Music Trade Review

Issue: 1928 Vol. 86 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
P. L, Deutsch, President of Sonora,
Outlines Progress of the New Company
New Firm, Besides Sonora Co., Includes Associated Firms of Acoustics Products Co.,
Bidhamson Co., and the Premier Laboratories
D R O G R E S S is being made daily by Sonora
and the Acoustics Products Co., according
to P. L. Deutsch, who took over the presidency
of these two important firms at their inaugura-
tion last fall. Mr. Deutsch is busy night and
day whipping into shape a vital new organiza-
tion and a new line of products that is ex-
pected to impress the trade.
One of the first facts in the new Sonora pro-
gram was the move last week to its attractive
new headquarters in its own building at 50
West Fifty-seventh street, New York, together
with the moving to New York of the head-
quarters of A. J. Kendrick, general sales man-
ager. In order that the readers of The Review
may have a basic understanding of the new
Sonora picture, Mr. Deutsch has outlined the
reorganized structure of the company.
P. L. Deutsch, for twenty years associated
with the Brunswick-Balke-Collender Co. and
one of the foremost figures in the phonograph
industry, last October with a group of financial
associates, organized the Acoustics Products
Co., Inc., which acquired the Sonora Phonograph
Co., Inc., the Bidhamson Co., and the Premier
Laboratories. Among Mr. Deutsch's associates
are Richard F. White and Arthur Sherwood, of
Hayden, Stone & Co.; Harris Hammond, An-
ihony J. Drexel Biddle, Jr., and Dr. Miller
Reese Hutchinson.
MARCH 31, 1928
The Bidhamson Co., the name a combination
of Biddle, Hammond and Hutchinson, is a patent-
owning corporation including among its stock-
holders such prominent and successful leaders
in American business as John Hays Hammond,
Ogden Mills, Louis Kaufman, James J. Burden,
E. F. Hutton, Harris Hammond and Anthony
J. Drexel Biddle, Jr. The Premier Laboratories
is a well-known research and scientific organi-
zation headed by Dr. Miller Reese Hutchinsbn,
for ten years chief engineer ^of Thomas E. Edi-
son, Inc. Premier Laboratories" controls valu-
able patents embracing radical and vital de-
Percy L. Deutsch
Reproducing Grand (Welte*M.ignon Licensee)
POOLE popularity and successes are built on quality, fair prices,
and loyalty to our established dealers.
Our policies are constructive and up-building for dealer and manu-
facturer alike.
We invite inquiries for POOLE representation.
Poole Piano Company
Cambridge A
BOSTON, MASS.
velopments in the radio, electric phonograph,
recording and loud speaker arts that are of
outstanding importance.
Mr. Deutsch is president of both companies
and Harris Hammond is chairman of the board
of the Acoustics Products Co.
One of Mr. Deutsch's first important appoint-
ments was that of A. J. Kendrick as general
sales manager. Mr. Kendrick was for many
years general sales manager of the music divi-
sion of the Brunswick Co. He is not only one
of the most popular members of the industry,
but is recognized as a leading authority on
phonograph and radio merchandising.
Another important appointment which came
with Sonora's announcement of a record divi-
sion for the first time in its history places
Walter G. Haenschen as head of the record-
ing laboratories which are now being built in
the new Sonora building. Mr. Haenschen is
another old-timer in the industry and is recog-
nized as one of the leaders in the development
of the recording art.
The manufacturing and marketing programs
for Sonora are not in shape for announcement
at the present time, but Mr. Deutsch states that
the Saginaw factories are busy getting Sonora
products in production. Announcement of the
new records will depend upon the progress
made in the construction of the new labora-
tories, which will have a twenty foot ceiling,
which requires the breaking through of an en-
tire floor. This work is in charge of the firm of
architects which built the studios of the Na-
tional Broadcasting Co.
Sales offices have been opened in Chicago and
San Francisco in addition to the New York
offices.
The financial structure of the Acoustics Pro-
ducts Co., Inc., comprises 40,000 shares of 8
per cent accumulated preferred stock with a
par value of $100 per share, and 825,000 shares
of common stock with no par value. Twenty
thousand shares of preferred stock have been
issued, 10,000 in exchange for the outstanding
Sonora preferred stock and 10,000 shares for
new capital. The balance of this issue will be
treasury stock to be sold as the business re-
quires.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 31, 1928
The Music Trade Review
Allen Los Angeles Store
Controlled by Platt Co.
passes all my anxiously awaited expectations.
I am filled with truly unbiased admiration."
Among the most popular of Mr. Gieseking's
Welte-Mignon (Licensee) recordings are the
following: "The Silver Cascade," and "Kolibri"
(from
"The Magic Book"); "Kamennoi-
Store in That Gity Will Be Conducted Under Wiley B. Allen
Co. Name With Organization Headed by E. P. Tucker—
Will Handle Mason & Hamlin Piano and Ampico
AN FRANCISCO, CAL., March 22.—Frank Anrys, for many years vice-president and gen-
eral manager of the Wiley B. Allen Co., made a statement to-day which shows that the
name of that long-established and highly respected music house will not vanish entirely
from the roll call of California music dealers, though it will henceforth be in other hands. Mr.
