Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
32
The Music Trade Review
APRIL 28, 1928
"When the Harvest Moon
Is Shining" Revives
Pat Sullivan's Famous Creation
Now in Song
a dozen years or so, including such numbers as
"Reaching for the Moon," "Margie," "Baby
Face," "Dearest," "Sleepy Head," "Oh! How I
Miss You Tonight!" and many others. As part of
Harry Von Tilzer Music Publishing Co. Puts the billing of Benny Davis' act a large panel
was placed in front of the theatre with sheet
Out Reissue of this Well-known Number
music copies of about twenty of his best-known
Harry Von Tilzer's waltz ballad of several songs. His chief current hit, which was also
years ago, "When the Harvest Moon Is Shin- displayed, was "Mary Ann," published by Irv-
ing," has again appeared in the catalog of the ing Berlin, Inc.
Harry Von Tilzer Music Publishing Co., 1587
Broadway, New York, as a reissue. Mr. Von
Tilzer has been receiving calls for this number
lor the past year, and the demand has now
become so general, both professionally and from
the trade, that he has found it expedient to
Three new songs by a trio of writers, Little
release the song with a new title page and a Jack Little, Al Sherman and Al Lewis, have
modern dance arrangement. Mr. Von Tilzer recently been accepted by Irving Berlin, Inc.,
explained that he never had a full opportunity
New York. The numbers are "I'll Do My
to exploit "When the Harvest Moon Is Shin- Best," "From Seven 'Til Eleven, I'm in
ing," as it was released simultaneously with
Heaven," both fox-trots, and "Go Home, Lit-
"Carolina Sunshine," and the latter developed tle Girl, Go Home," a ballad. Irving Berlin's
to such an extent that he neglected the for- own compositions, "I Can't Do Without You"
mer. Later, when he had decided to work on and "Sunshine," are showing up particularly
the song, his number, "When My Baby Smiles well, and the catalog has additional strength in
at Me," jumped into quick popularity and he "Back in Your Own Back Yard," "Ups and
was forced to neglect it again.
Downs," "Golden Gate," "When," "Whisper
Several acts began to use "When the Har- Sweet and Whisper Low." "Mary Ann" is defi-
vest Moon Is Shining" last Kail in the South, nitely in the hit class and is showing up larger
and calls began to come in from dealers all every (lav.
through that region. Now the number has be-
come very popular with all the big dance lead-
ers in the East, including B. A. Rolfe, Paul
Specht, Frank Winegar, Eddie Worth, Frank
Cornwell, Fletcher Henderson, Tommy Gott,
Duke Yellman, Eddie Davis and many others
It has been called to the attention of Leo
who are featuring it nightly.
Feist, Inc., New York, that several of the rec-
ords of "Coquette" now on the market give
credit for the authorship of the song to Gus
Kahn and Guy Lombardo. In addition to Mr.
Kahn and Mr. Lombardo, John W. Green is
one of the writers of this song, and the omis-
The appearance of Benny Davis, well-known sion of his name from the phonograph labels
song writer, in a musical act with his own com- was due to the fact that on the advance manu-
pany, at Loew's State Theatre, New York, dur- script copies gotten out by the publisher his
ing the week ending April 28, created consid- name was inadvertently left off by the music
erable interest both among the public and in engravers. It is the desire of the publisher
professional circles. Mr. Davis has to his credit
that Mr. Green be given full credit for his
a score of hits, extending back over a period of
participation in the writing of "Coquette," and
future pressings of the record will bear his
name on the label as should have been done
Another Great Seller
originally.
in THE WITMARK
Three New Compositions
for Irving Berlin
Backed by the Biggest
Promotion Campaign
Ever Arranged
on a Song
10,000
Theatres in a
Hook-Up
Green Go-Author of
Leo Feist "Coquette"
Benny Davis Featured
With His Song Hits
Nation-wide Tie-up of Sun-
day Papers Blanketing the
Country, All Supplemented
by Daily Papers of Prominence
BLACK & WHITE
SERIES
VICTOR HERBERTS MASTERPIECE
Circulation of
MILLIONS
AH! SWEET MYSTERY of LIFE
SONGS
THAT HIT THE NARK!
TOGKTIIKR (New)
LILA (New)
AMONG MY SOUVKNIK8
(INK MOKK NIGHT
PLUS—Broadcasting Stations,
Dance Orchestras, Vaudeville Acts,
Organists and Singers everywhere—
combined with other advertising.
WITHOUT YOU SWKETHKAKT
TIN TAN PARADE
MY ANGEL
CHURCH BKLLS ARK KINGING FOR MARY
TIIERK AIN'T NO SWEET MAN
WORTH THE SALT OF MY TEARS
SWEETHEART MEMORIKS
BLUEBIRD SING ME A SONG
I'M RIDING TO GLORY
Sons Hits from the Collegiate Musical
Comedy
"GOOD
NEWS"
GOOD NEWS
THE VARSITY DRAG
LUCKY IN LOVE
THE BEST THINGS IN LIFE ARE FREE
II
The Details of This
Tremendous Exploitation Drive —
Write Us — Now
LONDON-PARIS-BERLIN-MELBOURNE
tatiVes- in other Important Center*
Big Sellers in Folios
Can be had as follows
SOLO—4 keys, Ab (eb to eb) Bb—C and D
DUET—2 keys, Bb and D
OCTAVO—Two Part, Three Part, Four Part,
Male, Female and Mixed Voices
Instrumental fot Piano
The Dream Melody (Intermezzo) Waltz
Violin and Piano, Cello and Piano, Violin, Cello and
Piano
VOCAL ORCHESTRA, DANCE ORCHESTRA, Waltz,
BAND
M. WITMARK & SONS, NEW YORK
EACH CONTAINING "AMONG MY
SOUVENIRS"
SUPREME DANCE FOLIO (New)
8AXOPHOIIO (No. 2)
TENOR BANJO FOLIO (3rd Edition)
(Each containing fifteen great songs)
i* tV.HKtiON PIMIDINO
iS 51VENTH AVCNIK NWYOBK