Classic Mode

Music Trade Review

Issue: 1928 Vol. 86 N. 17

Page 29 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 28, 1928
Henry Gerson Celebrates
Fortieth Year With Fischer
Veteran Musical Merchandise Man Tendered
Surprise Party in Celebration of Anniversary
On April 18 Henry Gerson celebrated his
fortieth anniversary with the firm of Carl
Fischer, Inc., New York, of which he is now
general manager, and it
was the occasion of a sur-
p r i s e party. When he
walked into his office he
found his desk banked with
flowers and the entire Carl
Fischer force there to greet
him.
Mr. G e r s o n was pre-
sented with a beautiful
wrist watch, and George
Haman, head of the wood-
Henry Gerson
wind department, and him-
self an employe of long standing, spoke as
follows:
"About forty years ago a young man started
with this concern who faithfully and diligently
worked himself up to a degree where this in-
dividual now holds the honored position of sec-
retary and director of one of the largest music
concerns in the United States.
"Mr. Gerson, you are the honored gentleman
whom we are to congratulate, and on behalf
of the boys and girls in your department, who
have labored with you for many years, we de-
sire to show our appreciation by giving yon
these flowers as an omen of Good Luck and
many more years of faithful service."
Tone Recognition Contest
in San Francisco
Sherman, Clay & Co. Draw Big Response in
Contest of This Type Held Over the Radio
SAN FRANCISCO, April 21.—E. J. Delano states
that Sherman, Clay & Co. have definitely com-
mitted themselves to a program of propaganda
to turn the mind of the people toward music.
One of the recent stunts put on by Mr.
Delano, who is band and orchestra instrument
29
The Music Trade Review
tary letters were sent in by those who did not
take the trouble to enter the contest, and there
is no doubt but that it turned the minds of
thousands toward the beauties of the wood
wind instrument family.
Listeners were invited to guess the names
of the instruments, write down the list in order
and write brief descriptions of each instrument.
The contest was limited to persons under
twenty-one years of age. Thousands of people
listened to these demonstrations and there were
hundreds of answers.
The first prize, a silver cup and $50 merchan-
dise order, was won by Dale Sandifer, 1148
Sutter street, Berkeley. Second prize of $25
merchandise order was won by Beatrice Davis,
2822 Eleventh avenue, Oakland. There was a
third prize of $10 merchandise order, won by
George Archambeault, 530 Thirteenth street,
Modesto. In addition there were five $5
prizes; ten $2 prizes, and ten $1 prizes. The
merchandise orders are the same as cash on
any article in Sherman, Clay & Co.'s chain of
stores.
Beltone Cabinet Meets
Wide Dealer Demand
Henry Perlberg Offering of Stringed Instru-
ment—String and Accessory Assortment Fine
—Select Salesmen
Harmonicas Used in
Combination With Strings
Supervisor of Music in Darby, Pa., Develops
Novel Use of Harmonica in School Orchestra
Work
L'JULADEI-PHIA, PA., April 23.—Emilic M. Kes-
sel, supervisor of music in the Darby, Pa., pub-
lic schools, has been doing interesting work in
the use of the harmonica band with the high
school orchestra in her city, and she reports
that the forty-five junior high school students
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Harmonica and String Orchestra
who play the harmonica give a very pleasing
effect of a large string section which is delight-
