Music Trade Review

Issue: 1928 Vol. 86 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Eastern Associations Issue Window
Promotion Cards for the Retailers
"It's More Fun to Play Than to Listen" Is Slogan Featured in Attractive Card With
Paul Whiteman, Weil-Known Orchestra Leader
' T H K first of the new window poster promo-
* tioti plan was introduced to the trade at
the joint meeting of the Musical Merchandise
NATIONAL MUSIC
WEEK.
May 6-12
IT'S MORE FUN TO PLAY THAN TO LISTEN
Manufacturers' Association, Eastern District
and the Associated Musical Instrument Dealers'
of New York at the Fifth Avenue Hotel, New
York, last week. Among the other vital sub-
jects of discussion were the plans for the ban-
quet a t the convention. A remarkable array of
talent has already been engaged, and it is an-
nounced as a "high-pressure program of music,
mirth and good fellowship without speeches for
the event."
Four hundred-of the new promotion posters,
illustrated here, have gone out to dealers in
the metropolitan district. Each month they
will get a different one, the one for May sug-
gesting the banjo, mandolin and guitar, and the
June poster the ukulele. They will tie up the
instruments with some nationally known figure
or news event as, for example, Paul Whiteman
in the May poster.
The slogan featured in the poster is: "It's
More Fun to Flay Than to Listen," originally
introduced by Herman Wodica, Cleveland music
dealer, in the slogan symposium conducted by
the Music Trade Review last vear.
W. L. Lange Announces New Display
Material for Paramount Retail Dealers
L. LANGE, 225 East 24th street,
W ILLIAM
New York, banjo manufacturer, has an-
nounced some new display material for dealers.
New Paramount
Promotion
Literature
Issued by
W. L Lange
One poster shows Cliff Weller and his Club
Orchestra, and this type is furnished to Para-
mount exclusive dealers who desire to work
at a new town the name of the Pavilion is let-
tered on the card for display in store windows
and other prominent places, making a three-
way tie-up for the orchestra, Paramount banjos
and the dealer.
The large center card has a background of
red with black lettering and features four of
the leading Paramount artists in different sec-
tions of the country headed by Michael Pingi-
tore of Paul Whiteman's Orchestra; the Hicks
Brothers, prominent vaudeville performers; Lou
Stepp, from the Western Coast; Joe Mueller,
formerly of Isham Jones, and various other
prominent orchestras. A similar card to feature
Harry F. Reser, director of the Clicquot Club
Eskimos, is now in process.
The third display represents a silk plush
banner on which is imprinted a design of a
banjo, also displaying the perforated tone band
on which Wm. L. Lange holds original patents.
This banner is a refined type of display de-
signed to be liuii}; up in a prominent place in
tlie store for semi-permanent use. These ban-
ners can be kept by the dialer for a long period
of time without deteriorating and constitute a
year-round display.
Collins to Open Branch
W. T. Collins, music dealer of Columbus,
O., will open another branch of the Collins
Music Stores, Inc., to be known as the Grand-
view Music Shop, at 1281 Grandview avenue.
In addition to various musical instruments Mr.
Collins will handle radio parts and accessories,
records and sheet music. He also will have
a circulating library.
New Manager in Modesto
Russell Sharp, formerly of Stockton, Cal., has
succeeded T. W. Acktor as manager of the
Sherman, Clay & Co. branch in Modesto, Cal.,
which has been remodeled recently in an ex-
tensive manner.
Cliff Welier
CLUBORCHESTRA
The three displays pictured here are intended
to fill different needs of the dealer in giving
publicity and display to Lange-made banjos.
with a barn-d '1111:11- orchestra well known in
their locality. The dealer pays one-half the
cost of the displays. When the orchestra plays
DRTTSCH
for
Trade
Mark
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bast
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKEBS
SINCE 1883
The Fred Gretsch Mfo Co.
6O Broadway BrooWyn.NY
MULLER & KAPLAN
154 East 85th St., N. Y.
Gold Medal Strings
for musical instrument*
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
Ba
jj" i n
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
18
The Music Trade Review
MAY 5, 1928
OLDEST ANDUKEST MOUSE IN UK 1 M M
WHOLESALE
ONLY
CATALOG ON
APPLICATION
BRUNO Afcrtns SECURITY
MUSICAL
MERCHANDISE
ESTABLISHED I S 3 4
VICTOR
TALKING
MACHINES
CBrunotrSonZnc
B5I-35B FOURTH AVE - N.V.C
Leedy Reports Gain
Sectional Band Contests
in First Three Months
in National Event
Indianapolis Drum and Banjo Maker States
Gross Showed Increase of 12 Per cent in That
Period
April 30.—A 12 per cent
gain for the first three months of 1928 was
recorded by the Leedy Mfg. Co., according to
a writer in the Indianapolis Star, and a gross
output of $2,000,000 in retail value is expected
for the year by A. W. Kuerst, secretary and
treasurer. This company has a unique record
in business annals, for in its twenty-five-year
history it has never laid off an employe, and
has operated without a day's suspension. Its
business includes drums, traps, xylophones,
marimbas, vibraphones and all types of banjos.
"Our business has more than doubled in five
years," said Mr. Kuerst. "It is not completely
reflective of conditions in primary industry, of
course, but it shows the extraordinary musical
development that has been recorded since the
World War. The war itself increased the popu-
larity of band and orchestral music. The first
decisive factor in popularizing and spreading
this class of music before the war was the talk-
ing machine. The motion picture came along to
give music a still wider appeal. Then the radio
followed. Jazz orchestras sprung up every-
where. Music took on a new significance so-
cially. Schools instituted courses in band and
orchestral music. Most high and grade schools
have bands and orchestras. Municipal parks
and recreational activities spread the movement
farther afield. Factories, business houses and
lodges added bands and drum corps.
