Music Trade Review
Issue: 1928 Vol. 86 N. 17 - Page 29
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 28, 1928
Henry Gerson Celebrates
Fortieth Year With Fischer
Veteran Musical Merchandise Man Tendered
Surprise Party in Celebration of Anniversary
On April 18 Henry Gerson celebrated his
fortieth anniversary with the firm of Carl
Fischer, Inc., New York, of which he is now
general manager, and it
was the occasion of a sur-
p r i s e party. When he
walked into his office he
found his desk banked with
flowers and the entire Carl
Fischer force there to greet
him.
Mr. G e r s o n was pre-
sented with a beautiful
wrist watch, and George
Haman, head of the wood-
Henry Gerson
wind department, and him-
self an employe of long standing, spoke as
follows:
"About forty years ago a young man started
with this concern who faithfully and diligently
worked himself up to a degree where this in-
dividual now holds the honored position of sec-
retary and director of one of the largest music
concerns in the United States.
"Mr. Gerson, you are the honored gentleman
whom we are to congratulate, and on behalf
of the boys and girls in your department, who
have labored with you for many years, we de-
sire to show our appreciation by giving yon
these flowers as an omen of Good Luck and
many more years of faithful service."
Tone Recognition Contest
in San Francisco
Sherman, Clay & Co. Draw Big Response in
Contest of This Type Held Over the Radio
SAN FRANCISCO, April 21.—E. J. Delano states
that Sherman, Clay & Co. have definitely com-
mitted themselves to a program of propaganda
to turn the mind of the people toward music.
One of the recent stunts put on by Mr.
Delano, who is band and orchestra instrument
29
The Music Trade Review
tary letters were sent in by those who did not
take the trouble to enter the contest, and there
is no doubt but that it turned the minds of
thousands toward the beauties of the wood
wind instrument family.
Listeners were invited to guess the names
of the instruments, write down the list in order
and write brief descriptions of each instrument.
The contest was limited to persons under
twenty-one years of age. Thousands of people
listened to these demonstrations and there were
hundreds of answers.
The first prize, a silver cup and $50 merchan-
dise order, was won by Dale Sandifer, 1148
Sutter street, Berkeley. Second prize of $25
merchandise order was won by Beatrice Davis,
2822 Eleventh avenue, Oakland. There was a
third prize of $10 merchandise order, won by
George Archambeault, 530 Thirteenth street,
Modesto. In addition there were five $5
prizes; ten $2 prizes, and ten $1 prizes. The
merchandise orders are the same as cash on
any article in Sherman, Clay & Co.'s chain of
stores.
Beltone Cabinet Meets
Wide Dealer Demand
Henry Perlberg Offering of Stringed Instru-
ment—String and Accessory Assortment Fine
—Select Salesmen
Harmonicas Used in
Combination With Strings
Supervisor of Music in Darby, Pa., Develops
Novel Use of Harmonica in School Orchestra
Work
L'JULADEI-PHIA, PA., April 23.—Emilic M. Kes-
sel, supervisor of music in the Darby, Pa., pub-
lic schools, has been doing interesting work in
the use of the harmonica band with the high
school orchestra in her city, and she reports
that the forty-five junior high school students
f-K- *
0
"^
\
V
.a.•• " •» J 3
*
-ail
. 1
Harmonica and String Orchestra
who play the harmonica give a very pleasing
effect of a large string section which is delight-
ing the audiences. In a letter to Albert M.
Hoxie, of the Philadelphia Boy Council, she
says:
"When I first came to Darby to supervise
the music work in the schools, I had no idea
of the possibilities' in the field of harmonica
work, and, I must confess, I was a little doubt-
ful as to the place of that instrument in public
school music.
"Now that I am fully acquainted with the
sweet singing tone of the harmonica, I am de-
cidedly enthusiastic over every phase of the
work, and I am making every effort to develop
the musical talent exhibited by so many chil-
dren through the tiny instrument.
"This year our school orchestra consisted of
twelve violins, one saxophone and drums. This
group with a piano did not make a particularly
well-balanced effect, a,nd I was at a loss for
suggestions as to its improvement until I re-
ceived the happy inspiration of adding the har-
monica group.
"The forty-five junior high school students
who play harmonicas, added to the group of
violinists, give the very pleasing effect of a
large string section, and I find that our audi-
ences so far are delighted with it."
