Music Trade Review

Issue: 1928 Vol. 86 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
"Henry Made a Lady Out of Lizzie" Is
MORE PROFIT % DEALER
Widely Featured by the Ford Dealers
o
New DeSylva, Brown & Henderson Number Found Place on Majority of Programs
Used by Ford Dealers in Showrooms When New Car Appeared
T ^ H E link between the new Ford song,
"•• "Henry Made a Lady Out of Lizzie," pub-
lished by DeSylva, Brown & Henderson, Inc.,
New York, and the Ford organization itself
has been brought out closely on numerous oc-
the musical show, "Good News," was invited to
entertain a gathering of Ford prospects by sing-
ing the new Ford song. Her reception was said
to have been tumultuous and the event focused
the eyes of many hundreds standing outside the
M
1 1
iji ii MriHiiiniiiiiii'i'ii mi iiiH'i i ii ii r n ' i i! i M ii i 1 /
OUR NEW RETAIL PRICE OF
TWENTY CENTS PER COPY
Shows a Profit of
Nearly 2 0 0 % !
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
Zelma O'Neill
singing new Ford
song in Ford
showrooms in
New York
?.i !i i iniili im
casions during the past fortnight by tie-ups on
the part of Ford agencies in various parts of
the country. A unique piece of publicity was
made possible in New York City last week by
the Ford Motor Co. showrooms at 1710 Broad-
way, when Zelma O'Neill, specialty dancer in
The Greatest Book
on the Subject Ever Published
INSIDE STUFF ON
HOW TO WRITE
POPULAR SONGS
By ABEL GREEN
showrooms on the song as well as the new
motor product.
A general order is rumored to have issued
recently from the headquarters of Henry Ford,
himself, calling on the various agencies to in-
troduce musical entertainment in their ware-
rooms and most of the leading Ford dealers
have secured radios and phonographs. This is
said to have been suggested by the Ford song
as being a suitable means of entertaining the
hundreds standing in line to get a view of the
new car. In the meantime, the song is being
sung and played by leading acts and orchestras,
among them Harry Rose at the Paramount in
New York, Walt. Roesner and his orchestra
in their second week at the Capitol Theatre,
and a special slide version as an overture at
Loew's State Theatre.
Music Editor of "Variety*
70 Pages of interesting talk, telling how lyric
and melody writers work. How publishers
exploit songs. Who gets the big money. Why
newcomers have a hard time getting started,
etc., etc.
and
Endorsed by Paul Whitei
S. D. Satzewich Writes
Two New Popular Songs
Famous Songwriters
LIST PRICE—75 CENTS
"Love Me as I Love You" and "Sweetest Girl"
Are Published by the XLNT Music Publisher,
New York—Hold Much Promise
ROBBINS Music CORPORATION
799 Seventh Avcnue.NewYork
3-r

