Music Trade Review

Issue: 1928 Vol. 86 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
MAY 5, 1928
May Magazine Number
The Piano
Musical Merchandise
Some Hard and Cold Facts
122 School Bands in Seven Years
You don't mince words before a dangerous situation.
The Piano Industry confronts one today. An article
that tells some of the whys and the wherefores. It
may hurt but it makes healthy reading.
The record of a retail dealer in musical merchandise in
Michigan in organizing school bands and selling them
equipment. How he goes about it and how he gets
results.
Cuts Piano Selling Expense 60 Per Cent.
That's what group instruction has done for a Mid-West
piano dealer. Besides that, in a certain territory in 11
months previous to the beginning of this sales method
only two pianos were sold while two or three pianos
weekly are now the average sales.
Making the Piano Standard Home Equipment
A new department in a Texas music store working di-
rectly with the architect, decorator, etc., to make the
piano as much a part of home equipment as the electric
refrigerator or other similar products.
Canvassing Means Excess Piano Sales
The outside canvassing force creates piano sales that no
other selling method can, says a New York City piano
sales manager. And yet they claim canvassing doesn't
pay in the big cities.
What's the Matter With Mandolin Sales.'
A lot of dealers ask that question, and some are doing
something about it. One of these is an Oregon dealer
who is stimulating mandolin sales through the mandolin
club and not worrying about mloving them.
Another Article by Merton Tuney
Remember his March article on selling the unusual in-
strument? Remember his April story of the little girl
who wants a piccolo? His May article will give another
neglected side of retail musical instrument selling.
10,000 Sales Leads From One Selling Plan
This is on the Idea Page, a regular part of the Musical
Merchandise Section. Live and practical selling ideas
for live and practical merchants is its policy as usual in
the May issue.
The Talking Machine
Music Selling in the Department Store
"One of the Most Successful Record
Merchandisers in the West"
A department store in a Kansas City of 25,000 popula-
tion has built up a remarkable volume of sales. It makes
the sheet music section show a profit. The manager
describes his methods.
That's what one of the manufacturers who sells this
store says of its manager. The manager tells the selling
methods that are used and the sales results that are
achieved.
Radio
The Technical Department
Twelve Automobiles for Radio Service
For the Manufacturer and the Field Technician
That's what one Chicago music house requires for its
radio service department. The manager tells how the
department is organized and how it functions. It's a
sales builder here and no expense.
William Braid White, editor of this section, has his
regular discussion of the latest developments in the
technical field of piano manufacturing and servicing.
Nothing like it in any other paper.
And This Isn't ALL
Out May 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY 5, 1928
The Music Trade Review
Pennsylvania Association
Program for Convention
Number of Prominent Speakers Scheduled for Annual Gathering
at the Adelphia Hotel, in That City, on May 7 and May 8
— Indications Point to a Large Attendance
HILADELPHIA, PA., April 30.—Philadelphia's first big music trade convention is to open
here at the Adelphia Hotel on May 7 and 8, with one of the most comprehensive programs
ever staged by the local industry. A widely diversified schedule of trade factors will be
discussed at the various sessions with prominent authorities in their respective branches of the
industry taking part. These business sessions will be interspersed with the program of social
activities and entertainments which will bring together trade associates in the camaraderie of the
banquet board and the fellowship of amusement '
~~~
~
"
Francis Cooke, Philadelphia, editor "Etude"; W.
features.
The meeting here will be the third annual S. Pearce, assistant secretary, Hardware Asso-
ciation, Pennsylvania & Atlantic Seaboard;
convention of the Pennsylvania Association of
Music Merchants and will bring together all Prof. R. C. Borden and Prof. Alvin C. Busse,
members of the organization scattered through- members of Pticulty, College of Commerce,
out the State and those of local bodies with New York University.
which it is affiliated. More than fifty trade asso-
ciates are expected to attend, representing all
divisions of the industry, including the piano,
radio, talking machine, musical merchandise and
accessory dealers. Employes of the various
firms also have been invited to attend. Dealers Well-known Advertising Man to Be Principal
who are not affiliated with the Association also
Speaker at One of Merchants' Association
have been invited to attend.
Sessions
The entire program will be carried out on
the roof garden of the Adelphia. On Monday
One of the leading speakers at the coming
morning there will be a business meeting with a convention in New York of the National Asso-
luncheon at the noon hour and followed by ciation of Music Merchants will be Homer Mc-
afternoon discussions and talks by prominent
Kee, president of the Homer McKee Co., Inc.,
authorities in the trade. The evening will be
Indianapolis, Ind., and one of the leading ad-
given over to a dinner, entertainment and dance.
Following Tuesday's business program the con-
vention will close with a banquet.
The Convention Committee is as follows: A.