Twenty-eight years of musical merchandise
experience is behind the Beltone miniature
music shop, according to the announcement of
Henry Perlberg, 890 Broadway, New York. Mr.
Perlberg is the successor to Perlberg & Halpin
and is one of the best known musical mer-
chandise wholesalers in the trade.
In the Beltone cabinet he is featuring a well-
made display case for musical instrument acces-
sories that can be used for easily handled sales
on the dealer's counter and dealers everywhere
are buying it because of the attractiveness of
the case from a sales standpoint and the value
of the merchandise offered with it.
It contains an assortment of violin, ukulele,
mandolin, guitar, tenor banjo and banjo strings,
picks and other accessories involving a wide
margin of profit to the dealer.
The cabinet is twenty inches high, twenty-one
and one-half inches wide, and fifteen and one-
half inches deep, made solidly of wood with a
The Harper Music Co., Ithaca, N. Y., has
rich mahogany finish, glass display cover for
the drawer and glass doors for the back com- been incorporated with a capital stock of $20,-
000 to conduct a retail music store in that city.
partment. It has seventy-two compartments.
Mandeville & Personius are incorporators.
Harper Co. Chartered
Sherman, Clay Tone-Test Orchestra
manager, was a tone-recognition contest over
KFRC. Twenty-one different instruments were
played before the microphone, five each eve-
ning. These instruments were used in duets,
trios, etc. At the fifth concert the entire twen-
ty-one instruments were reviewed and then
used in ensemble. The contest was considered
very successful; a great number of complimen-
OLDEST AND LAUGST MOUSE IN U S IRAK
p
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
HA
MERCHANDISE
ESDULJSHKD 3
ESDULJSHKD l « 3 4
CBruno &8on Inc.
351-955 FOURTH AVE - N.V.C
VICTOR
TALKING
MACHINES
B R U N O Mp,?/7C SECURITY
SEND FOR TRADE PRICE LIST OF
Gold Medal Strings
for
Violin, Viola,
'Cello and Base
for musical in»trument$
Gold-plated Steel and
Wound String*
Gibson Musical String Co.
MULLER & KAPLAN
154 East 85th St., N. Y.
APRIL 28, 1928
Henry Gerson Celebrates
Fortieth Year With Fischer
Veteran Musical Merchandise Man Tendered
Surprise Party in Celebration of Anniversary
On April 18 Henry Gerson celebrated his
fortieth anniversary with the firm of Carl
Fischer, Inc., New York, of which he is now
general manager, and it
was the occasion of a sur-
p r i s e party. When he
walked into his office he
found his desk banked with
flowers and the entire Carl
Fischer force there to greet
him.
Mr. G e r s o n was pre-
sented with a beautiful
wrist watch, and George
Haman, head of the wood-
Henry Gerson
wind department, and him-
self an employe of long standing, spoke as
follows:
"About forty years ago a young man started
with this concern who faithfully and diligently
worked himself up to a degree where this in-
dividual now holds the honored position of sec-
retary and director of one of the largest music
concerns in the United States.
"Mr. Gerson, you are the honored gentleman
whom we are to congratulate, and on behalf
of the boys and girls in your department, who
have labored with you for many years, we de-
sire to show our appreciation by giving yon
these flowers as an omen of Good Luck and
many more years of faithful service."
Tone Recognition Contest
in San Francisco
Sherman, Clay & Co. Draw Big Response in
Contest of This Type Held Over the Radio
SAN FRANCISCO, April 21.—E. J. Delano states
that Sherman, Clay & Co. have definitely com-
mitted themselves to a program of propaganda
to turn the mind of the people toward music.
One of the recent stunts put on by Mr.
Delano, who is band and orchestra instrument
29
The Music Trade Review
tary letters were sent in by those who did not
take the trouble to enter the contest, and there
is no doubt but that it turned the minds of
thousands toward the beauties of the wood
wind instrument family.
Listeners were invited to guess the names
of the instruments, write down the list in order
and write brief descriptions of each instrument.
The contest was limited to persons under
twenty-one years of age. Thousands of people
listened to these demonstrations and there were
hundreds of answers.
