Music Trade Review

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The Music Trade Review
MAY 5, 1928
May Magazine Number
The Piano
Musical Merchandise
Some Hard and Cold Facts
122 School Bands in Seven Years
You don't mince words before a dangerous situation.
The Piano Industry confronts one today. An article
that tells some of the whys and the wherefores. It
may hurt but it makes healthy reading.
The record of a retail dealer in musical merchandise in
Michigan in organizing school bands and selling them
equipment. How he goes about it and how he gets
results.
Cuts Piano Selling Expense 60 Per Cent.
That's what group instruction has done for a Mid-West
piano dealer. Besides that, in a certain territory in 11
months previous to the beginning of this sales method
only two pianos were sold while two or three pianos
weekly are now the average sales.
Making the Piano Standard Home Equipment
A new department in a Texas music store working di-
rectly with the architect, decorator, etc., to make the
piano as much a part of home equipment as the electric
refrigerator or other similar products.
Canvassing Means Excess Piano Sales
The outside canvassing force creates piano sales that no
other selling method can, says a New York City piano
sales manager. And yet they claim canvassing doesn't
pay in the big cities.
What's the Matter With Mandolin Sales.'
A lot of dealers ask that question, and some are doing
something about it. One of these is an Oregon dealer
who is stimulating mandolin sales through the mandolin
club and not worrying about mloving them.
Another Article by Merton Tuney
Remember his March article on selling the unusual in-
strument? Remember his April story of the little girl
who wants a piccolo? His May article will give another
neglected side of retail musical instrument selling.
10,000 Sales Leads From One Selling Plan
This is on the Idea Page, a regular part of the Musical
Merchandise Section. Live and practical selling ideas
for live and practical merchants is its policy as usual in
the May issue.
The Talking Machine
Music Selling in the Department Store
"One of the Most Successful Record
Merchandisers in the West"
A department store in a Kansas City of 25,000 popula-
tion has built up a remarkable volume of sales. It makes
the sheet music section show a profit. The manager
describes his methods.
That's what one of the manufacturers who sells this
store says of its manager. The manager tells the selling
methods that are used and the sales results that are
achieved.
Radio
The Technical Department
Twelve Automobiles for Radio Service
For the Manufacturer and the Field Technician
That's what one Chicago music house requires for its
radio service department. The manager tells how the
department is organized and how it functions. It's a
sales builder here and no expense.
William Braid White, editor of this section, has his
regular discussion of the latest developments in the
technical field of piano manufacturing and servicing.
Nothing like it in any other paper.
And This Isn't ALL
Out May 12