Music Trade Review
Issue: 1928 Vol. 86 N. 4 - Page 28
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
"Henry Made a Lady Out of Lizzie" Is
MORE PROFIT % DEALER
Widely Featured by the Ford Dealers
o
New DeSylva, Brown & Henderson Number Found Place on Majority of Programs
Used by Ford Dealers in Showrooms When New Car Appeared
T ^ H E link between the new Ford song,
"•• "Henry Made a Lady Out of Lizzie," pub-
lished by DeSylva, Brown & Henderson, Inc.,
New York, and the Ford organization itself
has been brought out closely on numerous oc-
the musical show, "Good News," was invited to
entertain a gathering of Ford prospects by sing-
ing the new Ford song. Her reception was said
to have been tumultuous and the event focused
the eyes of many hundreds standing outside the
M
1 1
iji ii MriHiiiniiiiiii'i'ii mi iiiH'i i ii ii r n ' i i! i M ii i 1 /
OUR NEW RETAIL PRICE OF
TWENTY CENTS PER COPY
Shows a Profit of
Nearly 2 0 0 % !
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
Zelma O'Neill
singing new Ford
song in Ford
showrooms in
New York
?.i !i i iniili im
casions during the past fortnight by tie-ups on
the part of Ford agencies in various parts of
the country. A unique piece of publicity was
made possible in New York City last week by
the Ford Motor Co. showrooms at 1710 Broad-
way, when Zelma O'Neill, specialty dancer in
The Greatest Book
on the Subject Ever Published
INSIDE STUFF ON
HOW TO WRITE
POPULAR SONGS
By ABEL GREEN
showrooms on the song as well as the new
motor product.
A general order is rumored to have issued
recently from the headquarters of Henry Ford,
himself, calling on the various agencies to in-
troduce musical entertainment in their ware-
rooms and most of the leading Ford dealers
have secured radios and phonographs. This is
said to have been suggested by the Ford song
as being a suitable means of entertaining the
hundreds standing in line to get a view of the
new car. In the meantime, the song is being
sung and played by leading acts and orchestras,
among them Harry Rose at the Paramount in
New York, Walt. Roesner and his orchestra
in their second week at the Capitol Theatre,
and a special slide version as an overture at
Loew's State Theatre.
Music Editor of "Variety*
70 Pages of interesting talk, telling how lyric
and melody writers work. How publishers
exploit songs. Who gets the big money. Why
newcomers have a hard time getting started,
etc., etc.
and
Endorsed by Paul Whitei
S. D. Satzewich Writes
Two New Popular Songs
Famous Songwriters
LIST PRICE—75 CENTS
"Love Me as I Love You" and "Sweetest Girl"
Are Published by the XLNT Music Publisher,
New York—Hold Much Promise
ROBBINS Music CORPORATION
799 Seventh Avcnue.NewYork
3-r
•
Stephen D. Satzewich has written two num-
bers, "Love Me As I Love You" and "Sweetest
Girl," which have been published recently by
28
the XLNT Music Publisher, New York, and
are reported to be bringing results wherever
displayed. The Franco-American Novelty Co.,
1.397 Broadway, New York, recently sold a large
quantity of sheet music copies of these numbers,
following a display in its show window. A
similar experience was had by the C. I. Hicks
Music Co., of Boston, where the songs are be-
coming well known through radio publicity and
vaudeville acts featuring them. In view of the
demand in that locality a New England jobber
has just sent in a large order for sheet music
copies and orchestrations, and the publisher
feels confident that both songs have selling
qualities.
Hour of Berlin Music
Broadcast Over WOR
A Feature of Columbia Phonograph Program
on January 20 to Mark Celebration of Irv-
ing Berlin Week
One of the conspicuous features in the na-
tional celebration of Irving Berlin week, held
during January 14 to 21, was the broadcast of a
solid hour of compositions by Irving Berlin
over Station WOR, Newark, N. J., by the Co-
lumbia Phonograph Hour on January 20 from 10
to 11 o'clock. The program started with an
instrumental presentation of "Alexander's Rag-
time Band" and included some of his biggest
hits, such as "Oh, How I Hate to Get up in
the Morning," "Everybody Step," "Say It With
Music," "Blue Skies" and many others, winding
up with his current big seller, "The Song is
Ended (But the Melody Lingers On)."
Dealers in many parts of the country co-oper-
ated with window displays, featuring the picture
of Irving Berlin, and dance orchestras, vaude-
ville acts and other entertainers outdid each oth-
er in playing Berlin hits, both present and past.