The first prize, a silver cup and $50 merchan-
dise order, was won by Dale Sandifer, 1148
Sutter street, Berkeley. Second prize of $25
merchandise order was won by Beatrice Davis,
2822 Eleventh avenue, Oakland. There was a
third prize of $10 merchandise order, won by
George Archambeault, 530 Thirteenth street,
Modesto. In addition there were five $5
prizes; ten $2 prizes, and ten $1 prizes. The
merchandise orders are the same as cash on
any article in Sherman, Clay & Co.'s chain of
stores.
Beltone Cabinet Meets
Wide Dealer Demand
Henry Perlberg Offering of Stringed Instru-
ment—String and Accessory Assortment Fine
—Select Salesmen
Harmonicas Used in
Combination With Strings
Supervisor of Music in Darby, Pa., Develops
Novel Use of Harmonica in School Orchestra
Work
L'JULADEI-PHIA, PA., April 23.—Emilic M. Kes-
sel, supervisor of music in the Darby, Pa., pub-
lic schools, has been doing interesting work in
the use of the harmonica band with the high
school orchestra in her city, and she reports
that the forty-five junior high school students
f-K- *
0
"^
\
V
.a.•• " •» J 3
*
-ail
. 1
Harmonica and String Orchestra
who play the harmonica give a very pleasing
effect of a large string section which is delight-
ing the audiences. In a letter to Albert M.
Hoxie, of the Philadelphia Boy Council, she
says:
"When I first came to Darby to supervise
the music work in the schools, I had no idea
of the possibilities' in the field of harmonica
work, and, I must confess, I was a little doubt-
ful as to the place of that instrument in public
school music.
"Now that I am fully acquainted with the
sweet singing tone of the harmonica, I am de-
cidedly enthusiastic over every phase of the
work, and I am making every effort to develop
the musical talent exhibited by so many chil-
dren through the tiny instrument.
"This year our school orchestra consisted of
twelve violins, one saxophone and drums. This
group with a piano did not make a particularly
well-balanced effect, a,nd I was at a loss for
suggestions as to its improvement until I re-
ceived the happy inspiration of adding the har-
monica group.
"The forty-five junior high school students
who play harmonicas, added to the group of
violinists, give the very pleasing effect of a
large string section, and I find that our audi-
ences so far are delighted with it."
Twenty-eight years of musical merchandise
experience is behind the Beltone miniature
music shop, according to the announcement of
Henry Perlberg, 890 Broadway, New York. Mr.
Perlberg is the successor to Perlberg & Halpin
and is one of the best known musical mer-
chandise wholesalers in the trade.
In the Beltone cabinet he is featuring a well-
made display case for musical instrument acces-
sories that can be used for easily handled sales
on the dealer's counter and dealers everywhere
are buying it because of the attractiveness of
the case from a sales standpoint and the value
of the merchandise offered with it.
It contains an assortment of violin, ukulele,
mandolin, guitar, tenor banjo and banjo strings,
picks and other accessories involving a wide
margin of profit to the dealer.
The cabinet is twenty inches high, twenty-one
and one-half inches wide, and fifteen and one-
half inches deep, made solidly of wood with a
The Harper Music Co., Ithaca, N. Y., has
rich mahogany finish, glass display cover for
the drawer and glass doors for the back com- been incorporated with a capital stock of $20,-
000 to conduct a retail music store in that city.
partment. It has seventy-two compartments.
Mandeville & Personius are incorporators.
Harper Co. Chartered
Sherman, Clay Tone-Test Orchestra
manager, was a tone-recognition contest over
KFRC. Twenty-one different instruments were
played before the microphone, five each eve-
ning. These instruments were used in duets,
trios, etc. At the fifth concert the entire twen-
ty-one instruments were reviewed and then
used in ensemble. The contest was considered
very successful; a great number of complimen-
OLDEST AND LAUGST MOUSE IN U S IRAK
p
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
HA
MERCHANDISE
ESDULJSHKD 3
ESDULJSHKD l « 3 4
CBruno &8on Inc.
351-955 FOURTH AVE - N.V.C
VICTOR
TALKING
MACHINES
B R U N O Mp,?/7C SECURITY
SEND FOR TRADE PRICE LIST OF
Gold Medal Strings
for
Violin, Viola,
'Cello and Base
for musical in»trument$
Gold-plated Steel and
Wound String*
Gibson Musical String Co.
MULLER & KAPLAN
154 East 85th St., N. Y.
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