ampico
1015 Walnut
1217 Walnut
been twelve Republican and five Democratic
presidents with the Vose piano retaining and
adding to its popularity steadily in the interim.
Interest was added to the copy through a re-
production therein of a Vose advertisement,
published by the Jenkins house, during the Har-
rison administration thirty-six years ago.
The fact that there were present in Kansas
City delegations of representative men and
women from every State in the Union served
to broaden the appeal of the timely publicity.
An interesting presentation of Duo-Art Audio-
Graphic music was given at the National Bien-
nial of the Federation of Women's Clubs, held
recently in San Antonio; Tex. The arrange-
recording of Chopin's Nocturne in G and the
Dream Music from Humperdinck's Fairy Opera,
"Hansel and Gretel." One of the features of
her presentation was the Audio-Graphic projec-
tor, designed especially for use with the Duo-
Art before a large audience. The program was
very well received, enthusiasm running high
among her listeners.
NEWARK N J.
FINE PIANOS
UPRIGHTS
THE LAUTER-HUMANA
- ^
[In
JULY
^r=

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