Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
In Two Sections—Section Two
MUSICAL MERCHANDISE
Section of the
MUSIC TRADE REVIEW
AUGUST 13, 1927
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Ethics of the Game!
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/T LMOST one hundred years of contact with thousands of
(L>^Z manufacturers has given the "Bruno" organization that
element of wisdom which actual experience only can develop.
In conscientiously marketing, advancing and promoting the
products of the makers, "Bruno" likewise has served the best
interests of a great host of retail music dealers throughout the
world. And so through this development, the trade slogan
"Bruno Means Security" was evolved.
In its merchandising operations, Bruno assumes an obliga-
tion on behalf of the manufacturer, that is, to do a selling job
of high merit — bordering the perfect, so to speak.
Occupying a strategic and yet neutral position, "Bruno"
faithfully and efficiently conforms to the selling ideals of both
the independent retail merchant and the manufacturer. All of
this is reflected in the close co-operation of the complete unit —
retailer, wholesaler, manufacturer.
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Think it over I
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C. BRUNO & SON, Inc.
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Victor Distributors
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351*353 Fourth Ave.
New York
1834—Over Ninety Years of Dependable Service to the Music Trade—1927
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