Music Trade Review

Issue: 1927 Vol. 85 N. 7-SECTION-2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
In Two Sections—Section Two
MUSICAL MERCHANDISE
Section of the
MUSIC TRADE REVIEW
AUGUST 13, 1927
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Ethics of the Game!
irt
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/T LMOST one hundred years of contact with thousands of
(L>^Z manufacturers has given the "Bruno" organization that
element of wisdom which actual experience only can develop.
In conscientiously marketing, advancing and promoting the
products of the makers, "Bruno" likewise has served the best
interests of a great host of retail music dealers throughout the
world. And so through this development, the trade slogan
"Bruno Means Security" was evolved.
In its merchandising operations, Bruno assumes an obliga-
tion on behalf of the manufacturer, that is, to do a selling job
of high merit — bordering the perfect, so to speak.
Occupying a strategic and yet neutral position, "Bruno"
faithfully and efficiently conforms to the selling ideals of both
the independent retail merchant and the manufacturer. All of
this is reflected in the close co-operation of the complete unit —
retailer, wholesaler, manufacturer.
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Think it over I
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C. BRUNO & SON, Inc.
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Victor Distributors
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351*353 Fourth Ave.
New York
1834—Over Ninety Years of Dependable Service to the Music Trade—1927
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School Band and Contest Number
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section of The Music Trade Review
Big Free Helps
Your Hohner
for the
to "Pep Up"
Harmonica Business
Fall
Light
On!
1 • Electric Flasher Window Sign
This beautifully colored, electri-
cally illuminated, convenient-
sized Flasher window sign (14x17
inches) will give your windows
the light, color and movement
that are the eye catchers and
sales stimulation of modern re-
tailing.
Just set it up in the window, plug
in on a light socket — and watch
it swell your HOHNER Harmon-
ica Sales!
How to Qet This Flasher _ _ FREE
Order No . 800 Special Assortment of
Harmonicas:
You
Assortment
Receive
of Styles
7 pcs.
No. 34B "Old Standby"
8 "
" 1896 "Marine Band"
2 "
" 605 "Echo"
2 "
" 254 "Sportsman"
2 "
" 3CND "World Renown*
2 "
" 152 "Marine Band
Tremolo"
2 "
" 105 "Auto Valve"
2 "
" 3101 "Harmonette"
1 "
" 453 "Goliath"
1 "
" 146 "Marine Band
Tremolo"
1 "
" 608 "Echo"
1 "
" 46^4 "Up-to-Date"
1 "
" 260 "Chromonica"
1.00
1.00
1.00
1.50
2.00
2.00
2.00
1.50
1.50
2.00
2.00
2.75
1.50
2.00
2.00
2.75
32 pcs.
$2 7.45
HOHNER
To Retail
-at
.50
3.50
.50
4.00
.60
1.20
.75
1.50
.75
1.50
YOU INVEST for these harmonicas
AND the
flasher
$1 9 . 5 0
YOU GAIN Over 40% Cash Profit
PLUS a valuable attention
getter for your window
$7.95
Advertising in 48 National Magazines
During the entire summer, Hohner advertising in the great national magazines has been
planting the harmonica idea in 21,000,000 homes throughout the country. With Fall comes
the harvest! Make sure that you reap your share —and as much more than your share as you
can get by putting a good stock of HOHNER Harmonicas where everybody can see them.
Free Instruction Books for You to Distribute
Every Hohner advertisement tells the reader to go to you, Mr. Dealer, for a free instruction
book on "How to Play the Harmonica." Make sure you have a supply. Order from us direct
TODAY.
M. HOHNER, Inc., Dept. 65,114 E, 16th St., New York
Canadian Address: HOUGH & KOHLER, 468 King Street, W., Toronto
HOHNER
Harmonicas

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