Music Trade Review
Issue: 1928 Vol. 86 N. 5 - Page 25
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
25
The Music Trade Review
FEBRUARY 4, 1928
"Marching Through Kidland" Window Display Aids
in Sales of "Charmaine"
a Special Slide Feature
De Sylva, Brown & Henderson Release a New
Feature for Motion Picture Houses That
Should Benefit the Retail Trade
Sherman, Clay & Co. Tie-up With Appearance
of Vaudeville Artists Using Songs Brings
Excellent Results
You Can't Go Wrong
With Any FEIST
Song'
Despite the extended popularity of "Char-
A special slide feature, entitled "Marching
Through Kidland" and introducing "Tin Pan maine" in sheet music form, having been active
on dealers' counters in all parts of the country
Parade," is being released for picture theatre
Window
••
Display of
|
"Charmaine"
|
by
•n J i
=
Oakland
|
Branch
|
of Sherman,
1
Clay & Co.
1
Hot
As They Come!
CHANGES
A Donaldson,
Novelty'
1
sTilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllli?
organists by De Sylva, Brown & Henderson,
Inc., New York, publishers of the number, who
feel that this form of exploitation will be of
much benefit to the trade in those cities where
the presentation is used. The slide version was
prepared by Jack Meskill. The familiar strains
of "School Days, School Days" and many other
old popular favorites pertaining to the life of
kiddies are used to advantage, and "Tin Pan
Parade" is brought in at the finish.
SONGS
THAT HIT THE MARK!
HENRY'S MADE A LADY OUT OF LIZZIE
AMONG MY SOUVENIRS
BROKEN
HEARTED
OF
SUNSHINE
SWEETHEART
MEMORIES
TIN PAN PARADE
THERE'S ONE LITTLE
ME
GIRL WHO LOVES
GEE, I'M GLAD I'M HOME
I'M LIKE A BIRD WITH A BROKEN WING
BABY FEET GO FITTER PATTER
DIDN'T I TELL YOU (That You'd Come Back)
WHO'S THAT KNOCKIN' AT MY DOOR?
Sons Hits from the Collegiate Musical
Comedy
'•GOOD
N E W S ' '
GOOD NEWS
THE VARSITY DRAG
Ll'CKY IN LOVE
THE BEST THINGS IN LIFE ARE
oejnsation!
MY BLUE
HEAVEN:
k ly Walter-
Donaldson,
& George Whiting-
Hanft Educational Editor
for W. A. Quincke & Go.
WITHOUT YOU, SWEETHEART
PLENTY
for the past fifteen months, it is a remarkable
fact that the song still sells on a large scale. As
witness of this, the Oakland, Cal., branch of
Sherman, Clay & Co., publishers of "Char-
maine," enjoyed a large turn-over of sheet
music copies not long ago as the result of an
attractive window display. The window held
copies of "Charmaine" only, tying up with the
appearance of Roscoe Ates and Dorothy Dar-
ling at the T. & D. Theatre, in which they fea-
ture the song in their act.
The foreground of the window is given over
to the display of small instruments of all kinds.
Several tiny dolls at intervals along the front
of the display serve to enliven it without dis-
tracting attention from the central caption of
the vaudeville artists. The background of sheet
music finally carries over the sales message of
the window, which is altogether a fine example
of a display that means something.
FREE
Los ANGELES, CAL., January 28.—W. A. Quincke
& Co., prominent local music publishers, have
announced the appointment of Paul G. Hanft as
editor of their department of teaching and edu-
cational music and all issues of this department
will be under his personal supervision in the fu-
ture. Mr. Hanft is dean of the Los Angeles
Conservatory of Music and director of the aca-
demic division of the Institute of Musical Edu-
cation. H e is a graduate of the Institute of
Musical Art in New York, and has gained
prominence in various parts of the country as
both organist and choirmaster.
Real;
Ballad Hit/
HAPPY DAYS
JUST IMAGINE
BIO S E L L E R S I N F O L I O S
SAXOPHOLIO
TENOR BANJO FOLIO (2nd Edition)
(Each containing fifteen great songs)
DC 5Vl*A.6aOWN»» HCNDCgSON PUILDINq
4S SEVENTH AVCWt HW VOBK
INDEPENDENT MUSIC PUBLISHING COMPANY
838 Congress St.,
New Orleans, La.
Music Men Association
Holds Annual Election
The Association of Music Men, a New York
retail trade body, held its regular monthly meet-
ing at the Central Opera House, on Tuesday,
January 24, with a good attendance. Plans for
the annual outing were discussed and the outing
committee promised to report details at the next
meeting. Officers for the coming year were
elected as follows: William Froese, president;
Julius Weiss, vice-president; Herman Trink,
treasurer, and Henry Scholz, secretary. Follow-
ing the business session, the members present
indulged in a sociable game of pinochle about
which no tales are told.
^ Walter Donaldson,
&- Gas Kahn
L
LEO. FEIST, INC
231 W 4 0 t h St,
NEW YOR.K, N.Y.
