Music Trade Review

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The Music Trade Review
P. L, Deutsch, President of Sonora,
Outlines Progress of the New Company
New Firm, Besides Sonora Co., Includes Associated Firms of Acoustics Products Co.,
Bidhamson Co., and the Premier Laboratories
D R O G R E S S is being made daily by Sonora
and the Acoustics Products Co., according
to P. L. Deutsch, who took over the presidency
of these two important firms at their inaugura-
tion last fall. Mr. Deutsch is busy night and
day whipping into shape a vital new organiza-
tion and a new line of products that is ex-
pected to impress the trade.
One of the first facts in the new Sonora pro-
gram was the move last week to its attractive
new headquarters in its own building at 50
West Fifty-seventh street, New York, together
with the moving to New York of the head-
quarters of A. J. Kendrick, general sales man-
ager. In order that the readers of The Review
may have a basic understanding of the new
Sonora picture, Mr. Deutsch has outlined the
reorganized structure of the company.
P. L. Deutsch, for twenty years associated
with the Brunswick-Balke-Collender Co. and
one of the foremost figures in the phonograph
industry, last October with a group of financial
associates, organized the Acoustics Products
Co., Inc., which acquired the Sonora Phonograph
Co., Inc., the Bidhamson Co., and the Premier
Laboratories. Among Mr. Deutsch's associates
are Richard F. White and Arthur Sherwood, of
Hayden, Stone & Co.; Harris Hammond, An-
ihony J. Drexel Biddle, Jr., and Dr. Miller
Reese Hutchinson.
MARCH 31, 1928
The Bidhamson Co., the name a combination
of Biddle, Hammond and Hutchinson, is a patent-
owning corporation including among its stock-
holders such prominent and successful leaders
in American business as John Hays Hammond,
Ogden Mills, Louis Kaufman, James J. Burden,
E. F. Hutton, Harris Hammond and Anthony
J. Drexel Biddle, Jr. The Premier Laboratories
is a well-known research and scientific organi-
zation headed by Dr. Miller Reese Hutchinsbn,
for ten years chief engineer ^of Thomas E. Edi-
son, Inc. Premier Laboratories" controls valu-
able patents embracing radical and vital de-
Percy L. Deutsch
Reproducing Grand (Welte*M.ignon Licensee)
POOLE popularity and successes are built on quality, fair prices,
and loyalty to our established dealers.
Our policies are constructive and up-building for dealer and manu-
facturer alike.
We invite inquiries for POOLE representation.
Poole Piano Company
Cambridge A
BOSTON, MASS.
velopments in the radio, electric phonograph,
recording and loud speaker arts that are of
outstanding importance.
Mr. Deutsch is president of both companies
and Harris Hammond is chairman of the board
of the Acoustics Products Co.
One of Mr. Deutsch's first important appoint-
ments was that of A. J. Kendrick as general
sales manager. Mr. Kendrick was for many
years general sales manager of the music divi-
sion of the Brunswick Co. He is not only one
of the most popular members of the industry,
but is recognized as a leading authority on
phonograph and radio merchandising.
Another important appointment which came
with Sonora's announcement of a record divi-
sion for the first time in its history places
Walter G. Haenschen as head of the record-
ing laboratories which are now being built in
the new Sonora building. Mr. Haenschen is
another old-timer in the industry and is recog-
nized as one of the leaders in the development
of the recording art.
The manufacturing and marketing programs
for Sonora are not in shape for announcement
at the present time, but Mr. Deutsch states that
the Saginaw factories are busy getting Sonora
products in production. Announcement of the
new records will depend upon the progress
made in the construction of the new labora-
tories, which will have a twenty foot ceiling,
which requires the breaking through of an en-
tire floor. This work is in charge of the firm of
architects which built the studios of the Na-
tional Broadcasting Co.
Sales offices have been opened in Chicago and
San Francisco in addition to the New York
offices.
The financial structure of the Acoustics Pro-
ducts Co., Inc., comprises 40,000 shares of 8
per cent accumulated preferred stock with a
par value of $100 per share, and 825,000 shares
of common stock with no par value. Twenty
thousand shares of preferred stock have been
issued, 10,000 in exchange for the outstanding
Sonora preferred stock and 10,000 shares for
new capital. The balance of this issue will be
treasury stock to be sold as the business re-
quires.