ing the audiences. In a letter to Albert M.
Hoxie, of the Philadelphia Boy Council, she
says:
"When I first came to Darby to supervise
the music work in the schools, I had no idea
of the possibilities' in the field of harmonica
work, and, I must confess, I was a little doubt-
ful as to the place of that instrument in public
school music.
"Now that I am fully acquainted with the
sweet singing tone of the harmonica, I am de-
cidedly enthusiastic over every phase of the
work, and I am making every effort to develop
the musical talent exhibited by so many chil-
dren through the tiny instrument.
"This year our school orchestra consisted of
twelve violins, one saxophone and drums. This
group with a piano did not make a particularly
well-balanced effect, a,nd I was at a loss for
suggestions as to its improvement until I re-
ceived the happy inspiration of adding the har-
monica group.
"The forty-five junior high school students
who play harmonicas, added to the group of
violinists, give the very pleasing effect of a
large string section, and I find that our audi-
ences so far are delighted with it."
Twenty-eight years of musical merchandise
experience is behind the Beltone miniature
music shop, according to the announcement of
Henry Perlberg, 890 Broadway, New York. Mr.
Perlberg is the successor to Perlberg & Halpin
and is one of the best known musical mer-
chandise wholesalers in the trade.
In the Beltone cabinet he is featuring a well-
made display case for musical instrument acces-
sories that can be used for easily handled sales
on the dealer's counter and dealers everywhere
are buying it because of the attractiveness of
the case from a sales standpoint and the value
of the merchandise offered with it.
It contains an assortment of violin, ukulele,
mandolin, guitar, tenor banjo and banjo strings,
picks and other accessories involving a wide
margin of profit to the dealer.
The cabinet is twenty inches high, twenty-one
and one-half inches wide, and fifteen and one-
half inches deep, made solidly of wood with a
The Harper Music Co., Ithaca, N. Y., has
rich mahogany finish, glass display cover for
the drawer and glass doors for the back com- been incorporated with a capital stock of $20,-
000 to conduct a retail music store in that city.
partment. It has seventy-two compartments.
Mandeville & Personius are incorporators.
Harper Co. Chartered
Sherman, Clay Tone-Test Orchestra
manager, was a tone-recognition contest over
KFRC. Twenty-one different instruments were
played before the microphone, five each eve-
ning. These instruments were used in duets,
trios, etc. At the fifth concert the entire twen-
ty-one instruments were reviewed and then
used in ensemble. The contest was considered
very successful; a great number of complimen-
OLDEST AND LAUGST MOUSE IN U S IRAK
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WHOLESALE
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CATALOG ON
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MUSICAL
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MERCHANDISE
ESDULJSHKD 3
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CBruno &8on Inc.
351-955 FOURTH AVE - N.V.C
VICTOR
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SEND FOR TRADE PRICE LIST OF
Gold Medal Strings
for
Violin, Viola,
'Cello and Base
for musical in»trument$
Gold-plated Steel and
Wound String*
Gibson Musical String Co.
MULLER & KAPLAN
154 East 85th St., N. Y.

