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APRIL 21, 1928
The Music Trade Review
C. Alfred Wagner With
Aeolian Co. Organization
Washington street to new and larger accommo-
dations in Genesee street, near Jefferson. To
prevent removing their stock the Goellner com-
pany is planning a public auction of its entire
present stock, including musical instruments
carried in its line. The auction is now under
way and will continue until the removal.
Announcement of Appointment as Vice-President with Well A Tribute to the
Staib-Abendschein Actions
Known Piano Firm Made This Week—Returns to Firm
Among the recent letters received by the
With Which He Fntered the Piano Industry in 1899
i
C
A1.FRED WAGNER, on Monday of this week, rejoined the Aeolian Co. with which
company he had his first experience in the trade, coming back to the organization in
* the capacity of vice-president. He has already entered actively into his new and im-
portant duties at the Aeolian Co. headquarters in New York.
It was in 1899 that Mr. Wagner first became identified with the industry as a member of
the retail sales department of the Aeolian Co. in New York. Upon leaving the company some
years afterwards he enjoyed other important
connections both in New York and Boston, be-
coming thoroughly acquainted with the various
problems of the business from the angle of the
retailer and the wholesaler, as well as the manu-
facturer. Since his recent resignation he was New Instrument Designed for Use in Amuse-
president of the American Piano Co., with
ment Resorts Embodies Automatic Phono-
graph and Other Interesting Features
Freed-Eisemann Radio
Shows Electric Orchestra
C. Alfred Wagner
/which he was also general manager for a num-
ber of years. Mr. Wagner has been profiting
by a well-earned vacation.
His wide acquaintance with the trade, its
personnel and its problems makes him a valu-
able adjunct to the executive staff of the
Aeolian Co. In commenting upon the move
Mr. Wagner said:
"It is indeed a pleasure for me to announce
I will again be active in the piano industry and
particularly that I will again be affiliated with
the Aeolian Co. It seems to me a long time
since 1899, the year of my first connection in the
piano industry in the retail sales department
of the Aeolian Co., located then at 18 West
Twenty-third street.
"In again joining the Aeolian Co. it is indeed
nice to renew my association with so many
who were with the company at the time of my
former connection. Although it is quite natural
that some changes would necessarily have to
take place due to the great progress the com-
pany has made, it is gratifying to find the dealer
structure substantially the same as at the time
of my former connection.
"Although continuing my activities in the
piano, industry voices, more than anything I
may say, the confidence I have in the future
of the industry, T am indeed happy to be af-
filiated with the Aeolian Co. as affording me an
opportunity to be active with this organization
whose position is outstanding internationally."
: J. N. Kenney has opened a new music store
in Huntington, W. Va., handling a genen-l
jnusic stock, with William Dennis manager.
Hefore a gathering of metropolitan dealers,
hotel and restaurant proprietors and members
of the press at the Brooklyn Chamber of Com-
merce, Friday, April 13, the Freed-Eiscnutnn
Radio Corp. announced its new Electric Orches-
tra, an automatic phonograph with auditorium
amplifier. The new machine is equipped with
a record-changing device, by tneans of vhirh it
will play all day long, taking up to twelve
records, either ten or twelve-inch type.
The announcement and demonstration fol-
lowed a luncheon tendered to the trade by the
corporation. The chairman of the meeting was
R. A. Speicher, advertising manager, who is in
charge of the introduction of the new instru-
ment. Mr. Speicher introduced J. D. 1< Freed,
president of the corporation, who gave an in-
teresting technical description of the instrument,
and Arthur A. Trostler, who outlined the sales
possibilities it offers to dealers.
"A new instrument that will revolutionize the
entertainment realm," was the way the . new
Freed-Eisemann product was described by
Mr. Speicher, who was so enthusiastic about
the instrument's possibilities that it was impos-
sible not to catch some of his spirit, and he
was plied with questions by dealers. He told
how his preliminary work during the past two
weeks had already secured orders and prospects
from restaurants, hotels, dance halls, billiard
parlors and similar resorts.
The instrument has a high-power amplifier
with dial control, which permits adjustment to
any desired volume, and a dynamic speaker. It
has a lower section for the storage of records.
Another feature is a switch by means of which
it is possible to stop and reject a record not
desired in favor of another.
Mr. Freed stated that it will be possible to
operate the instrument in connection with a
coin-in-the-slot device, which is an important
selling point for the restaurant trade. He
further stated that the phonograph could be
added and operated in conjunction with it.
The phonograph will list at $950 for alter-
nating current and $1,100 for direct current and
at $1,200 with the radio set.
Demonstration instruments will be on public
display at the Brooklyn Chamber of Commerce,
66 Court street, Brooklyn, the S. S. "lie d<:
France" and the Grand Central Palace, New-
York.
Auction Off Stock
Preparatory to Moving
BUFFALO, N. Y., April 16.—
move in the early Spring from their store in
Staib-Abendschein Co., New York, was one
from Charles Frederick Stein, Chicago piano
manufacturer, in which Mr. Stein says:
"In June, 1926, 1 sold one of my Style S
grands to the Chicago Federation of Labor for
use in broadcasting from their station WCFL.
This piano was placed on the Municipal Pier
in Chicago, one mile out in the lake.
"I am writing you this letter to let you know
how well your damp-proof action held up. In
the Winter they had heat in the studio; this
took some of the dampness out, but in the
Summertime it was so damp that many times
the water was dripping off the sides of the
case. Now the strings arc so rusty that we
believe we may have to take them off, but
there was not one sticky or tight joint in the
action.
"I have thought so much about this that I
wanted to write and till you about it. I am
more than -lad that the Staib-Abendschein Co.
is going to stay in business, so I may continue
lo use their actions."
Dickinson on Coast
SAN I'kAMism. April 14. II. C. Dickinson,
vice-president of the Baldwin Piano Co., has
been l u r e on a recreation trip, h a v i n g come
trom the South. Mr. Dickinson spent about a
week in this city and made a few calls on per-
sonal friends.
He also visited the Baldwin
piano house on Sutler street, where Morley I'.
T h o m p s o n , ('oast representative of the Baldwin,
makes his h e a d q u a r t e r s .
The Baldwin is adver-
tising some ol its visiting artists, especially
H e n r i Deering and some of the vocalists, users
of the Baldwin piano, w h o a p p e a r e d in solo
roles in the San F r a n c i s c o Music Festival in
the Civic Auditorium, April 10 to 13.
invited to Radio Show
The members of the Music Industries Cham-
ber of Commerce have received a cordial in-
vitation from the Radio Manufacturers' Asso-
ciation to attend the second annual Radio Trade
Show to be held at the Hotel Stevens, Chicago,
during the week of June 11, immediately fol-
lowing the national music industries convention
in New York.
Directors Hold Meeting
SAN FRANCISCO, April 14.—The first directors'
meeting of the new board of directors of the
Music Trades Association of Northern Califor-
nia was held last Tuesday. The president,
Shirley Walker, of Sherman, Clay & Co., pre-
sided. They talked over plans for the coming
vear.
Shepard Pond in Quaker City
Shepard Pond, of the Ivers & Pond Piano Co.,
Boston, and president of the New England Music
Trades Association, accompanied by Ralph H. Bay,
of his company, recently stopped off in Philadel-
phia to visit E. C. Ramsdell & Sons, Tvers & Pond
representatives in that city, while en route to the
South.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.