Music Trade Review
Issue: 1928 Vol. 86 N. 17 - Page 31
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Berlin to Publish Sousa Marches in
Saxophone, Banjo, Etc., Arrangements
Berlin Standard Music Corp. Completes Contract With John Church Co. for Series
of Publications of World-Famous March King
A CONTRACT has just been closed between
^*" the Irving Berlin Standard Music Corp.,
New York, and the John Church Co., Cincin-
nati, through which the Berlin organization has
John Philip Sousa
taken over the exclusive rights to the well-
known John Philip Sousa marches, controlled
by the John Church concern, for publication
for tenor banjo with piano accompaniment,
mandolin, guitar and saxophone with piano
accompaniment. This is the first time in the
history of the John Church Co.'s business that
another concern has been permitted to publish
any of its copyrights.
The popularity of the Sousa marches, coupled
with the fact that the saxophone and the fretted
instruments are among the most popular in-
struments played today, will make this series
a valuable asset, which will be shared mutually
by the two organizations. Among the marches
included in the deal are the following: "Stars
and Stripes Forever," "El Capitan," "Manhat-
tan Beach," "Free Lance March," "Invisible
Eagle," "King Cotton," "Bride Elect" and many
others of equal prominence. These marches
will be arranged by Roy Smeck and Ralph
Colicchio, two of the foremost artist-com-
posers for the fretted instruments.
Harry Engel, acting for the Irving Berlin
Standard Music Corp., has already planned a
publicity campaign, by which the Sousa
marches, arranged in these forms, will be
brought to the attention of every teacher of
these instruments as well as the trade in gen-
eral. An elaborate advertising campaign will
be under way shortly, and will cover every
angle to reach the consumer. The entire series
will be issued as individual solos, and the
marches will also be published for saxophone in
solo, duet, quartet, quintet, sextet and octet
form.
Work on arranging these marches
has started, and their release will be announced
shortly.
The consensus of opinion is that these fa-
mous marches are readily adaptable to the
fretted instruments as well as saxophone and
should enjoy a substantial sale. W. L. Coghill,
acting for the John Church Co., became inter-
ested in effecting the agreement, because of
the remarkable headway made by the Irving
Berlin Standard Music Corp. since its establish-
ment about one year ago.
"Ramona" Is Big Hit
in Whiteman Broadcast
Songs that Sell
I CAN'T DO WITHOUT YOU
SUNSHINE
MARY ANN
BACK IN YOUR OWN BACKYARD
UPS AND DOWNS
BELOVED
MOTHER OF MINE, I STILL HAVE
YOU
I'M AFRAID OF YOU
SONG IS ENDED
FOUR WALLS
GOLDEN GATE
HELLO MONTREAL
SPEAKING OF LOVE
I'M CRYIN' 'CAUSE I'M LOSIN'
YOU
GET OUT AND GET UNDER THE
MOON
LOVELY LITTLE SILHOUETTE
TOGETHER, WE TWO
WHISPER SWEET AND WHISPER
LOW
GIGGLING GERTIE
SEVEN TILL
HEAVEN
ELEVEN
VM IN
I'LL DO MY BEST
Number Outstanding in Dodge Coast-to-Coast
Hour According to Letters Received
GO HOME, LITTLE GIRL, GO
HOME
Many letters and telegrams of applause have
been received by Paul Whiteman, following
his radio performance with his orchestra in the
Dodge Bros.' coast-to-coast hook-up a short
time ago. His playing of the waltz, "Ramona,"
the theme song of the feature photoplay of
the same name starring Dolores Del Rio, came
in for particular mention in these messages.
Miss Del Rio, herself, who sang the song earlier
in the program, sent the following wire from
Hollywood, following the concert: "Thank you
so much for playing 'Ramona' tonight and say-
ing it was for me. Your words gave me a big
thrill, and the music was simply wonderful. I
I'D LIKE TO TAKE YOU HOME
TO MY MOTHER
FROM T H E NEW
Z I E G F E L D
FOLLIES
OOH, MAYBE IT'S YOU
SHAKING THE BLUES AWAY
IT'S UP TO THE BAND
BOOKS THAT SELL
NEW UNIVERSAL DANCE
FOLIO No. 14.
WORLD'S FAVORITE SONGS
PETERSON'S UKULELE METHOD
IRVING BERUNim
.1607 Broadway New York City
McKINLEY MUSIC
20 * A Qopy'to Dealers^ 7 < A Copy
McKINLEY MUSIC CO. ^
CHICAGO,ILL
31
think your arrangement of the song on the
record is exquisite; they are playing it every-
where. All good wishes."
A facsimile of this telegram and also one
from Edwin Carewe, director of the photoplay,
to Mr. Whiteman have been reproduced by Leo
Feist, Inc., New York, and incorporated on a
special order blank for "Ramona" just sent o-
to the trade. The double plug of the song on
the big hook-up has developed a strong counter
demand for it in nearly every part of the coun-
try with a similar activity in record sales of
the number.
