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The Music Trade Review
Secure Good Publicity
Through "Handcuff King"
New York Band Instrument Co. Men Furnish
Strong Shipping Case for Hardeen's Act at
New York Hippodrome
One of the cleverest publicity stunts used by
a musical instrument dealer in years was en-
and rope you in a strong packing case. We
will send the box over for your inspection, but
must be allowed the privilege of renailing each
board before the test, so that the construction
of same cannot be changed. You must also
escape without damaging the box in any way.
If these conditions are satisfactory to you,
kindly let us know when you will be prepared
to make the test."
Hardeen agreed to escape from the case on
the Friday evening of his week's engagement
at the Hippodrome and Mr. Vaubel arranged to
have the box pictured here, on display at the
theatre lobby all week. The New York Band
Instrument Co. received the full benefit of this
publicity for its name appeared prominently on
the box, and also on an announcement flashed
on the screen at every performance as well as
in the advertising of the store, and the theatre
in the local newspapers.
It is hardly necessary to say that Hardeen
successfully escaped from the box despite the
fact that it was of the stoutest possible con-
MARCH 3, 1928
trick in the way of false bottoms' on the box,
trap doors, etc.
Bertram Jacobs Returns
From Honeymoon Trip
PHILADELPHIA,
PA., February 27.—Bertram
Jacobs, member of the firm of S. Jacobs & Son,
820 Columbia avenue, has returned from a two
months' honeymoon spent in the tropics and
Florida resorts. Last December the younger
member of the Jacobs Co. married Miss Caro-
line Virginia Eicholz.
The newlyweds toured Palm Beach, Miami
and other resorts of the South before crossing
to Cuban points, the Bahamas and Bermuda on
the honeymoon trip. They will make their home
m Philadelphia.
L. A. Elkington Buys
Eventone Mfg. Go.
The Rventone Manufacturing Co., Brooklyn,
N. Y., has been purchased by L. A. Elkington,
220 East Thirty-fourth street, New York, who
secured all the patent rights to the Eventone
Letter Violin Mute. Mr. Elkington has already
moved the machinery to his own factory, where
Letter Violin Mutes under the Elton trade
mark will be made.
Turkish Maker Is Here
Before the Hippodrome
gineered by the New York Band Instrument
Co. recently, in a tie-up with the Hippodrome
Theatre appearance of the Great Hardeen,
brother of the famous Houdini, and also a magi-
cian and handcuff king of note.
A. W.. Vaubel, manager of the company, in-
structed the shipping department to build one
of its strongest cases, and then he sent a formal
challenger to Hardeen, defying him to escape
from the box. Hardeen promptly accepted the
challenge which read:
"We understand that you have inherited all
of the late Houdini's secrets, and defy you to
allow our shipping department to securely nail
J. S. Toledo, of the firm of Ehrenstein & To-
ledo, makers of the famous K. Zildjian cymbals,
Constantinople, Turkey, arrived this week in
New York to spend several weeks calling upon
American distributors who handle the K. Zild-
jian line of cymbals.
Hardeen the "Handcuff King"
itruction, securely nailed and renailed, and
completely bound and tied up with a stout rope.
While the escape was in progress members of
the New York Band Instrument Co.'s shipping
department acted as a jury on the stage, and
all agreed that there was no deception in the
H. N. White in Florida
CLEVKLANU, O., February 28.—H. N. White, head
of the H. N. White Co., manufacturer of King
hand instruments, is in Florida where he will
spend a vacation. He motored to Miami Beach
and reports a pleasant trip
Gretsch Back From Florida
Walter Gretsch, member of the importing
rirm of Gretsch & Brenner, Inc., New York,
returned to his office last week after a short
vacation in Florida.
O1OEST AMD LAMEST HOUff IN 1 K 1 M M
Hospe Go. Moves
The Hospc Music Co., of Scottsbluff, Neb.,
lias announced plans for moving into larger,
modern quarters in the Orr Building, next to
the Egyptian Theatre, where the stock of mer-
chandise carried will be increased.
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