Music Trade Review
Issue: 1928 Vol. 86 N. 18 - Page 17
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Eastern Associations Issue Window
Promotion Cards for the Retailers
"It's More Fun to Play Than to Listen" Is Slogan Featured in Attractive Card With
Paul Whiteman, Weil-Known Orchestra Leader
' T H K first of the new window poster promo-
* tioti plan was introduced to the trade at
the joint meeting of the Musical Merchandise
NATIONAL MUSIC
WEEK.
May 6-12
IT'S MORE FUN TO PLAY THAN TO LISTEN
Manufacturers' Association, Eastern District
and the Associated Musical Instrument Dealers'
of New York at the Fifth Avenue Hotel, New
York, last week. Among the other vital sub-
jects of discussion were the plans for the ban-
quet a t the convention. A remarkable array of
talent has already been engaged, and it is an-
nounced as a "high-pressure program of music,
mirth and good fellowship without speeches for
the event."
Four hundred-of the new promotion posters,
illustrated here, have gone out to dealers in
the metropolitan district. Each month they
will get a different one, the one for May sug-
gesting the banjo, mandolin and guitar, and the
June poster the ukulele. They will tie up the
instruments with some nationally known figure
or news event as, for example, Paul Whiteman
in the May poster.
The slogan featured in the poster is: "It's
More Fun to Flay Than to Listen," originally
introduced by Herman Wodica, Cleveland music
dealer, in the slogan symposium conducted by
the Music Trade Review last vear.
W. L. Lange Announces New Display
Material for Paramount Retail Dealers
L. LANGE, 225 East 24th street,
W ILLIAM
New York, banjo manufacturer, has an-
nounced some new display material for dealers.
New Paramount
Promotion
Literature
Issued by
W. L Lange
One poster shows Cliff Weller and his Club
Orchestra, and this type is furnished to Para-
mount exclusive dealers who desire to work
at a new town the name of the Pavilion is let-
tered on the card for display in store windows
and other prominent places, making a three-
way tie-up for the orchestra, Paramount banjos
and the dealer.
The large center card has a background of
red with black lettering and features four of
the leading Paramount artists in different sec-
tions of the country headed by Michael Pingi-
tore of Paul Whiteman's Orchestra; the Hicks
Brothers, prominent vaudeville performers; Lou
Stepp, from the Western Coast; Joe Mueller,
formerly of Isham Jones, and various other
prominent orchestras. A similar card to feature
Harry F. Reser, director of the Clicquot Club
Eskimos, is now in process.
The third display represents a silk plush
banner on which is imprinted a design of a
banjo, also displaying the perforated tone band
on which Wm. L. Lange holds original patents.
This banner is a refined type of display de-
signed to be liuii}; up in a prominent place in
tlie store for semi-permanent use. These ban-
ners can be kept by the dialer for a long period
of time without deteriorating and constitute a
year-round display.
Collins to Open Branch
W. T. Collins, music dealer of Columbus,
O., will open another branch of the Collins
Music Stores, Inc., to be known as the Grand-
view Music Shop, at 1281 Grandview avenue.
In addition to various musical instruments Mr.
Collins will handle radio parts and accessories,
records and sheet music. He also will have
a circulating library.
New Manager in Modesto
Russell Sharp, formerly of Stockton, Cal., has
succeeded T. W. Acktor as manager of the
Sherman, Clay & Co. branch in Modesto, Cal.,
which has been remodeled recently in an ex-
tensive manner.
Cliff Welier
CLUBORCHESTRA
The three displays pictured here are intended
to fill different needs of the dealer in giving
publicity and display to Lange-made banjos.
with a barn-d '1111:11- orchestra well known in
their locality. The dealer pays one-half the
cost of the displays. When the orchestra plays
DRTTSCH
for
Trade
Mark
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bast
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKEBS
SINCE 1883
The Fred Gretsch Mfo Co.