Stephen D. Satzewich has written two num-
bers, "Love Me As I Love You" and "Sweetest
Girl," which have been published recently by
28
the XLNT Music Publisher, New York, and
are reported to be bringing results wherever
displayed. The Franco-American Novelty Co.,
1.397 Broadway, New York, recently sold a large
quantity of sheet music copies of these numbers,
following a display in its show window. A
similar experience was had by the C. I. Hicks
Music Co., of Boston, where the songs are be-
coming well known through radio publicity and
vaudeville acts featuring them. In view of the
demand in that locality a New England jobber
has just sent in a large order for sheet music
copies and orchestrations, and the publisher
feels confident that both songs have selling
qualities.
Hour of Berlin Music
Broadcast Over WOR
A Feature of Columbia Phonograph Program
on January 20 to Mark Celebration of Irv-
ing Berlin Week
One of the conspicuous features in the na-
tional celebration of Irving Berlin week, held
during January 14 to 21, was the broadcast of a
solid hour of compositions by Irving Berlin
over Station WOR, Newark, N. J., by the Co-
lumbia Phonograph Hour on January 20 from 10
to 11 o'clock. The program started with an
instrumental presentation of "Alexander's Rag-
time Band" and included some of his biggest
hits, such as "Oh, How I Hate to Get up in
the Morning," "Everybody Step," "Say It With
Music," "Blue Skies" and many others, winding
up with his current big seller, "The Song is
Ended (But the Melody Lingers On)."
Dealers in many parts of the country co-oper-
ated with window displays, featuring the picture
of Irving Berlin, and dance orchestras, vaude-
ville acts and other entertainers outdid each oth-
er in playing Berlin hits, both present and past.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JANUARY 28, 1928
ticularly gratified in finding that selection sec-
ond on the entire list with a total of 1,792 votes.
This number, which has been an instrumental
and concert favorite for years, has just hit its
Eastern Representative of Sherman, Clay & Co. stride as a popular fox-trot and song. The pub-
Visited Leading Sheet Music Dealers En lishers feel that it is a striking tribute to the
writers of "Down South" that it finished ahead
Route
of various world-renowned compositions writ-
Bernard Pollack, Eastern representative of ten by Beethoven, Tschaikovsky, Johann
the sheet music department of Sherman, Clay Strauss and others. ' The results of this ballot
& Co., San Francisco, returned this week to have strengthened the Marks staff in its deter
his New York offices at 745 Seventh avenue, mination to make "Down South" the legitimate
following a three weeks' trip to the Coast. In successor to "Wooden Soldiers" as the perfect
San Francisco he conferred with Ed. P. Little, standard-popular success.
general manager of the sheet music department
of the company. In addition, Mr. Pollack visited
the company's branches in Los Angeles, Denver,
Chicago and other points, as well as some of
the large sheet music departments in those
cities.
New Collegiate Novelty Number of Austin,
Mr. Pollack stated that the Sherman, Clay
Bloom & Koehler Played Widely in Manu-
catalog looks very strong nationally with "Char-
script Form by Many Orchestras
maine," "Diane" and "Doll Dance" still in the
best-seller class. "Dainty Miss," "If I Should
CHICAGO, 111., January 21.—The collegiate nov-
Love You" and "Somebody Lied About Me" are elty number, "Dolores," which will be published
also showing up fine. Among the newer num- soon by Austin, Bloom & Koehler, 907 Woods
bers is "Unfinished Tune" by Nat Shilkret, Bob Theatre Building, has been given extensive pre-
Bagar and Lew Pollack and a new novelette by release plugs by a number of leading orchestras
Nacio Herb Brown, composer of "Doll Dance." and has become intensely popular with radio
A reissue of "Rose Room" is also being made and dance fans. The number has been played
at present.
from manuscript by such orchestras as Johnny
Kemp's, Coon Sanders and Guy Lombardo's
and all of these agree that it is a "natural" en-
core tune. The publishers are of course highly
elated over the prospects with "Dolores" and
state that the song will be out soon in sheet
Large Number of Entries in Annual Event music and orchestrations. The firm's big plug,
Make Decision Closer Than Ever Before in "The Voice of the Southland (Keeps Callin' Me
Home)," is showing up particularly well in the
Its History
Middle West and on the Pacific Coast.
Judges for the national window display con-
test, conducted annually by the Century Music
Publishing Co., New York, are deliberating this
week in the matter of selecting the winners of
this year's competition. L. G. Battin, general
manager, reports that many interesting displays New York Concern to Publish "When Love
were arranged by Century dealers during the
Comes Stealing" by Erno Rapee and Lew
past year, adding that interest in these displays
Pollack, the Writers of "Charmaine"
is growing annually. The recent issue of "Be-
tween Us," the Century house-organ, which con-
The Robbins Music Corp., New York, has just
tained fifty-one photographs of recent Century acquired the song, "When Love Comes Steal-
window displays, has brought the matter effec- ing," by Erno Rapee and Lew Pollack, writers
tively to the attention of the trade and re- of "Charmaine" and "Diane," and the firm is
quests for display material are being received confident that the number is one of the biggest
daily irrespective of the contest.
finds of the season. A campaign, which is being
The winners will be announced within the started to exploit the number on an elaborate
next ten days. The judges of the contest are: scale, was launched recently at the Roxy The-
F. C. Kates, of the Sheet Music News; B. W. atre in New York, when a special setting was
McClelland, of the Music Trades; F. C. Bruns, created to introduce the song. S. L. Rothafel
of the Federated Advertising Agency, and F. B. (Roxy) is said to have surpassed any previous
efforts in putting over a single number. The
Diehl, of The Review.
Robbins Music Corp. is planning to carry on
the campaign nationally within a few weeks and
will spare no effort in working on "When Love
Comes Stealing."
Bernard Pollack Back
for Trip to Coast
"Dolores" Going Well
in Pre-release Playing
29
u Can't Go Wrontf
With An/mST
Song"
Hot
As They Come/
CHANGES
A Donaldson
Novelty/
Century Judges Working
on Window Display Contest
Robbins Music Corp. Gets
New Song by Hit Writers
Seyisationi
MY BLUE
HEAVEN
lvWalter Donaldson
S. Geords Whiti
"Down South" Second in
Maxwell Repeat Requests
Ed. B. Marks Music Co. Number Receives 1792
Requests From Radio Listeners of the Max-
well Hour
Third "Piano Recreations"
Now Being Issued
A Real , .
Ballad Hit-
A close check on the number of requests for
repeat performances of specific compositions
during 1927 has been kept by the sponsors of
the Maxwell Hour, broadcast weekly over a
national hook-up. The high spots of last year's
program were reviewed recently over the air by
the official announcer for the Maxwell Hour and
the request record was reprinted in a number of
radio columns, among them Stuart Hawkins'
(Pioneer) in the New York Herald Tribune.
The Ed. B. Marks Music Co., New York, pub-
lisher of Myddleton's "Down South," was par-
The first two editions of "Piano Recreations,"
published by the Irving Berlin Standard Music
Corp., New York, have been received enthusi-
astically by the trade, which has necessitated a
third edition to be released shortly. "Piano
Recreations" consist of six compositions in each
bound folio, and each edition contains all classes
of music for motion picture and concert use,
such as galops, one-steps, dramatic and minor
waltzes, tone poems and reveries, intermezzi
and the like. Four new folios of "Piano Recrea-
tions" are now in work, making sixteen in all.
OHIO
HOME
Sensational "SATZEWICH" Hits
Crawford Goes to Cuba
"Love Me A» I Love You"
"Sweetest Girl"
Order sheet copies and dance orchestrations
from your jobber.
XLNT Music Publisher
1523 Ohm Ave.
'
New York City
Robert Crawford, president and general man-
ager of De Sylva, Brown & Henderson, Inc.,
New York, sailed last week with a party of
friends for a short vacation in Cuba.
ty Walter Donaldson
&- Gas Kahn
LEO. FEIST
INC
th
231 w 4o st.,
NEW
YORK. W.Y.

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