Music Trade Review

Issue: 1928 Vol. 86 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Theremin Ether Musical Instrument to
Be Demonstrated With Wurlitzer Grand
Latest Production of the Wurlitzer Factories, a Concert Grand, Will Appear With New
Instrument at the Metropolitan Opera House on January 31
'TPUESDAY night of next week will be an
•*• occasion of great importance from a musical
standpoint, for it will mark the debut of the new
nine-foot concert grand piano recently devel-
oped by the Rudolph Wurlitzer Co., as well as
the first public demonstration in the United
States of the Theremin Ether Music Press, the
uncanny invention of Prof. Leon Theremin, a
Russian scientist, by means of which with the
wave of a hand he is able to turn radio howls
into musical melodies.
The demonstration will take place at the
Metropolitan Opera House under the auspices
of the Rudolph Wurlitzer Co. of Cincinnati,
and the Wurlit/er concert grand will be used
as the accompanying instrument, and it is par-
ticularly fitting that a house such as that of
Wurlitzer with so many years of musical instru-
ment building experience back of it should
interest itself in the introduction of this latest
development in the art.
A preliminary showing of Prof. Theremin's
new instrument for the press was given in New
York of this week at the Hotel Plaza and at-
tracted unusual attention, being featured in a big
way by the various newspapers. The device has
something of the general appearance of an ordi-
nary five-tube radio set with batteries and loud
speaker, but at one end a rod projects vertically
about a foot above the cabinet, while at the
S
O much has been said by musical
authorities on the tonal beauty of
the Kimball piano that the contrast
between the price of the instrument
and its outstanding merit tends to be
overlooked.
Yet a great part of the achievement
of the Kimball house lies in bringing
unexcelled piano value within reach
of all who appreciate faultless tone
and graceful appearance.
It is for this purpose that all manu-
facturing processes are carried out
within the Kimball factories — requir-
ing immense production resources and
organization to complete them.
Kimball Pianos are made in many
styles — grands in period designs — al-
so classic-modern, reproducing grands,
uprights, and players.
The Kimball Agency Franchise is a valuable
asset to the dealer. ASK ABOUT THIS.
W. W- KIMBALL COMPANY
Established 1857
Kimball Building
306 S. Wabash Ave., Chicago
JANUARY 28, 1928
other end there is a circular loop about a foot
in diameter. Two of the tubes of the instrument
are so arranged that they oscillate at rates
above that of audibility, which serves to create
a deep note lower than either of the prime fre-
quencies. The tone is controlled by moving the
right hand near the rod and the volume is con-
trolled by passing the left hand near the loop.
At the press demonstration musical authorities
were enthusiastic over the results obtained.
Atlanta Brunswick Dealers
Hold Series Sales Meetings
Seven Local Retail Sales Organizations Ad-
dressed by O. P. Harris of the Brunswick
Co.
ATLANTA, GA. ( January 21.—A series of sales
meetings, attended by the leading local Bruns-
wick dealers, was held here recently under the
auspices of Brunswick-Balke-Collender Co., ar-
ranged by R. Hooke, district manager of the
Panatrope division of the company's local
branch. O. P. Harris, representing the Chicago
headquarters of the company, was the principal
speaker and his talks outlined to the retail
salesmen and department managers modern and
effective methods of selling musical merchan-
dise in general. Mr. Harris has just completed
a trip covering practically all parts of the United
States and Canada and his discussions were full
of practical sales helps, which he has gathered
through contact with some of the largest music
establishments in the country. The salesmen
attending the Brunswick conference included
Crew Piano Co., M. Rich & Bros. Co., Ludden
employes of the Cable Piano Co., Phillips &
Hates, Southern Music House, Mather Bros.,
Robt. F. Brownlee Furniture Co., and the At-
lanta Phonograph Co.
Grinnell Bros. Hold
Annual Sales Meeting
Four Days Given Over to Discussion of Busi-
ness Policies and Problems by Executives
and Department Branch Managers
DETROIT, MICH., January 21.—Grinnell Bros, held
last week an annual sales conference attended
by executives of the company, together with
department heads and managers of the thirty
Grinnell branch stores. S. E. Clark, vice-presi-
dent and secretary of the company, acted as
chairman, and three full days were given over
to a presentation of papers and ideas by execu-
tives and members of the sales staff, all of
which were discussed at length. On the fourth
day the sessions were turned over to a number
of outside speakers, including C. B. Amorous,
of the Aeolian Co., New York; Alexander Mc-
Donald, of Sohmer & Co.; E. R. Jacobson, of
the Straube Piano Co., and several others. A
banquet at the Detroit-Leland Hotel brought
the convention to a close.