"The popularity of jazz, with its increasing
emphasis upon the drummer and his multitude
of instruments for the production of odd and
unexpected harmonies and variations, has made
much of the volume of our business. The drum-
mer to-day is an indispensable man in the band
and the orchestra, and the never-ending growth
of the percussion instruments with which he
produces a practically unlimited variety of in-
terpretative and imitative sounds and effects
makes him the fascinating center of most ob-
servers, not merely because of his dexterity
and skill, but because of the surprise element
in the harmony and rhythm that he contrib-
utes.
"We are proud of our position as the world's
largest manufacturer of drums and of the fact
that our products are recognized as standard
by band and orchestra leaders and artists every-
where, as well as by thousands of musical per-
formers on the vaudeville stage in this and
other countries."
INDIANAPOLIS, IND.,
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Thirty Contest Units Scheduled in Preliminary
Events to National Contest at Joliet, 111., on
May 24 and May 25.
As the time for the National School Band
Contest at Joliet, 111., on May 24-26 ap-
proaches, arrangements for the holding of the
State and sectional contests are rapidly being
completed, according to reports received by the
National Bureau for the Advancement of Mu-
sic. The Bureau is co-operating with the Com-
mittee on Instrumental Affairs of the Music
Supervisors' National Conference in promoting
both the State and national contests, and its
advices from the various communities indicate
that the interest in the contests is greater than
ever, auguring for the national tournament a
participation that will be larger and more rep-
resentative than in any year since the first na-
tional meeting was held.
Competitions for the State trophy offered by
the National Bureau to the winning band in
each State have been scheduled in thirty con-
test units, embracing individual States and sec-
tional groups. For the most part these con-
tests will be held under the auspices of the
public education departments or State univer-
sities, and in many cases the school band con-
tests will form a feature of the annual music
festivals in the respective, States?
To date the National Bureau has been in-
formed that State contests have been arranged
in twenty-nine contest units. These, with the
place and date of the contest, and the name of
the sponsoring body, are as follows: California—
San Francisco, May 4 and 5; San Francisco
Music Committee. Colorado—Grand Junction,
May 5 and 6; Colorado Association of Band
Masters. Illinois'—Urbana, April 27 and 28;
University of Illinois. Indiana—Muncie, May
6; Indiana School Band and Orchestra Asso-
ciation. Iowa—Iowa City, May 4 and 5; State
University. Kansas—Emporia, May 1 and 4;
Kansas State Teachers College. Maine—Wa-
terville, May 12; Waterville Kiwanis. Michigan
—East Lansing, May 12; University of Michi-
gan. Minnesota—Minneapolis, May 17 and 18;
University of Minnesota. Mississippi—Clinton,
May 5; Mississippi Educational Association. Mis-
souri—Columbia, May 3 and 5; University of
Missouri. Nebraska—Lincoln, May 4 and 5;
Department of Education. New England—Bos-
ton, May 19; New England Music Festival
Association. New Jersey—New Brunswick,
May 4; New J-ersey Music Supervisors' Asso-
ciation. New Mexico—Albuquerque, May 11
and 12; University of New Mexico. New York
—Fredonia, April 27; Western New York Music
Festival Association. North Dakota—Grand
Forks, May 10 and 11; University of North
Dakota. Ohio—Columbus, May 11 and 12;
Ohio State Band Association. Oklahoma—
Stillwater, May 3 and 5; Agricultural and Me-
chanical College. Pennsylvania—Harrisburg,
May 12; State Department of Public Instruc-
tion. South Dakota—Vermillion, May 10 and
11; University of South Dakota. Texas—
Greenville, May 7 and 8; Texas Band Teachers'
Association. Utah—Salt Lake City, May 11;
University of Utah.
Wisconsin—Waupun,
May 18 and 19; Wisconsin School Band Asso-
ciation. State contests have already been held
in Florida, Kentucky, Montana, North Carolina
and Washington.
Ferry & Go. Opening
Factory in St. Marys
ST. MARYS, ()., April 28.—The first carload of
machinery from Ferry & Co.'s plant at Chicago
has arrived at the factory building here, which
the company has taken over for the manufac-
ture of fretted musical instruments, such as
banjos, ukuleles and guitars. It is expected that
all of the machinery from the Chicago plant
will arrive here within the next three weeks
when the plant will begin operations. Max
Tannebaum is head of the concern, which came
to St. Marys through the influence of the local
Chamber of Commerce. C. F. Rutt, superin-
tendent of the factory, is directing the placing
of the machinery at the local plant.
Stella Sovereign and La Scala
Stringed Instruments
Trade Marks Known All Over the World-
Over 150 Styles—Ukuleles, Banjo Ukes, Banjos, Tenor Banjos,
Guitar Banjos, Banjo Mandolins, Banjo Tiples, Tiples, Tenor
Guitars, Mandolin Guitars. THE BEST FOR THE PRICE.
"Only When Goods Are Well
Bought Can They Be Well Sold"
We are pioneers in this indus-
try and exclusive manufactur-
ers of musical stringed instru-
ments since 1879, selling direct
to the retail stores. Why not
let us take care of your re-
quirements in our line, result-
ing in larger profits for your-
self?
Samples will speak
louder than words. Send for
catalog.
OSCAR SCHMIDT, Inc.
87-101 Ferry Street
EST. 1879
Jersey City, N. J.

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