25
The Music Trade Review
FEBRUARY 4, 1928
"Marching Through Kidland" Window Display Aids
in Sales of "Charmaine"
a Special Slide Feature
De Sylva, Brown & Henderson Release a New
Feature for Motion Picture Houses That
Should Benefit the Retail Trade
Sherman, Clay & Co. Tie-up With Appearance
of Vaudeville Artists Using Songs Brings
Excellent Results
You Can't Go Wrong
With Any FEIST
Song'
Despite the extended popularity of "Char-
A special slide feature, entitled "Marching
Through Kidland" and introducing "Tin Pan maine" in sheet music form, having been active
on dealers' counters in all parts of the country
Parade," is being released for picture theatre
Window
••
Display of
|
"Charmaine"
|
by
•n J i
=
Oakland
|
Branch
|
of Sherman,
1
Clay & Co.
1
Hot
As They Come!
CHANGES
A Donaldson,
Novelty'
1
sTilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllli?
organists by De Sylva, Brown & Henderson,
Inc., New York, publishers of the number, who
feel that this form of exploitation will be of
much benefit to the trade in those cities where
the presentation is used. The slide version was
prepared by Jack Meskill. The familiar strains
of "School Days, School Days" and many other
old popular favorites pertaining to the life of
kiddies are used to advantage, and "Tin Pan
Parade" is brought in at the finish.
SONGS
THAT HIT THE MARK!
HENRY'S MADE A LADY OUT OF LIZZIE
AMONG MY SOUVENIRS
BROKEN
HEARTED
OF
SUNSHINE
SWEETHEART
MEMORIES
TIN PAN PARADE
THERE'S ONE LITTLE
ME
GIRL WHO LOVES
GEE, I'M GLAD I'M HOME
I'M LIKE A BIRD WITH A BROKEN WING
BABY FEET GO FITTER PATTER
DIDN'T I TELL YOU (That You'd Come Back)
WHO'S THAT KNOCKIN' AT MY DOOR?
Sons Hits from the Collegiate Musical
Comedy
'•GOOD
N E W S ' '
GOOD NEWS
THE VARSITY DRAG
Ll'CKY IN LOVE
THE BEST THINGS IN LIFE ARE
oejnsation!
MY BLUE
HEAVEN:
k ly Walter-
Donaldson,
& George Whiting-
Hanft Educational Editor
for W. A. Quincke & Go.
WITHOUT YOU, SWEETHEART
PLENTY
for the past fifteen months, it is a remarkable
fact that the song still sells on a large scale. As
witness of this, the Oakland, Cal., branch of
Sherman, Clay & Co., publishers of "Char-
maine," enjoyed a large turn-over of sheet
music copies not long ago as the result of an
attractive window display. The window held
copies of "Charmaine" only, tying up with the
appearance of Roscoe Ates and Dorothy Dar-
ling at the T. & D. Theatre, in which they fea-
ture the song in their act.
The foreground of the window is given over
to the display of small instruments of all kinds.
Several tiny dolls at intervals along the front
of the display serve to enliven it without dis-
tracting attention from the central caption of
the vaudeville artists. The background of sheet
music finally carries over the sales message of
the window, which is altogether a fine example
of a display that means something.
FREE
Los ANGELES, CAL., January 28.—W. A. Quincke
& Co., prominent local music publishers, have
announced the appointment of Paul G. Hanft as
editor of their department of teaching and edu-
cational music and all issues of this department
will be under his personal supervision in the fu-
ture. Mr. Hanft is dean of the Los Angeles
Conservatory of Music and director of the aca-
demic division of the Institute of Musical Edu-
cation. H e is a graduate of the Institute of
Musical Art in New York, and has gained
prominence in various parts of the country as
both organist and choirmaster.
Real;
Ballad Hit/
HAPPY DAYS
JUST IMAGINE
BIO S E L L E R S I N F O L I O S
SAXOPHOLIO
TENOR BANJO FOLIO (2nd Edition)
(Each containing fifteen great songs)
DC 5Vl*A.6aOWN»» HCNDCgSON PUILDINq
4S SEVENTH AVCWt HW VOBK
INDEPENDENT MUSIC PUBLISHING COMPANY
838 Congress St.,
New Orleans, La.
Music Men Association
Holds Annual Election
The Association of Music Men, a New York
retail trade body, held its regular monthly meet-
ing at the Central Opera House, on Tuesday,
January 24, with a good attendance. Plans for
the annual outing were discussed and the outing
committee promised to report details at the next
meeting. Officers for the coming year were
elected as follows: William Froese, president;
Julius Weiss, vice-president; Herman Trink,
treasurer, and Henry Scholz, secretary. Follow-
ing the business session, the members present
indulged in a sociable game of pinochle about
which no tales are told.
^ Walter Donaldson,
&- Gas Kahn
L
LEO. FEIST, INC
231 W 4 0 t h St,
NEW YOR.K, N.Y.
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