E. M. Boothe Joins
Ludwig Sales Force
W. P. Brinkerhoff, general manager of Lud-
wig & Co., announced this week the appoint-
ment of E. M. Boothe as general sales repre-
sentative for the company, representing both
Ludwig & Co. and Strich & Zeidler pianos and
player-pianos. Mr. Roothe is now taking an
extensive trip through the Middle West.
Robinson Made Manager
W. Ernest Robinson has been appointed man-
ager of the Mathushek Fi?.no Co. store at 218
West Front street, i'lainfield, N. J. He has
been connected with the firm for the past
twenty-five years, and held a position in the
Mathushek factory, New York when transferred.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 28, 1928
The Music Trade Review
Dealers' Executive Board Meeting Held
(Continued from page 5)
trade organization and every individual member
of the trade should take an active interest, and
urged that support should be prompt when
requested by those who are in touch with af-
fairs at Washington and will be able to judge
just when country-wide pressure is needed. In
the meantime he suggested that as many as pos-
sible of the trade communicate with members
of the Senate Finance Committee in an effort
to giving them a proper understanding of the
unfairness of the measure as it now stands.
Afternoon Session
At the opening of the afternoon session Presi-
dent Roberts read telegrams of regret from
Parnham Werlein, New Orleans, and Shirley
Walker, of San Francisco. He also read a let-
ter from R. M. Grunewald, L. Grunewald, Ltd.,
New Orleans, emphasizing the fact that in as
much as the Mississippi River drained fully a
third of the United States, the problem of con-
trolling that river's floods was one of national
rather than of local interest.
The secretary was instructed to communicate
to the members of the Association to decide
whether or not they desired, in connection with
the June convention, an advertising exhibit or
or a display of Music Week window displays
or both as had been the custom at previous
gatherings. Charles H. Yahrling suggested that
% prize or prizes be offered for the best plan
for conducting group instruction classes by
dealers, and it was voted to appropriate $200
to cover the cost for such a contest.
The question of the annual banquet also pro-
voked considerable commotion, although no
definite plans were made. It was voted, how-
ever, to place in the hands of the president all
arrangements for the annual banquet, he being
given full power to engage the services of some
one whom he considered competent to handle
this important convention feature.
Secretary Loomis was particularly enthusias-
tic over the manner in which the manufacturers
had supported the Association in the special
promotion stamp which has resulted in sufficient
revenue to finance a number of projects, in-
cluding the meeting of the Piano Section of the
Committee on Instrument Music of the Music
Supervisors' National Conference.
The National Association has at the present
time ten affiliated State associations, viz., north- •
em California, southern California, Illinois, In-
diana, Maryland, Michigan, New York, North
Carolina, Pennsylvania and Wisconsin, and six
of these organizations were represented at the
meeting of the Executive Committee.
Among those who attended the sessions of
the Executive Board were C. J. Roberts, Balti-
more, president; Chas. H. Yahrling, Youngs-
town, O., and A. Z. Moore, Lancaster, Pa., vice-
presidents; Otto B. Heaton, Columbus, O., Jay
Grinnell, Detroit; Alexander McDonald, New
York, and George J. Winter, Erie, Pa., direc-
tors; Robert N. Watkin Dallas, Tex.; M. V. De-
Foreest, Sharon, Pa.; E. Paul Hamilton, Brook-
lyn, N. Y.; Henry Dreher, Cleveland, and Ed-
ward H. Uhl, Los Angeles, of the Advisory
Board of past presidents; Frederick P. Stieff,
Baltimore; W. C. W. Marshall, White River
Junction, Vt.; H. G. Hyde, Courtland, N. Y., m
and W. Otto Miessner, Milwaukee, Wis., of
the Auxiliary Board, made up of representatives
of affiliated local associations, A. P. McCoy,
Hartford, Conn., and Delbert L. Loomis, execu-
tive secretary.
The Dinner
On Thursday evening the members of the
executive committees of the National Associa-^
tion of Music Merchants and the National Piano
Manufacturers' Association, together with the
members of the Board of Directors of the Music
Industries Chamber of Commerce, were the
guests of the New York Piano Manufacturers'
Association and the New York Piano Mer-
chants' Association at a dinner at the Hotel
Commodore, which, from the social standpoint,
proved an unqualified success.
