Music Trade Review

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The Music Trade Review
Theremin Ether Musical Instrument to
Be Demonstrated With Wurlitzer Grand
Latest Production of the Wurlitzer Factories, a Concert Grand, Will Appear With New
Instrument at the Metropolitan Opera House on January 31
'TPUESDAY night of next week will be an
•*• occasion of great importance from a musical
standpoint, for it will mark the debut of the new
nine-foot concert grand piano recently devel-
oped by the Rudolph Wurlitzer Co., as well as
the first public demonstration in the United
States of the Theremin Ether Music Press, the
uncanny invention of Prof. Leon Theremin, a
Russian scientist, by means of which with the
wave of a hand he is able to turn radio howls
into musical melodies.
The demonstration will take place at the
Metropolitan Opera House under the auspices
of the Rudolph Wurlitzer Co. of Cincinnati,
and the Wurlit/er concert grand will be used
as the accompanying instrument, and it is par-
ticularly fitting that a house such as that of
Wurlitzer with so many years of musical instru-
ment building experience back of it should
interest itself in the introduction of this latest
development in the art.
A preliminary showing of Prof. Theremin's
new instrument for the press was given in New
York of this week at the Hotel Plaza and at-
tracted unusual attention, being featured in a big
way by the various newspapers. The device has
something of the general appearance of an ordi-
nary five-tube radio set with batteries and loud
speaker, but at one end a rod projects vertically
about a foot above the cabinet, while at the
S
O much has been said by musical
authorities on the tonal beauty of
the Kimball piano that the contrast
between the price of the instrument
and its outstanding merit tends to be
overlooked.
Yet a great part of the achievement
of the Kimball house lies in bringing
unexcelled piano value within reach
of all who appreciate faultless tone
and graceful appearance.
It is for this purpose that all manu-
facturing processes are carried out
within the Kimball factories — requir-
ing immense production resources and
organization to complete them.
Kimball Pianos are made in many
styles — grands in period designs — al-
so classic-modern, reproducing grands,
uprights, and players.
The Kimball Agency Franchise is a valuable
asset to the dealer. ASK ABOUT THIS.
W. W- KIMBALL COMPANY
Established 1857
Kimball Building
306 S. Wabash Ave., Chicago
JANUARY 28, 1928
other end there is a circular loop about a foot
in diameter. Two of the tubes of the instrument
are so arranged that they oscillate at rates
above that of audibility, which serves to create
a deep note lower than either of the prime fre-
quencies. The tone is controlled by moving the
right hand near the rod and the volume is con-
trolled by passing the left hand near the loop.
At the press demonstration musical authorities
were enthusiastic over the results obtained.
Atlanta Brunswick Dealers
Hold Series Sales Meetings
Seven Local Retail Sales Organizations Ad-
dressed by O. P. Harris of the Brunswick
Co.
ATLANTA, GA. ( January 21.—A series of sales
meetings, attended by the leading local Bruns-
wick dealers, was held here recently under the
auspices of Brunswick-Balke-Collender Co., ar-
ranged by R. Hooke, district manager of the
Panatrope division of the company's local
branch. O. P. Harris, representing the Chicago
headquarters of the company, was the principal
speaker and his talks outlined to the retail
salesmen and department managers modern and
effective methods of selling musical merchan-
dise in general. Mr. Harris has just completed
a trip covering practically all parts of the United
States and Canada and his discussions were full
of practical sales helps, which he has gathered
through contact with some of the largest music
establishments in the country. The salesmen
attending the Brunswick conference included
Crew Piano Co., M. Rich & Bros. Co., Ludden
employes of the Cable Piano Co., Phillips &
Hates, Southern Music House, Mather Bros.,
Robt. F. Brownlee Furniture Co., and the At-
lanta Phonograph Co.
Grinnell Bros. Hold
Annual Sales Meeting
Four Days Given Over to Discussion of Busi-
ness Policies and Problems by Executives
and Department Branch Managers
DETROIT, MICH., January 21.—Grinnell Bros, held
last week an annual sales conference attended
by executives of the company, together with
department heads and managers of the thirty
Grinnell branch stores. S. E. Clark, vice-presi-
dent and secretary of the company, acted as
chairman, and three full days were given over
to a presentation of papers and ideas by execu-
tives and members of the sales staff, all of
which were discussed at length. On the fourth
day the sessions were turned over to a number
of outside speakers, including C. B. Amorous,
of the Aeolian Co., New York; Alexander Mc-
Donald, of Sohmer & Co.; E. R. Jacobson, of
the Straube Piano Co., and several others. A
banquet at the Detroit-Leland Hotel brought
the convention to a close.
E. M. Boothe Joins
Ludwig Sales Force
W. P. Brinkerhoff, general manager of Lud-
wig & Co., announced this week the appoint-
ment of E. M. Boothe as general sales repre-
sentative for the company, representing both
Ludwig & Co. and Strich & Zeidler pianos and
player-pianos. Mr. Roothe is now taking an
extensive trip through the Middle West.
Robinson Made Manager
W. Ernest Robinson has been appointed man-
ager of the Mathushek Fi?.no Co. store at 218
West Front street, i'lainfield, N. J. He has
been connected with the firm for the past
twenty-five years, and held a position in the
Mathushek factory, New York when transferred.