Music Trade Review
Issue: 1928 Vol. 86 N. 9 - Page 17
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 3, 1928
The Music Trade Review
\7
Wiedoeft With Holton
New Managers of the
"Follies" Banjo Ensemble
in Milwaukee Store
Platt Music Go.
Uses Vega Instruments
Well-Known Saxophone Artist Makes Eighteen
Appearances at Local Milwaukee Store
M. C. Gregory Placed in Charge of Band In-
struments, and H. C. Fife of Stringed Instru
nients
MILWAUKEK, Wis., February 27.—A display of
the entire line of Frank Holton & Co. was ex-
hibited at their retail' store here in connection
with the appearance of Rudy Wiedoeft. Mr.
Wiedoeft appeared at the shop for six days,
beginning February 20, and free recitals were
given in three daily appearances, one each in
the morning, afternoon and evening. Eighteen
appearances were made by Mr. Wiedoeft dur-
ing his stay in Milwaukee.
Previous to his appearance teaser advertise
nients appeared in local newspapers. Questions
in saxophone technic were propounded and the
advice "Ask Rudy Wiedoeft" was given. A
number of persons interested in music were
attracted to the display room of the Frank Hol-
lon store where the Rudy Wiedoeft Model
Holton saxophones were prominently displayed
lo tie up with the appearance of Rudy Wiedoeft
liimself.
The store feels that this little promotion
stunt has been successful, and it is reported that
not only has the success of the plan manifested
itself among customers by an added amount of
good will, but has resulted also in a spurt in
band instrument sales in the store.
Los ANGFXKS, February 23.—The management
of the band and orchestra instrument de-
partment in the new Platt Music Co.'s store is
in charge of M. C. Gregory, while the stringed
instrument department is managed by H. C.
Fife. Both of these gentlemen have been with
the Platt Music Co. for several years, and
assumed this co-management since the resigna-
tion of Ralph Kenny, who was in charge of
the combined departments for some time.
Mr. Gregory states that the saxophone busi-
ness has been stimulated to a great extent by
Holton saxophones in the Rudy Wiedoeft
models as well as by the Bettoney Silva-Bet
reed instruments. The Holton trumpet in the
Llewellyn model has sold to a number of pro-
fessionals. A number of schools have been
sold William Frank band instruments through
the Board of Education, and the Oneonta Mili-
tary Academy was recently supplied with com-
plete equipment.
H. C. Fife reports that his department has
been meeting with wonderful success in the sale
of the new National Silver guitar—the all-metal
instrument, manufactured in Los Angeles,
which, he says, is specially attractive to women.
Gibson and Bacon banjos have been selling well,
the soft pedal attachment on the latter giving
an opportunity for a new sales angle. Every
Sioux CITY, 1A. ( February 20.—Wm. A. Cusick, professional banjo player is nowadays equipping
formerly With the musical merchandise depart- himself with a tenor guitar in order to double
ment of the Schmoller, Mueller Mvisic Co., of in his work.
Omaha, Neb., is now with the musical mer-
In spite of the fact that much time was occu-
chandise department of Davidson Bros. Co.
pied in moving and taking stock, the two de-
partments have shown a satisfactory increase in
Consult the Universal Want Directory ot volume of sales over the corresponding period
The Review.
of last year.
Cusick With Davidson
OLIVER DITSON CQ
BOSTON. AtASS
0
One of Big Hits in 1928 Production Are the
Sherman Girls Using Vegaphone Banjo on
Stage
BOSTON, MASS., February 28.—Nineteen girls, all
of the ingenue type, are especially featured in
the 1928 production of Flo Ziegfeld's Follies
which has been already seen by thousands in
New York and on the road. This group of
young women appear at intervals throughout the
show, and provide an unusual musical back-
ground. Every one of these women is capable
of playing at least three different instruments.
The Follies must have some features out of
the ordinary and this one has quite caught the
town by storm. The idea originated with a
man who is well-known in the vaudeville book-
ing and producing world, E. C. Sherman, and
it took a long time to get his group together.
About two and a half years ago Sherman
got his group under way and they were first
booked in picture houses, then finally on the
Orpheum circuit. Early last summer Flo Zieg-
teld saw the act and he quickly realized that
these young women could be used to advantage
in his show, and the next day Sherman signed
ihe contract for their appearance.
Several
thousands of dollars had to be invested in musi-
cal instruments of the best makes and the Vega
Co. was approached to furnish the proper out-
fit. In the first act of the Follies these girls
appear as Southern belles, strumming away on
their Vegaphone banjos and they are naturally
round after round of applause.
The Lee Inman Music Co., formerly located
at 5 East Choctaw street, McAlister, Okla., has
moved to larger quarters one door east of this
location.
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
MUSICAL
MERCHANDISE
1674
COVERED TAIL-
PIECE OF MERIT,
D U R A B L E AND
PRACTICAL
REAL VALUE
Waverly Musical Products Co., Inc.
18 Eleventh Street, Long Island City, N. Y.
Chicago Office: 14 East Jackson Blvd.
BACON
BANJOS
17 Jackson Ave.
Middletown, N. Y.
N T A B L I I H n 1M4
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union 5«aar«
NEW YORK
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
Banjo and Drum Heads
Sold by Representative
Mutic Merchants
GROTON, CONN.
Made from Genuine Calfskin
The Frederick Rogers Co.
Attract!™. S»*aialtiM
raService
Played by Leading
Musicians and Orchestras
BACON BANJO CO., Inc.
Drum and Banjo Heads
MUSICAL INSTRUMENT
and SPECIALTY CASES
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Mfg. by
GEIB & SCHAEFER CO.
Joseph Rogers, Jr., & Son
Est. 1899
Farmingdale, N. J.
1751-9 N. Central Park Ave.