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Berlin to Publish Sousa Marches in
Saxophone, Banjo, Etc., Arrangements
Berlin Standard Music Corp. Completes Contract With John Church Co. for Series
of Publications of World-Famous March King
A CONTRACT has just been closed between
^*" the Irving Berlin Standard Music Corp.,
New York, and the John Church Co., Cincin-
nati, through which the Berlin organization has
John Philip Sousa
taken over the exclusive rights to the well-
known John Philip Sousa marches, controlled
by the John Church concern, for publication
for tenor banjo with piano accompaniment,
mandolin, guitar and saxophone with piano
accompaniment. This is the first time in the
history of the John Church Co.'s business that
another concern has been permitted to publish
any of its copyrights.
The popularity of the Sousa marches, coupled
with the fact that the saxophone and the fretted
instruments are among the most popular in-
struments played today, will make this series
a valuable asset, which will be shared mutually
by the two organizations. Among the marches
included in the deal are the following: "Stars
and Stripes Forever," "El Capitan," "Manhat-
tan Beach," "Free Lance March," "Invisible
Eagle," "King Cotton," "Bride Elect" and many
others of equal prominence. These marches
will be arranged by Roy Smeck and Ralph
Colicchio, two of the foremost artist-com-
posers for the fretted instruments.
Harry Engel, acting for the Irving Berlin
Standard Music Corp., has already planned a
publicity campaign, by which the Sousa
marches, arranged in these forms, will be
brought to the attention of every teacher of
these instruments as well as the trade in gen-
eral. An elaborate advertising campaign will
be under way shortly, and will cover every
angle to reach the consumer. The entire series
will be issued as individual solos, and the
marches will also be published for saxophone in
solo, duet, quartet, quintet, sextet and octet
form.
Work on arranging these marches
has started, and their release will be announced
shortly.
The consensus of opinion is that these fa-
mous marches are readily adaptable to the
fretted instruments as well as saxophone and
should enjoy a substantial sale. W. L. Coghill,
acting for the John Church Co., became inter-
ested in effecting the agreement, because of
the remarkable headway made by the Irving
Berlin Standard Music Corp. since its establish-
ment about one year ago.
"Ramona" Is Big Hit
in Whiteman Broadcast
Songs that Sell
I CAN'T DO WITHOUT YOU
SUNSHINE
MARY ANN
BACK IN YOUR OWN BACKYARD
UPS AND DOWNS
BELOVED
MOTHER OF MINE, I STILL HAVE
YOU
I'M AFRAID OF YOU
SONG IS ENDED
FOUR WALLS
GOLDEN GATE
HELLO MONTREAL
SPEAKING OF LOVE
I'M CRYIN' 'CAUSE I'M LOSIN'
YOU
GET OUT AND GET UNDER THE
MOON
LOVELY LITTLE SILHOUETTE
TOGETHER, WE TWO
WHISPER SWEET AND WHISPER
LOW
GIGGLING GERTIE
SEVEN TILL
HEAVEN
ELEVEN
VM IN
I'LL DO MY BEST
Number Outstanding in Dodge Coast-to-Coast
Hour According to Letters Received
GO HOME, LITTLE GIRL, GO
HOME
Many letters and telegrams of applause have
been received by Paul Whiteman, following
his radio performance with his orchestra in the
Dodge Bros.' coast-to-coast hook-up a short
time ago. His playing of the waltz, "Ramona,"
the theme song of the feature photoplay of
the same name starring Dolores Del Rio, came
in for particular mention in these messages.
Miss Del Rio, herself, who sang the song earlier
in the program, sent the following wire from
Hollywood, following the concert: "Thank you
so much for playing 'Ramona' tonight and say-
ing it was for me. Your words gave me a big
thrill, and the music was simply wonderful. I
I'D LIKE TO TAKE YOU HOME
TO MY MOTHER
FROM T H E NEW
Z I E G F E L D
FOLLIES
OOH, MAYBE IT'S YOU
SHAKING THE BLUES AWAY
IT'S UP TO THE BAND
BOOKS THAT SELL
NEW UNIVERSAL DANCE
FOLIO No. 14.
WORLD'S FAVORITE SONGS
PETERSON'S UKULELE METHOD
IRVING BERUNim
.1607 Broadway New York City
McKINLEY MUSIC
20 * A Qopy'to Dealers^ 7 < A Copy
McKINLEY MUSIC CO. ^
CHICAGO,ILL
31
think your arrangement of the song on the
record is exquisite; they are playing it every-
where. All good wishes."
A facsimile of this telegram and also one
from Edwin Carewe, director of the photoplay,
to Mr. Whiteman have been reproduced by Leo
Feist, Inc., New York, and incorporated on a
special order blank for "Ramona" just sent o-
to the trade. The double plug of the song on
the big hook-up has developed a strong counter
demand for it in nearly every part of the coun-
try with a similar activity in record sales of
the number.
Future scanning projects are planned by the International Arcade Museum Library (IAML).