Music Trade Review
Issue: 1928 Vol. 86 N. 25 - Page 8
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The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Wm. A. Low.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
W. H. MCCLEARY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
BOSTON OFFICE:
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NKALY
JOHN H. WILSON, 324 Washington St.
Republic Bldg., 209 S. State St., Chicago
Telephone: Wabash 5242-5243
Cable: Elbill New York
Telephone: Lexington 1760-71
Vol. 86
1
Telephone: Main 6950
June 23, 1928
No. 25
The Residence Pipe Organ
HE residence pipe organ, the instrument designed for
the home, is evidently coming into its own with a ra-
pidity not generally realized by the trade at large, but
quite evident to those who have followed the progress being made
by this particular division of the music industry. In fact, the de-
mand for instruments of the sort is quite strong enough to encour-
age a growing number of manufacturers of large pipe organs to
enter the smaller organ field.
Nor are all these small organs of the roll-playing type, for
scores are sold that have only the regular consoles for manual
playing. The purchasers either play themselves or feel that it
is worth while to hire the services of a competent organist for the
purpose of securing the music they most desire. The result of
this has been that organ schools in several of the larger cities have
been hard pushed to take care of those applying for instruction.
JUNE 23, 1928
Many of these students, with piano training perhaps, have ambi-
tions to become organists in theatres, but others quite frankly be-
lieve that there is an opportunity for income in performing in the
homes.
This development of the small organ is something that should
interest the general music dealer. He may hesitate, in fact has
hesitated in the past, about going after residence organ business,
under the impression that it would mean a substantial investment
for a sample instrument and perhaps a financing problem beyond
his means. Rut his close contact with the music-loving public in
his community places him in an ideal position to talk residence
organs. A catalog will serve quite well for the introductory pur-
poses, and the man who reaches the point where he is willing to
spend from $6,000 to $10,000 or $12,000 for an organ for his
home, will not hesitate to spend a day in traveling to some nearby
center to see and hear the instrument actually installed and in
operation. The field at present offers a sound opportunity for
increased revenue and should not be overlooked.
I
The Music Exhibition
HE great interest reported in the Pageant of Music,
which opened in Los Angeles, on Monday, of this
week, under the auspices of the Music Trades Asso-
ciation of Southern California, again centers attention on the pos-
sibilities of holding an exhibition of musical instruments along lines
followed in the display of any other products.
In the past there have been several music shows held in New
York, Chicago, Richmond and elsewhere, and at several of these
shows public attendance has been very satisfactory, yet the results
from a dollars' and cents' standpoint were rather disappointing.
If reports from Los Angeles are correct then attendance records
have already been broken, due to the excellent showmanship dis-
played in the staging and the advertising of the Pageant. The trade
will await with interest the tangible results of the venture from
the standpoint of sales. Certainly through the method of ticket
distribution many thousands of names and addresses will be
secured by dealers. How many of them will develop into worth-
while prospects remains to be seen.
There seems to be no real reason why a music show properly
conducted should not have a stronjf»ppeal, for it offers what every
other exposition must needs offer to attract and hold attention, and
that is music itself. With this appeal so strongly emphasized, as
in Los Angeles, there is an unusual opportunity for testing the
music show idea as a promotional factor.
New Welte-Mignon Musicale Makes
Immediate Hit at the Convention
C. HEATON, wholesale sales manager rier moves on bringing up the next record
• of the Welte-Mignon Corp., stated this selected.
The other instruments which the company
week to a representative of The Review that
the first showing of the Welte grand pianos,
the Welte-Mignon reproducing pianos, and the
Welte-Mignon Musicale, which was held during
convention week at the Hotel Commodore, had
proved most satisfactory. "In fact," he said,
"the Louis XV Welte-Mignon Musicale which
was shown at the convention was sold as well
as two others. The one shown at the conven-
tion was purchased by Mrs. Lyton Gray Ament
of New York."
This Welte-Mignon Musicale is reproduced in
the accompanyiny illustration. It is a separate
cabinet holding ten records, while the piano is
equipped with the Welte-Mignon mechanism
with the exception of the spool box. Connected
to the instrument with a silk cord is a small
tablet containing ten buttons, and all that is
necessary to play the instrument is to press one f~
of these buttons. Selections may be played in
rotation or.selectively. The mechanism in the
cabinet carries the selected record to the top
and automatically the tracker comes out to meet
the back of the music roll and the piano begins are manufacturing are the Welte grand pianos
playing. On the completion of playing the in Colonial, Florentine, Louis XVI, Georgian
record automatically rerolls, and then the car- and Louis XV models. The same styles are
manufactured also equipped with the Welte
Mignon reproducing mechanism.
Music House Bankrupt
VIZ"
T. Martin Morgan and Clyde M. Lcdbetter,
partners in the Morgan Music Co., Murphys-
''INHIIIIINIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIU
Louis XV
Welte-
Mignon
Musicale
boro, III., have filed individual voluntary peti-
tions in bankruptcy. Mr. Morgan listed his
liabilities at $130,614 and assets at $35,700.
