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22
The Music Trade Review
JUNE 30, 1928
Quarters Cleveland Head
for H. G. Schultz, Inc.
Fred E. Worch Covering Northern Ohio for
Firm—Leaders in Firm's Summer Catalog
Just Issued
O1OEST AND LflflSBT HOUSE IN I K TRADE
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
BRUNO Means SECURITY
MUSICAL
MERCHANDISE
ES1ABUSHEO 1894
CBruno fr Son inc.
SSI- S6» FOURTH AVC - N.V.C
Henry G. Lomb Writes On
Standardization Question
In Magazine Article Defends Principles of
Standardization Even as Applied to Artistic
Instruments
"Standardization in the Music Industries" is
the title of an article by Henry C. Lomb, presi-
dent of the National Association of Musical
Instruments & Accessories Manufacturers in the
Annals of the American Academy of Political
and Social Science for May.
That no two enterprises could be farther
apart than standardization and the music in-
dustry is indicated by Mr. Lomb in this latest
article. "For is not art, in its very essence,"
the author asks, "the free expression of an
unfettered soul, undefiled by the rules and pro-
scriptions of that pedantic and hamstrung ex-
actitude which standardization postulates?" He
undertakes, however, to defend standardization
and even offers evidence to show that economic
waste can be eliminated from the manufactur-
ing methods predominating in the industry to-
day.
"As intimated above," Mr. Lomb concludes,
"the final question whether standardization,
wisely administered, will redound to the benefit
of applied art and to the music and other in-
dustries dependent thereon, can perhaps best
be found by inquiring into the public ends that
these industries seek to serve. . . . If standard-
ization can help to make available to these po-
tential music lovers and art lovers the pleasures
and the benefits to be derived from the culti-
vation of music and art, then the industries in
question owe it to themselves and to their pub-
lic to embrace its teachings and profit by its
lessons, as so many industries have already
done. . . . Standardization holds out its hand in
service, not for mastery."
Tom McHugh Pays
Tribute to the Vega
Well-known Trumpet Player With Leading
Orchestras Plays the Vega Instrument
BOSTON, MASS., June 23. — Tom McHugh—
Thomas J. his full name is—has the greatest
confidence in the worth of the Vega instru-
ments, and in his many appearances with vari-
ous group of musicians he uses a gold trumpet,
made by the Vega Co., which he wouldn't ex-
change for anything he has yet seen.
McHugh has played nearly all over the coun-
try, with prominent organizations as Jimmy
Gallagher's here in Boston, as well as with
others well known in this city, including Vin-
cent Lopez, with whom he was on tour for six
months, and with Al Lenz's Columbia recording
orchestra on the Orpheum circuit. While with
this organization McHugh helped to make
twelve recordings. He finished his engagement
^ ^
VICTOR
TALKING
MACHINES
BRUNO Mean? SECURITY
with it last June at the State Theatre in New
York, and after a Summer at one of the beaches
with Dan Murphy and his aggregation, he
joined Cal Rhode, at the State ballroom, in Bos-
ton, where he is now.
Incidentally McHugh is the originator of the
"laugh and cry" idea on the trumpet, which
he introduced to dance halls seven years ago,
and this "stunt" has brought him a great deal
of publicity. The McHugh family numbers
some talented members besides "Tom," for
there is his older brother, James, who is a song
writer, whose "Just Hot," "You're the Kind of
a Girl Men Forget," "My Dream of the Big
Parade" and others are well known. Another
brother is a drummer with Jimmy Agnew's or-
chestra, at the American House, here. Tom
has a slogan that's not so bad—"Whether it's
on the up-beat or the down-beat the Vega trum-
pet always responds."
Lammers Music House
First Anniversary
CINCINNATI, June 26.—Last week saw the cele-
bration of the first anniversary of the Ray Lam-
mers Music House, which has already devel-
oped into one of Cincinnati's leading musical
merchandise retail establishments. Mr. Lam-
mers is a live-wire musician who is rapidly mak-
ing good in the music business. He managed
the musical merchandise department of the
Starr Piano Co. for several years, and launched
in business for himself a year ago, featuring
King band instruments and Ludwig drums, and
with these two instruments as leaders he has
built up an excellent business.
DETROIT, MICH., June 26.—H. C. Schultz, Inc.,
wholesaler of musical merchandise, 442 East
Lafayette avenue, has announced the appoint-
ment of E. M. Quarters as manager of the
Cleveland branch of the company. Mr. Quar-
ters has been well known to the music trade in
northern Michigan territories for the past eight
years, and his appointment as Cleveland branch
manager is in line with the Schultz plan to
keep pace with the ever-increasing business in
that territory. He will shortly announce the
new address of the Cleveland branch and three
new additions to the sales staff.
H. C. Schultz, Inc., is entering the ukulele
season with a popular new number known as
the Red Streak outfit, consisting of Red Streak
ukulele, felt pick, tuner, water-proof bag, five-
minute instruction book and set of extra strings
to retail at $3.95. The Red Streak is a quality-
made instrument of new appearance at an at-
tractive low price.
The Schultz firm also reports unusually good
business on the new Roy Smeck Vita-Guitar,
Vita-Mandolin and Vita-Ukuleles.
Fred E. Worch, of Columbus, O., well known
in wholesale and retail musical circles, will
cover northern Ohio territory for H. C. Schultz,
Inc.
A new department has been inaugurated for
the purpose of repairing musical instruments
for dealers. It will be under the supervision
of Teofil Gajda, who has had many years of
experience in the band and orchestra field both
in this country and abroad. This new service
department is equipped to handle repairs on
violins, guitars, mandolins, ukuleles, clarinets,
flutes and piccolos, banjos, etc., and will ajso
specialize in the rehairing of violin bows and
the tucking of drum heads.
On the "Aquitania"
The Aquitania Social and Athletic Club held
one of their very successful social functions on
board the S. S. "Aquitania" when it docked in
New York recently. Through the courtesy of
the New York Band Instrument Co. who on
very short notice procured the services of Bert
Reynolds and his syncopators, there was a very
pleasant evening of dancing. These social func-
tions will be sponsored on each trip of this
.4 earner.
Stella Sovereign and La Scala
Stringed Instruments
Trade Marks Known All Over the World
Over 150 Styles—Ukuleles, Banjo Ukes, Banjos, Tenor Banjos,
Guitar Banjos, Banjo Mandolins, Banjo Tiples, Tiples, Tenor
Guitars, Mandolin Guitars. THE BEST FOR THE PRICE.
"Only When Goods Are Well
Bought Can They Be Well Sold"
We are pioneers in this indus-
try and exclusive manufactur-
ers of musical stringed instru-
ments since 1879, selling direct
to the retail stores. Why not
let us take care of your re-
quirements in our line, result-
ing in larger profits for your-
self?
Samples will speak
louder than words. Send for
catalog.
OSCAR SCHMIDT, Inc.
87-101 Ferry Street
EST. 1879
Jersey City, N. J.