Chicago, 111.
MARCH 3, 1928
The Music Trade Review
\7
Wiedoeft With Holton
New Managers of the
"Follies" Banjo Ensemble
in Milwaukee Store
Platt Music Go.
Uses Vega Instruments
Well-Known Saxophone Artist Makes Eighteen
Appearances at Local Milwaukee Store
M. C. Gregory Placed in Charge of Band In-
struments, and H. C. Fife of Stringed Instru
nients
MILWAUKEK, Wis., February 27.—A display of
the entire line of Frank Holton & Co. was ex-
hibited at their retail' store here in connection
with the appearance of Rudy Wiedoeft. Mr.
Wiedoeft appeared at the shop for six days,
beginning February 20, and free recitals were
given in three daily appearances, one each in
the morning, afternoon and evening. Eighteen
appearances were made by Mr. Wiedoeft dur-
ing his stay in Milwaukee.
Previous to his appearance teaser advertise
nients appeared in local newspapers. Questions
in saxophone technic were propounded and the
advice "Ask Rudy Wiedoeft" was given. A
number of persons interested in music were
attracted to the display room of the Frank Hol-
lon store where the Rudy Wiedoeft Model
Holton saxophones were prominently displayed
lo tie up with the appearance of Rudy Wiedoeft
liimself.
The store feels that this little promotion
stunt has been successful, and it is reported that
not only has the success of the plan manifested
itself among customers by an added amount of
good will, but has resulted also in a spurt in
band instrument sales in the store.
Los ANGFXKS, February 23.—The management
of the band and orchestra instrument de-
partment in the new Platt Music Co.'s store is
in charge of M. C. Gregory, while the stringed
instrument department is managed by H. C.
Fife. Both of these gentlemen have been with
the Platt Music Co. for several years, and
assumed this co-management since the resigna-
tion of Ralph Kenny, who was in charge of
the combined departments for some time.
Mr. Gregory states that the saxophone busi-
ness has been stimulated to a great extent by
Holton saxophones in the Rudy Wiedoeft
models as well as by the Bettoney Silva-Bet
reed instruments. The Holton trumpet in the
Llewellyn model has sold to a number of pro-
fessionals. A number of schools have been
sold William Frank band instruments through
the Board of Education, and the Oneonta Mili-
tary Academy was recently supplied with com-
plete equipment.
H. C. Fife reports that his department has
been meeting with wonderful success in the sale
of the new National Silver guitar—the all-metal
instrument, manufactured in Los Angeles,
which, he says, is specially attractive to women.
Gibson and Bacon banjos have been selling well,
the soft pedal attachment on the latter giving
an opportunity for a new sales angle. Every
Sioux CITY, 1A. ( February 20.—Wm. A. Cusick, professional banjo player is nowadays equipping
formerly With the musical merchandise depart- himself with a tenor guitar in order to double
ment of the Schmoller, Mueller Mvisic Co., of in his work.
Omaha, Neb., is now with the musical mer-
In spite of the fact that much time was occu-
chandise department of Davidson Bros. Co.
pied in moving and taking stock, the two de-
partments have shown a satisfactory increase in
Consult the Universal Want Directory ot volume of sales over the corresponding period
The Review.
of last year.
Cusick With Davidson
OLIVER DITSON CQ
BOSTON. AtASS
0
One of Big Hits in 1928 Production Are the
Sherman Girls Using Vegaphone Banjo on
Stage
BOSTON, MASS., February 28.—Nineteen girls, all
of the ingenue type, are especially featured in
the 1928 production of Flo Ziegfeld's Follies
which has been already seen by thousands in
New York and on the road. This group of
young women appear at intervals throughout the
show, and provide an unusual musical back-
ground. Every one of these women is capable
of playing at least three different instruments.
The Follies must have some features out of
the ordinary and this one has quite caught the
town by storm. The idea originated with a
man who is well-known in the vaudeville book-
ing and producing world, E. C. Sherman, and
it took a long time to get his group together.
About two and a half years ago Sherman
got his group under way and they were first
booked in picture houses, then finally on the
Orpheum circuit. Early last summer Flo Zieg-
teld saw the act and he quickly realized that
these young women could be used to advantage
in his show, and the next day Sherman signed
ihe contract for their appearance.
Several
thousands of dollars had to be invested in musi-
cal instruments of the best makes and the Vega
Co. was approached to furnish the proper out-
fit. In the first act of the Follies these girls
appear as Southern belles, strumming away on
their Vegaphone banjos and they are naturally
round after round of applause.
The Lee Inman Music Co., formerly located
at 5 East Choctaw street, McAlister, Okla., has
moved to larger quarters one door east of this
location.
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
MUSICAL
MERCHANDISE
1674
COVERED TAIL-
PIECE OF MERIT,
D U R A B L E AND
PRACTICAL
REAL VALUE
Waverly Musical Products Co., Inc.
18 Eleventh Street, Long Island City, N. Y.
Chicago Office: 14 East Jackson Blvd.
BACON
BANJOS
17 Jackson Ave.
Middletown, N. Y.
N T A B L I I H n 1M4
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union 5«aar«
NEW YORK
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
Banjo and Drum Heads
Sold by Representative
Mutic Merchants
GROTON, CONN.
Made from Genuine Calfskin
The Frederick Rogers Co.
Attract!™. S»*aialtiM
raService
Played by Leading
Musicians and Orchestras
BACON BANJO CO., Inc.
Drum and Banjo Heads
MUSICAL INSTRUMENT
and SPECIALTY CASES
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Mfg. by
GEIB & SCHAEFER CO.
Joseph Rogers, Jr., & Son
Est. 1899
Farmingdale, N. J.
1751-9 N. Central Park Ave.
Chicago, 111.
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