The principal speaker at the dinner was Theo-
dore E. Steinway, president of Steinway & Sons,
who gave a delightful talk, partly humorous and
partly serious, but full of optimism and faith
in the future of the industry. Mr. Steinway
called attention to the marked and steadily in-
creasing interest in music. Not so many years
ago, he said, New York had difficulty in sup-
porting one orchestra, giving a score of con-
certs or so, while to-day there are probably 100
orchestras, including local organizations and
visiting ones, giving hundreds of concerts each
season for many of which it is often impossible
to secure a seat.
The speaker held that the popularity of the
radio and the talking machine were due largely
to simplicity of operation, and that the piano
men were proceeding along the right lines in
endeavoring to simplify the problem of learning
to play their instruments. Withal, he declared,
these other musical instruments were serving
the purpose of increasing musical appreciation
which was bound to react to the benefit of the
piano industry.
It is not a time for fretting, but rather one
for planning to work harder and more earnestly
for the future, he stated. The importance of
the piano as the basic musical instrument is
constantly gaining more recognition and as Mr.
Steinway put it: "We are always going to have
with us that popular three-piece orchestra—•
piano, stool and cover."
The only other speaker was C. J. Roberts,
president of the National Association of Music
Merchants, who made a point of the fact that
although radio and the talking machine might
be competitors of piano men, they were, never-
theless, helping to re-establish American home
life. Hermann Irion, president of the Chamber,
was toastmaster, and during the evening a num-
ber of solos were offered by Norman Jolliff,
baritone. It was a representative gathering of
trade members from California to New York
and Texas to Vermont.
Music Advancement
Committee Holds Meeting
most valuable information. They, too, urged
that the financial support given to the Bureau
be extended as far as possible.
Those of the trade who attended the sessions
included Mark P. Campbell, chairman of the
committee; C. J. Roberts, president of the Na-
tional Association of Music Merchants; C. M.
Tremaine, director of the Bureau; Wm. J.
Haussler, president, National Musical Merchan-
dise Association; Robert N. Watkin, Dallas,
Tex.; Hermann Irion, president of the Chamber;
H. E. Lawrence, of the Standard Pneumatic
Action Co.; E. S. Boykin, executive secretary of
the Sales Promotion Committee of the National
Piano Manufacturers' Association; Franklin
Dunham, director of the Educational Depart-
ment of the Aeolian Co.; R. E. Hopkins, of the
Victor Talking Machine Co.; Kenneth Clark, of
the National Bureau for the Advancement of
Music, and several others.
Fire Damages Stettner
Fire caused considerable damage recently in
the establishment of the Stettner Phonograph
Corp., located on the third floor at 318 East
Seventy-fifth street, New York, when a blaze
started in the drying room of the concern. Sev-
eral radio cabinets in process of construction
were destroyed by the flames.
Pratt Read
Products
P i a n o Ivory
Piano Keys
P i a n o Actions
Player Actions
Chamber of Commerce Committee Reviews
Progress of the Bureau's Work—Educators
Testify to Great Value of Organization
An important meeting of the Music Advance
ment Committee of the Music Industries Cham-
ber of Commerce was held at the headquarters
of the Chamber in New York on Wednesday
of this week to observe the progress that has
been made in the work of the National Bureau
for the Advancement of Music, and to discuss
plans for the future with the very definite idea
in mind of enlarging on that work so far as
possible. Particular attention was given to the
question of the promotion of class-piano instruc-
tion in the schools of the country, and to other
phases of the Bureau's work.
In the course of the meeting Dr. Hollis Dann,
professor of Music Education of New York
University; Lee F. Hammer, Department of
Recreation of the Russell Sage Foundation;
Joseph E. Maddy, chairman of Instrumental
Affairs of the Music Supervisors' National Con-
ference, and Dr. W. Dykema, head of the music
department of Teachers' College, Columbia Uni-
versity, took occasion to express their high ap-
preciation of the work of the Bureau for the
cause of music and music appreciation generally,
and stated that the Bureau had placed at the
command of musical interests a great fund of
Established in
1806
at Deep River, Conn.
Still There
Standard Service and Highest
Quality
Special Repair Departments
Maintained for Convenience
of Dealers
PRATT, READ & CO.
THE PRATT READ
PLAYER ACTION CO.
Oldest and Best
THIS YEAR IT'S LUDWIG PIANOS

Download Page 8: PDF File | Image

Download Page 9 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.