IN THE WORLD OF MUSIC PUBLISHING
"Henry Made a Lady Out of Lizzie" Is
MORE PROFIT % DEALER
Widely Featured by the Ford Dealers
o
New DeSylva, Brown & Henderson Number Found Place on Majority of Programs
Used by Ford Dealers in Showrooms When New Car Appeared
T ^ H E link between the new Ford song,
"•• "Henry Made a Lady Out of Lizzie," pub-
lished by DeSylva, Brown & Henderson, Inc.,
New York, and the Ford organization itself
has been brought out closely on numerous oc-
the musical show, "Good News," was invited to
entertain a gathering of Ford prospects by sing-
ing the new Ford song. Her reception was said
to have been tumultuous and the event focused
the eyes of many hundreds standing outside the
M
1 1
iji ii MriHiiiniiiiiii'i'ii mi iiiH'i i ii ii r n ' i i! i M ii i 1 /
OUR NEW RETAIL PRICE OF
TWENTY CENTS PER COPY
Shows a Profit of
Nearly 2 0 0 % !
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
Zelma O'Neill
singing new Ford
song in Ford
showrooms in
New York
?.i !i i iniili im
casions during the past fortnight by tie-ups on
the part of Ford agencies in various parts of
the country. A unique piece of publicity was
made possible in New York City last week by
the Ford Motor Co. showrooms at 1710 Broad-
way, when Zelma O'Neill, specialty dancer in
The Greatest Book
on the Subject Ever Published
INSIDE STUFF ON
HOW TO WRITE
POPULAR SONGS
By ABEL GREEN
showrooms on the song as well as the new
motor product.
A general order is rumored to have issued
recently from the headquarters of Henry Ford,
himself, calling on the various agencies to in-
troduce musical entertainment in their ware-
rooms and most of the leading Ford dealers
have secured radios and phonographs. This is
said to have been suggested by the Ford song
as being a suitable means of entertaining the
hundreds standing in line to get a view of the
new car. In the meantime, the song is being
sung and played by leading acts and orchestras,
among them Harry Rose at the Paramount in
New York, Walt. Roesner and his orchestra
in their second week at the Capitol Theatre,
and a special slide version as an overture at
Loew's State Theatre.
Music Editor of "Variety*
70 Pages of interesting talk, telling how lyric
and melody writers work. How publishers
exploit songs. Who gets the big money. Why
newcomers have a hard time getting started,
etc., etc.
and
Endorsed by Paul Whitei
S. D. Satzewich Writes
Two New Popular Songs
Famous Songwriters
LIST PRICE—75 CENTS
"Love Me as I Love You" and "Sweetest Girl"
Are Published by the XLNT Music Publisher,
New York—Hold Much Promise
ROBBINS Music CORPORATION
799 Seventh Avcnue.NewYork
3-r
•
Stephen D. Satzewich has written two num-
bers, "Love Me As I Love You" and "Sweetest
Girl," which have been published recently by
28
the XLNT Music Publisher, New York, and
are reported to be bringing results wherever
displayed. The Franco-American Novelty Co.,
1.397 Broadway, New York, recently sold a large
quantity of sheet music copies of these numbers,
following a display in its show window. A
similar experience was had by the C. I. Hicks
Music Co., of Boston, where the songs are be-
coming well known through radio publicity and
vaudeville acts featuring them. In view of the
demand in that locality a New England jobber
has just sent in a large order for sheet music
copies and orchestrations, and the publisher
feels confident that both songs have selling
qualities.
Hour of Berlin Music
Broadcast Over WOR
A Feature of Columbia Phonograph Program
on January 20 to Mark Celebration of Irv-
ing Berlin Week
One of the conspicuous features in the na-
tional celebration of Irving Berlin week, held
during January 14 to 21, was the broadcast of a
solid hour of compositions by Irving Berlin
over Station WOR, Newark, N. J., by the Co-
lumbia Phonograph Hour on January 20 from 10
to 11 o'clock. The program started with an
instrumental presentation of "Alexander's Rag-
time Band" and included some of his biggest
hits, such as "Oh, How I Hate to Get up in
the Morning," "Everybody Step," "Say It With
Music," "Blue Skies" and many others, winding
up with his current big seller, "The Song is
Ended (But the Melody Lingers On)."
Dealers in many parts of the country co-oper-
ated with window displays, featuring the picture
of Irving Berlin, and dance orchestras, vaude-
ville acts and other entertainers outdid each oth-
er in playing Berlin hits, both present and past.
Future scanning projects are planned by the International Arcade Museum Library (IAML).