Page 30 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
30
The Music Trade Review
Wolf Cellophane Wrapper
Shown in DuPont Exhibit
New Wrapping of Standard Specialties Banjo
Heads Provides Ideal Package for Display of
Product
April 23.—One of the interesting
displays of the DuPont Products Exhibit held
in Atlantic City, N. J., last month, was the
showing of the Milton G. Wolf Quality Supreme
CHICAGO, 111.,
will be given in all large cities along the route.
The entire clarinet section of this excellent col-
legiate organization is equipped with The
Cundy-Bettoney Co. metal clarinets. Again
this company is continuing its practice of tying
up with all such traveling organizations
equipped with its products. The management
finds this an effective way of crystallizing en-
thusiasm for their instruments and consummat-
ing sales. Attractive literature is now being
prepared for Cundy-Bcttoney dealers and agents
along the route.
Ludwig Band Rhythm
Exhibit at Conference
Instruments and Method Shown Before Super-
visors During the Gathering at Chicago
CHICAGO, III., April 21.—One of the interesting
demonstrations in connection with the exhibit
banjo heads wrapped with the DuPont Cello- of musical instruments shown at the National
phane.
Music Supervisors Conference was the rhythm
The Cellophane wrapping offers many im- band demonstration held by Ludwig & Ludwig,
portant selling points in connection with this drum manufacturers.
new ready-stretched head, manufactured by the
The complete line of Ludwig rhythm band
Standard Musical Specialties Co., of this city. instruments were shown and Miss Lyravine
Cellophane combines the desirable visibility of Voteaw, director of public school music at the
the unwrapped item with complete and sanitary Bush Conservatory of Music, explained the
protection, and the quality is immediately dis- method of developing the rhythmic sense in
cerned without deterioration by dust, dirt or the child with actual demonstrations made by
handling. In fact the heads enclosed in this local school children. For the convenience of
protective wrapper offer a miniature showcase music supervisors and teachers Ludwig & Lud-
of their own, and make ideal display packages, wig also issue Ludwig course for rhythm band
receiving choice places on the dealer's counter. direction. The method is based on systems
The DuPont Products Exhibit, which fea- used in school organizations throughout Amer-
tured the Milton G. Wolf head in connection ica and includes the basic requirements of this
with the Cellophane wrapping, attracted wide work.
attention, and the photograph showing auto-
graphed pictures of prominent artists sent to
Mr. Wolf and shown in connection with the
exhibit, also brought forth a great deal of com-
ment.
Robert Simpson Opens
Department in Toronto
CHICAGO, III., April 21.—F. Brown, head of the
music department of the Robert Simpson Co.,
Ltd., Toronto, Canada, and C. R. Coleman, new-
ly appointed manager of the musical merchan-
dise section which has recently been added to
AKRON, O., April 21.—Rudick's, well-known
the piano, phonograph and radio departments,
Akron music merchandise house, during a visited Chicago manufacturers last week in ar-
three-day vaudeville engagement here recently ranging for representation of American lines.
of Nick Lucas, the crooning troubadour, maker
This well-known Canadian house, which is
of Brunswick records and using Gibson instru- tine of the largest department stores in Canada,
ments, presented him in a noon-day concert at in establishing a new musical merchandise de-
the store. The stunt attracted hundreds to the partment, will feature the Conn line of band
store, and got the concern some nice newspaper instruments, Ludwig & Ludwig drums, Gibson
publicity. Lucas in addition to the concert string instruments and other well-known makes
demonstrated Gibson-made musical instruments. (if instruments produced in this country, accord-
ing to Mr. Brown.
Nick Lucas Gives Concert
in Akron Music Store
Augustana College Band
on Long Concert Tour
The Augustana Colkge Band, Rock Island,
111., is about to start a concert tour through the
Eastern States and thence to Sweden. Concerts
0
OLIVER D1TSON CQ
BOSTON. MASS
Manufacturer*
Importers and Jobber* of
(CW3)
MUSICAL
MERCHANDISE
BACON
Attractive Specialties
Modern S e r v i c e
Sold by Representative
Muaic Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
DURRO
VIOLINS
BOWS
STRINGS
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
Conn Dealers Already Loud in Praise of Latest
Addition to the Line of That Manufacturer
ELKHART, IND., April 21.—The new Conn mezzo-
soprano saxophone in F is featured in the April
issue of "Conntact," the C. G. Conn, Ltd., dealer
house organ which made its appearance re-
cently. Another article describes the new
French horn, and there are letters from dealers
praising the new improved conservatory oboe.
Several photographs show methods dealers
art; using to make sales, including a motor
band wagon used by the Williams Music
House, Montgomery, Ala., billboards by the O.
K. Houck Piano Co., Little Rock, Ark., auto-
mobiles by the C. O. Clark Music Co., Rocky
Ford, Col., and the Hager Musical Instrument
Co., Grand Rapids, Mich.
Other new instruments described arc the new
symphony flute and a new model Flucgelhorn
Window displays are shown from the Thearlt
Music Co., San Diego, Cal., and the Conn Chi-
cago Co., and store interiors of the Selmer
Conn store, Newark, N. J., and the Conn
Peoria Co., Peoria, 111.
Featuring Bacon Banjo
Artist in St. Louis
ST. LOUIS, MO., April 24.—In an effort to stimu-
late the sales of Bacon banjos in St. Louis,
Thiebes Music Co. are featuring "Uke-A-Lee"
Keener, local banjoist and radio entertainer, in
a unique window display every Saturday after-
noon. Keener broadcasts all the latest popular
airs from the window of Thiebes, with the re-
sult that he has added materially to the volume
of banjo sales at Thiebes according to the state-
ment of the company.
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackaon Ave.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
New Brunswick, N. J.
AND
STEWART
The New Conn Mezzo
Saxophone Is Featured
National Musical String Co.
ESTABLISHED 1884
Played by Leading
Musicians and Orchestras
APRIL 28, 1928
NEW YORK
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Joseph Rogers, Jr., & Son
Farmingdale, N. J.

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