Z. Moore, president of the Pennsylvania Asso-
ciation of Music Merchants and member of the
firm of Kirk Johnson, Lancaster, Pa., working
with G. C. Ramsdell, president of the Philadel-
phia Piano Dealers' Association, and member
of the firm of G. C. Ramsdell & Son, chairman;
A. C. Weymann, of H. A. Weymann & Sons;
George Miller, F. A. North Co., and G. W. Wit-
ney, of C. J. Heppe & Son.
The Associate Convention Committee com-
prises the following members:
These are included in the speakers' program:
Hon. Harry A. Mackey, Mayor, Philadelphia,
music's greatest civic booster; Philip H. Gads-
den, president, Philadelphia Chamber of Com-
merce; Hermann Irion, president Musical Indus-
tries Chamber of Commerce; C. J. Roberts,
president National Association of Music Mer-
chants; Alfred L. Smith, general secretary,
Musical Industries Chamber of Commerce; C.
M. Tremaine, director, National Bureau for Ad-
Homer McKee
vancement of Music; Edward C. Boykin, Na-
tional Association of Piano Manufacturers; C. vertising men in the country. He will tell the
B. Amorous, general sales manager, Aeolian assembled music merchants an interesting story
Co.; Herbert W. Simpson, New York, general about advertising and publicity and its effect
manager, Kohler Industries; Roy A Forbes, on business.
Mr. McKee began his career as a newspaper
Camden, N. J., general sales manager Victor
Talking Machine Co.; Joie L. Ray, New York, man, later entering the automobile industry,
general sales manager, Radio Corp. of America; where he was vice-president of the Cole Motoi
J. E. Henderson, Chicago, 111., manager record Car Co., and vice-president in charge of sales
sales, Brunswick Co.; Paul B. Klugh, Chicago, with the Marmon Motor Car Co. He then
111., vice-president, Zenith Radio Corp.; R. E. founded the advertising agency which bears his
Smiley, Philadelphia, assistant general sales name, and which to-day handles some of the
manager, Atwater Kent Mfg. Co.; P. A. Ware, leading accounts in the country. He is widely
Philadelphia, merchandise manager, Atwater known throughout the country as author of the
Kent Mfg. Co.; Dorothy Martin, Camden, N. J., "Business Man's Prayer," which is again quoted
manager record sales promotion department, here:
Victor Talking Machine Co.; Frederick E. Sard,
"Oh Lord, I acknowledge Thy existence and
New York",, director, Schubert Centennial, Col- the existence of a lot of other things, less god-
umbia Phonograph Co.; Richard W. Lawrence, ly, which I can overcome only with Thy help
New York, president, Bankers' Committee Se- and the help of my own backbone. I fully real-
curity Corp.; Francis S. Chapman, Philadelphia, ize that on all hands are invisible forces, which
Dean, Temple University Law School; James seek my destruction, and that, if I am to come
P
Homer McKee to
Address the Merchants
through unscathed, I must fight every inch of
the way. Give me strength to lightly bear my
burden of living, and to smile till my burden
becomes a joy, for verily this is the secret of
all earthly gladness. Teach me that sixty min-
utes make one hour, sixteen ounces one pound
and one hundred cents one dollar. Help me to
live so that I can lie down at night with a
clear conscience, without a gun under my pil-
low, and unhaunted by (he faces of those to
whom I have brought pain. Grant, I beseech
Thee, that I may earn my meal ticket on the
square, and in the doing thereof that I may not
stick the gaff where it docs not belong. Deafen
me to the jingle of tainted money and the
rustle of unholy skirts. Blind me to the faults
of the other fellow, but reveal to me mine own.
Guide me so that each night when I look across
the dinner table at the. wife, who has been to
me a blessing, I will have nothing to conceal.
Keep me young enough to laugh with my chil-
dren and to lose myself in their play. And then
when there comes the smell of flowers, the tread
of soft steps, and the crunching of the hearse's
wheels in the gravel out in front of my place,
make the ceremony short and the epitah simple:
"'Here Lies a Man!'"
Emil Pettinato Resigns
Emil Pettinato has tendered his resignation
this week as manager of the piano, radio and
phonograph departments of Carl Fischer, Inc.,
Cooper Square, New York, and also to the
Tanssen industries, with which he has been as-
sociated about four years. Mr. Pettinato has
not made any definite plans for the future, and
is at present making his headquarters at 409
Avenue C, Brooklyn.
Pratt Read
Products
Pi a n o Iv o r y
Pi a n o K e y s
Pi ano Act ions
PL ayei r Actions
Established in
1806
at Deep River, Conn.
Still There
Standard Service and Highest
Quality
Special Repair Departments
Maintained for Convenience
of Dealers
PRATT, READ & CO.
THE PRATT READ
PLAYER ACTION CO.
Oldest and Best

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