The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Wm. A. Low.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
W. H. MCCLEARY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
BOSTON OFFICE:
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NKALY
JOHN H. WILSON, 324 Washington St.
Republic Bldg., 209 S. State St., Chicago
Telephone: Wabash 5242-5243
Cable: Elbill New York
Telephone: Lexington 1760-71
Vol. 86
1
Telephone: Main 6950
June 23, 1928
No. 25
The Residence Pipe Organ
HE residence pipe organ, the instrument designed for
the home, is evidently coming into its own with a ra-
pidity not generally realized by the trade at large, but
quite evident to those who have followed the progress being made
by this particular division of the music industry. In fact, the de-
mand for instruments of the sort is quite strong enough to encour-
age a growing number of manufacturers of large pipe organs to
enter the smaller organ field.
Nor are all these small organs of the roll-playing type, for
scores are sold that have only the regular consoles for manual
playing. The purchasers either play themselves or feel that it
is worth while to hire the services of a competent organist for the
purpose of securing the music they most desire. The result of
this has been that organ schools in several of the larger cities have
been hard pushed to take care of those applying for instruction.
JUNE 23, 1928
Many of these students, with piano training perhaps, have ambi-
tions to become organists in theatres, but others quite frankly be-
lieve that there is an opportunity for income in performing in the
homes.
This development of the small organ is something that should
interest the general music dealer. He may hesitate, in fact has
hesitated in the past, about going after residence organ business,
under the impression that it would mean a substantial investment
for a sample instrument and perhaps a financing problem beyond
his means. Rut his close contact with the music-loving public in
his community places him in an ideal position to talk residence
organs. A catalog will serve quite well for the introductory pur-
poses, and the man who reaches the point where he is willing to
spend from $6,000 to $10,000 or $12,000 for an organ for his
home, will not hesitate to spend a day in traveling to some nearby
center to see and hear the instrument actually installed and in
operation. The field at present offers a sound opportunity for
increased revenue and should not be overlooked.
I
The Music Exhibition
HE great interest reported in the Pageant of Music,
which opened in Los Angeles, on Monday, of this
week, under the auspices of the Music Trades Asso-
ciation of Southern California, again centers attention on the pos-
sibilities of holding an exhibition of musical instruments along lines
followed in the display of any other products.
In the past there have been several music shows held in New
York, Chicago, Richmond and elsewhere, and at several of these
shows public attendance has been very satisfactory, yet the results
from a dollars' and cents' standpoint were rather disappointing.
If reports from Los Angeles are correct then attendance records
have already been broken, due to the excellent showmanship dis-
played in the staging and the advertising of the Pageant. The trade
will await with interest the tangible results of the venture from
the standpoint of sales. Certainly through the method of ticket
distribution many thousands of names and addresses will be
secured by dealers. How many of them will develop into worth-
while prospects remains to be seen.
There seems to be no real reason why a music show properly
conducted should not have a stronjf»ppeal, for it offers what every
other exposition must needs offer to attract and hold attention, and
that is music itself. With this appeal so strongly emphasized, as
in Los Angeles, there is an unusual opportunity for testing the
music show idea as a promotional factor.
New Welte-Mignon Musicale Makes
Immediate Hit at the Convention
C. HEATON, wholesale sales manager rier moves on bringing up the next record
• of the Welte-Mignon Corp., stated this selected.
The other instruments which the company
week to a representative of The Review that
the first showing of the Welte grand pianos,
the Welte-Mignon reproducing pianos, and the
Welte-Mignon Musicale, which was held during
convention week at the Hotel Commodore, had
proved most satisfactory. "In fact," he said,
"the Louis XV Welte-Mignon Musicale which
was shown at the convention was sold as well
as two others. The one shown at the conven-
tion was purchased by Mrs. Lyton Gray Ament
of New York."
This Welte-Mignon Musicale is reproduced in
the accompanyiny illustration. It is a separate
cabinet holding ten records, while the piano is
equipped with the Welte-Mignon mechanism
with the exception of the spool box. Connected
to the instrument with a silk cord is a small
tablet containing ten buttons, and all that is
necessary to play the instrument is to press one f~
of these buttons. Selections may be played in
rotation or.selectively. The mechanism in the
cabinet carries the selected record to the top
and automatically the tracker comes out to meet
the back of the music roll and the piano begins are manufacturing are the Welte grand pianos
playing. On the completion of playing the in Colonial, Florentine, Louis XVI, Georgian
record automatically rerolls, and then the car- and Louis XV models. The same styles are
manufactured also equipped with the Welte
Mignon reproducing mechanism.
Music House Bankrupt
VIZ"
T. Martin Morgan and Clyde M. Lcdbetter,
partners in the Morgan Music Co., Murphys-
''INHIIIIINIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIU
Louis XV
Welte-
Mignon
Musicale
boro, III., have filed individual voluntary peti-
tions in bankruptcy. Mr. Morgan listed his
liabilities at $130,614 and assets at $35,700.
Future scanning projects are planned by the International Arcade Museum Library (IAML).