Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 23, 1928
The Music Trade Review
Music Pageant and Show
Opens in Los Angeles
Estimated Attendance at First Day of Event in the Ambassador
Auditorium Is Over 35,000—More Than Sixty Manu-
facturers and Wholesalers Exhibiting
cards will be reduced to one cent, and first-class
matter on which the postage is short-paid more
than two cents will be charged with a penalty of
one cent for each additional ounce or fraction
thereof short-paid. Business reply cards and en-
velopes, properly marked to indicate their nature,
will be accepted for return to the original senders
without prepayment of postage, the charges being
collected upon delivery plus a fee of one cent for
each card and two cents for each envelope so
handled. Business houses using reply cards or en-
velopes will be required to make a cash deposit of
not less than ten per cent of the amount of post-
age chargeable at the rate of three cents each on
all cards and four cents each on all envelopes com-
prising each lot distributed. Persons and firms
desiring the privilege of sending out reply cards
and envelopes for return without prepayment of
postage must secure a permit from the Third As-
sistant Postmaster General.
Third-class matter mailed in bulk, deposited in
quantities of not less than twenty pounds or not
less than 200 pieces of separately addressed but
identical matter, is to be accepted at a rate of
twelve cents per pound or fraction thereof, but
not less than one cent per piece. A permit will
be required from the Third Assistant Postmas-
ter general before the advantages of this provi-
sion can be secured.
Mail matter may now be registered up to a
value of $1,000, the fee being fifteen cents for in-
demnity not exceeding $50 and twenty cents for
indemnity between $50 and $100, the charge being
increased ten cents for each additional $100 of
indemnity up to $800, the fee for which will be
ninety cents, and indemnity between $800 and
$1,000 would cost $1. Matter of any class may be
registered, but must be sealed and postage paid
at the first-class rate.
OS ANGELES, CAL., June 18.—The International Music Pageant and Exposition opened
to-day under most auspicious circumstances in the Ambassador Auditorium with an attend-
ance estimated at well over 35,000 persons, said to be the largest ever attending the opening
day of a Western trade show. The results of the efforts of Waldo T. Tupper, managing direc-
tor of the event, to attract public attention were evident by the crowds.
The entire interior of the auditorium has been remodeled to represent a "City of Music," with
two-story booths each done after some type of
period or foreign architecture lining the walls. E. H. Uhl, president of the Southern California
In the center stands a "Tower of Melody," sur- Music Co.; W. H. Richardson, president of
rounded by open booths, and above all hangs Richardson's, Inc.; E. A. Geissler, vice-presi-
a blue canopy upon which electrical cloud dent, Birkel Music Co.; L. E. Fontron, secre-
tary-treasurer, Martin Music Co.; E. Palmer
effects play.
Tucker,
secretary, Western Music Trades'
The entire exposition stands as a credit to
the Music Trades' Association of Southern Cali- Association, and vice-president, Wiley B. Allen
fornia, of which Wm. H. Richardson is presi- Co.; Ben Platt, president, Platt Music Co.; John
dent, and to the committee which worked so W. Boothe, manager music department Barker
Bros.; Don C. Preston, president, Don C. Pres-
long and faithfully in preparation.
ton
Co., Inc.; C. Dow, general manager, Fitz-
In the pageantry several themes are expressed.
It was emphasized that music is one of the gerald Music Co.; G. H. Barnes, president, Barnes
prime features of human life, and that melody Music Co.; A. G. Farquharson, secretary, Music
of various descriptions has important and Trades Association of Southern California, and
irresistible influences. High lights in the lives Waldo T. Tupper.
of various musicians and composers are depicted
in expressive ways on elevated stages in the Changes in Postal Rates
corners of the auditorium. In addition, the pro-
Hermann Irion to Europe
Effective on July 1
gram was enlivened by Ernest Belcher's Ballet
of Los Angeles, and several persons of prom-
Hermann Irion, general manager of the re-
inence in the music world. Irwin Nyiregyhazi, Reductions in Charges on Various Classes of
Mail and New Regulations Are Provided in tail department of Steinway & Sons, and presi-
Hungarian pianist, was the center of interest
dent of the Music Industries Chamber of Com-
New Legislation
late in the evening, while Wiedoeft's Brunswick
merce, sailed for Europe on Wednesday, June
orchestra was featured earlier.
14, on the Mauretania for an extended visit.
WASHINGTON,
D.
C,
June
18.—Changes
in
To insure a big attendance for each matinee,
He was accompanied by Mrs. Irion (Mme. Yo-
postal
services
and
rates
provided
for
in
the
legis-
a free educational program is given in an ad-
lando Mero) and will be abroad for several
jacent theatre, the members of the audience lation enacted at the last session of Congress will months.
go
into
effect
July
1,
it
has
been
announced
by
receiving tickets to the larger show. On the
opening day more than 1,000 persons were re- the Postmaster General in making public new
Consult the Universal Want Directory of
fused admittance to the theatre, and listened to regulations required by the measure.
On that date the postage on private mailing The Review.
the program through loud speakers while
grouped outside.
More than sixty manufacturers and whole-
salers of musical instruments have taken space
at the show, and several times that number are
represented in exhibits made by their Los An-
geles dealers. Pianos predominate in the dis-
plays which are elaborately staged, and sound-
proof booths are provided for demonstration
purposes. Each morning the show will be open
to the trade only, the public being admitted in
the afternoon and evening. Although the ad-
mission is fixed at $1, thousands of "partly paid"
tickets are being distributed by local dealers,
the recipient being required to fill in the stub
with name and address. It is believed that in
The new Geneva Home Organ built by specialists of many years' experience,
this way a most substantial prospect list will be
meets the demand of the professional musician in tone, quality, equipment and
built up.
tone combinations.
From a public standpoint much interest is
Each model is equipped with a 16-foot pedal organ.
being shown in the California's Joan of .Arc
contest, the young lady selling the most tickets
The cost installed in the average home meets the average man's pocketbook.
to the show being sent around the world with
And the piano merchant finds a handsome profit and a splendid sales field.
all expenses paid as the music and art repre-
The new Geneva Home Organ can be played by manuals or by rolls, with
sentative of Los Angeles. Fifteen dollars' worth
an unlimited roll library at command.
of tickets must be sold in order to qualify for
the contest, and it is stated that there are
•already more than 800 entrants.
Ask for details
The original plans called for the winding up
of the pageant on June 30, but already there is
talk of continuing it until July 7. The annual
convention of the Western Music Trades' Asso-
Builders of the highest grade pipe organs for
ciation will be held at the Ambassador Hotel
churches,
theatres, public auditoriums and homes
on June 26, 27 and 28, and it is believed that
the delegates will spend much time at the show.
The committee of Los Angeks music men
which has been working for the show includes
L
A Real Pipe Organ
for the Home
At a Home Owner's Price
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