Music Trade Review

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The Music Trade Review
Sherman Clay Sells
Wholesale Small Goods
Musical Instrument Distributors, Inc., Takes
Over Wholesale Distribution of Lines For-
merly Handled by that Firm
SAN FKANCISCO^ May 18.—Musical Instrument
Distributors, Inc., has been formed here to pur-
chase the wholesale musical merchandise de-
partment of Sherman, Clay & Co. The new
corporation is composed chiefly of employes
who have been for a number of years with
Sherman, Clay & Co. The president, F. A. Nor-
ton, is at present head of Sherman, Clay & Co.
wholesale musical merchandise department, and
the vice-president, Louis Gottlieb, will have
charge of the office in Los Angeles. Ray Fur-
long will be secretary of the firm, and Edward
Schluster will be treasurer.
Musical Instrument Distributors, Inc., will
take over the wholesale business of Sherman,
Clay & Co. on June 1, and the lines and mer-
chandise will be the same as those carriod, by
Sherman, Clay at the present time. The new
corporation will operate at wholesale only. Its
territory will include the Pacific Coast, and also
the islands of the Pacific and the Orient. Its
present temporary headquarters arc in the Sher-
man, Clay wholesale building.
Oscar Schmidt Abroad
JERSEY CITY, N. J., May 19.—Oscar Schmidt,
head of the firm of Oscar Schmidt, Inc., manu-
facturer and wholesaler of musical merchandise,
87 Ferry street, is now in Europe, where he is
looking over market conditions and visiting for-
eign manufacturers. He is at present in Ger-
many. During his absence the business is being
operated by Walter Schmidt with the capable
assistance of George Usbeck and Charles Dehn.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
MAY 26, 1928
Geib & Schaefer Bring
Out New Violin Case
New Number Designed to Meet the Com-
petition of the Imported Violin Case
CHICAGO, I I I . , May 19.—The Geib & Schaefer
Co., manufacturer of musical instrument cases,
with headquarters at 1751-9 North Central
Park avenue, announces that plans are being
made to introduce a new violin case constructed
with the company's Kant Krack process. It
has been designed to compete with the foreign
imported cases, but will have many features
that will mark it as a distinctly American-made
case.
The Geib & Schaefer Co. has been serving
the music trade for the past twenty-eight years,
and has an extensive catalog of musical instru-
ment cases of various lines, including not only
the well-known Kant Krack brand, but also
the Utility, Mastercraft and Quality Canvass.
The company also announces that this new vio-
lin case is in keeping with their policy of meet-
ing the popular demand.
Another new item which was recently
brought out by the company and which has
created a great deal of interest is the line of
portable phonographs constructed with at-
tractive cases in various color combinations of
the popular shades.
Vega Go. Announces
New Model Trumpet
the CCLA4CNICA
THE HARMONICA THAT PLAYS ITSELF
player-piano principle now applied to the
X harmonica! Anyone can play the harmonica
NOW! With the ROLMONICA—the harmonica
that plays with a music roll—simply turn the crank.
Not a toy—although a splendid amusement device
—but a real musical instrument. Sells on sight as
a marvelous novelty.
Be the first dealer in your city
to sell it by writing now
The Rolmonica is not only a profitable novelty, but its
real harmonica music inspires the sale of other harmonicas
and builds business in other instru-
ments. It is compactly built and
Bakeliic construction, con-
can be carried in the pocket.
venient s:ac, 4" bx 3'/i",
weighs
le s s than
eight
Simple to operate and nothing to
ounces. A child can play it
and change roll in a jiffy.
get out of order. Not necessary
Has genuine 24 reed German
... to "blow" and "draw" as in regular
make harmonica,
automati-
cally played by brcathiny
harmonica playing; just breathe
over holes in paper roll.
naturally. With four rolls will re-
tail at $2.50. Packed in attractive
carton. Wide assortment of pop-
ular and standard rolls. Made by
the Rolmonica Music Co., Balti-
more, Md.
Wholesale
Distributor
BUEGELEISEN
JACOBSON
5-7'9 Union Square
NEW YORK
BOSTON, MASS., May 19.—The Vega Co. has an-
nounced a new model trumpet which is now
ready for shipment to dealers. It is designed
to meet the needs of the orchestra player who
wishes to produce volume with sufficient reserve
without causing his lips to overblow or exert
unnecessary pressure while maintaining a beau-
tiful tone quality. It will be called the Vega
medium bore.
It has scientifically graduated bore construc-
tion, special composition bronze valve castings
and nickel-plated pistons. Those who have seen
and played the instrument have nothing but the
highest praise for it, this number including
Walter M. Smith, one of America's foremost
trumpeters.
Smeck Will Play
Roy Smeck, the famous Vrtaphone "Wizard
of the Strings," writes that he is looking for-
ward with keen anticipation to playing before
convention visitors at the Hotel Commodore
during the convention. Smeck, who will appear
through the courtesy of Jay Kraus of the Har-
mony Co., will demonstrate the new Roy Smeck
Vita-guitar made by Mr. Kraus's concern. The
Harmony Co. will show its full line at the con-
vention.
Another Burglars' Visit
The William R. Gratz Import Co., New York,
was victimized by burglars recently when
thieves entered the offices and stockrooms and
stole several trumpets, clarinets, saxophones
and cymbals. The police are checking up on
the burglary and Joseph Mock, head of the
company, has issued a notice asking dealers
and pawnbrokers to be on the lookout for cer-
tain serial numbered instruments.
Ludwig at Shriners' Meet
CHICAGO, I I I , May 19.—William L. Ludwig, head
of Ludwig & Ludwig, Inc., has been in Florida
attending the Shriners' national convention in
Miami. He has had charge of a drum display
booth operated by Ludwig & Ludwig and also
played in the Medinah Temple Band, which
attended.