Anrys' statement runs:
"So far as the public is concerned, there has been no change in the Southern California
branches of the Wiley B. Allen Co. The fact
of the matter is, however, that the Platt Music t e e n t o eighteen years of age. Certain composi-
Co. is taking over our lease, goods and organiza- t i o n s h a v e been specified as the test pieces for
tion, and will carry on the business of the Los t a c n division. Preliminary tests will take place
Angeles store under the old firm name of the i n t h e Auditorium Committee Rooms, at the
Civic Auditorium, beginning early in April. It
Wiley B. Allen Co. E. P. Tucker, who has been
our manager in southern California for a number is announced that valuable prizes will reward
of years, will remain as president of the organiza- the fortunate contestants in each class.
Increased Activities For Leon M. Lang
tion, and John Monning will be vice-president.
The Vallejo branch of Sherman, Clay & Co.,
With the exception of a change of ownership,
everything will go on as heretofore. The same and the Napa Valley have been added to the
Walter Gieseking
piano lines will still be carried, and the Mason territory for which Leon M. Lang acts as man-
& Hamlin piano will continue to be the leader." ager for the big music house. Mr. Lang is al- Ostrow" Portrait in F Sharp; "La Cathedrale
Mr. Anrys' statement of change of ownership ready manager of the Oakland, Fruitvale, and Engloutie," of Claude Debussy; "La Danse de
applied to the Los Angeles branch of the Wiley other east bay branches of the company. Mr. Puck," Minstrels; "At the Cradle" and "French
13. Allen Co. The San Diego branch is carry- Lang stated to-day that the Vallejo store will Serenade."
ing on as usual, and there is no news at pres- be reconstructed and beautified and R. W. New-
house will be resident manager.
ent regarding that store.
Piano Playing Contest For Music Week
San Francisco's eighth annual Music Week
is in the hands of a citizen's committee, headed
by the chairman of the auditorium committee
Capitol College of Music, Columbus, O., to
ior the Board of Supervisors. Supervisor
Present Scholarships as Prizes to Best Stu-
Haydn, who had much to do with originating Welte-Mignon (Licensee) Artist Repeats Tri-
dents in Columbus Citizen Classes
the city's interest in Music Week, has been
umphs With American Concert-Going Pub-
drafted to act again as chairman. Chester W.
lic
COLUMBUS, O., March 26.—One feature of the
Rosekrans, executive director of the San Fran-
commencement exercises in the Melody Way
cisco Civic Association, will be in active charge
Walter Gieseking, celebrated European con- course of piano instruction to be held at Mem-
of the programs and of the Music Week piano- cert pianist, whose initial appearance in America orial Hall, Columbus, O., on the night of April
playing contest. To-day the chairmen of the two years ago created a sensation in musical 25, will be the awarding of scholarships. Three
various Music Week committees and the citi- circles, gave his final New York concert for students will be honored with scholarships,
zens aiding them, held their first meeting. this season recently at Carnegie Hall, which offered by the Capitol College of Music, 1076
Among those present were Shirley Walker and was filled to capacity. As in every other ap- Neil avenue. These scholarships will permit
E. J. Delano of Sherman, Clay & Co., and pearance of Mr. Gieseking in New York, he was the honor pupils to continue the study of the
George Q. Chase, of Kohler & Chase.
warmly acclaimed by the large audience, and piano in which they have been started by the
E. J. Delano, chairman of the band contest the reviews of the metropolitan music critics Columbus Citizen.
committee of Music Week, gave an encouraging overflowed with praise for his masterful and
The honor students will be chosen for the
account of the interest which the public schools expressive style of playing. This season Walter j-cholarship awards by a board of judges soon
of Northern California are showing in the com- Gieseking again visited the studios of the De to be announced. In announcing the award,
Luxe Reproducing Roll Co., New York, to Professor Grant Connel, president of the Capi-
petition for bands which will be a feature of
make additional recordings for the Welte- tol College of Music, said: "I trust that every
Music Week activities.
Music Week will be celebrated here May 6-13, Mignon (Licensee) • library, for which he one of the pupils in the Melody Way course
will continue his study and practice. The stu-
inclusive. Enrollments for the piano playing records exclusively.
His contributions to this library represent dents have been given an excellent start in
contest which will be an important feature will
be closed at midnight of this week. All chil- one of the high spots of the Welte-Mignon music and further study will bring further de-
dren residing in the city, from six to eighteen (Licensee) catalog, because of the faithful re- light and appreciation of music. A large num-
years of age, have had the chance of enrolling production of his brilliant playing. Mr. Giesek- ber of the pupils should develop into fine artists
in the contest. The classifications of the chil- ing, on first hearing his recordings, remarked: if they continue their studies. In awarding the
dren will be by age, the primary group from "The reproduction of my piano playing on the scholarships the judges will attempt to select
students who show most aptitude and the great-
six. to ten, the secondary group from ten to Welte-Mignon (Licensee) is by far the most
fourteen, and the high school group from four- complete and truest I have yet heard, and sur- est desire to perfect themselves."
S
Walter Gieseking Scores
on American Tour
7.
To Award Scholarships
to Melody Way Students
NEWARK N. J .
ESTABLISHED 1662
—^
ONE OF AMERiCA'SaFINE PIANOS
"z-
UPRIGHTS
GRANDS
THE LAUTER-HUMANA
"EEl

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