6O Broadway BrooWyn.NY
MULLER & KAPLAN
154 East 85th St., N. Y.
Gold Medal Strings
for musical instrument*
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
Ba
jj" i n
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Eastern Associations Issue Window
Promotion Cards for the Retailers
"It's More Fun to Play Than to Listen" Is Slogan Featured in Attractive Card With
Paul Whiteman, Weil-Known Orchestra Leader
' T H K first of the new window poster promo-
* tioti plan was introduced to the trade at
the joint meeting of the Musical Merchandise
NATIONAL MUSIC
WEEK.
May 6-12
IT'S MORE FUN TO PLAY THAN TO LISTEN
Manufacturers' Association, Eastern District
and the Associated Musical Instrument Dealers'
of New York at the Fifth Avenue Hotel, New
York, last week. Among the other vital sub-
jects of discussion were the plans for the ban-
quet a t the convention. A remarkable array of
talent has already been engaged, and it is an-
nounced as a "high-pressure program of music,
mirth and good fellowship without speeches for
the event."
Four hundred-of the new promotion posters,
illustrated here, have gone out to dealers in
the metropolitan district. Each month they
will get a different one, the one for May sug-
gesting the banjo, mandolin and guitar, and the
June poster the ukulele. They will tie up the
instruments with some nationally known figure
or news event as, for example, Paul Whiteman
in the May poster.
The slogan featured in the poster is: "It's
More Fun to Flay Than to Listen," originally
introduced by Herman Wodica, Cleveland music
dealer, in the slogan symposium conducted by
the Music Trade Review last vear.
W. L. Lange Announces New Display
Material for Paramount Retail Dealers
L. LANGE, 225 East 24th street,
W ILLIAM
New York, banjo manufacturer, has an-
nounced some new display material for dealers.
New Paramount
Promotion
Literature
Issued by
W. L Lange
One poster shows Cliff Weller and his Club
Orchestra, and this type is furnished to Para-
mount exclusive dealers who desire to work
at a new town the name of the Pavilion is let-
tered on the card for display in store windows
and other prominent places, making a three-
way tie-up for the orchestra, Paramount banjos
and the dealer.
The large center card has a background of
red with black lettering and features four of
the leading Paramount artists in different sec-
tions of the country headed by Michael Pingi-
tore of Paul Whiteman's Orchestra; the Hicks
Brothers, prominent vaudeville performers; Lou
Stepp, from the Western Coast; Joe Mueller,
formerly of Isham Jones, and various other
prominent orchestras. A similar card to feature
Harry F. Reser, director of the Clicquot Club
Eskimos, is now in process.
The third display represents a silk plush
banner on which is imprinted a design of a
banjo, also displaying the perforated tone band
on which Wm. L. Lange holds original patents.
This banner is a refined type of display de-
signed to be liuii}; up in a prominent place in
tlie store for semi-permanent use. These ban-
ners can be kept by the dialer for a long period
of time without deteriorating and constitute a
year-round display.
Collins to Open Branch
W. T. Collins, music dealer of Columbus,
O., will open another branch of the Collins
Music Stores, Inc., to be known as the Grand-
view Music Shop, at 1281 Grandview avenue.
In addition to various musical instruments Mr.
Collins will handle radio parts and accessories,
records and sheet music. He also will have
a circulating library.
New Manager in Modesto
Russell Sharp, formerly of Stockton, Cal., has
succeeded T. W. Acktor as manager of the
Sherman, Clay & Co. branch in Modesto, Cal.,
which has been remodeled recently in an ex-
tensive manner.
Cliff Welier
CLUBORCHESTRA
The three displays pictured here are intended
to fill different needs of the dealer in giving
publicity and display to Lange-made banjos.
with a barn-d '1111:11- orchestra well known in
their locality. The dealer pays one-half the
cost of the displays. When the orchestra plays
DRTTSCH
for
Trade
Mark
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bast
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKEBS
SINCE 1883
The Fred Gretsch Mfo Co.
6O Broadway BrooWyn.NY
MULLER & KAPLAN
154 East 85th St., N. Y.
Gold Medal Strings
for musical instrument*
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
Ba
jj" i n
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