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JUST BEFORE GOING TO PRESS
Theodore E, Steinway Is Elected
the New President of Steinway & Sons
Mr. Steinway is married to Miss Ruth
Gardner Davis, daughter of Mr. and Mrs. How-
land Davis, of New York, and they have five
children, four sons and one daughter. Theo-
dore D. Steinway, the oldest, is thirteen years;
Henry Ziegler Is Elected Vice-President of Firm, and Frederick Reidemeister Is Sec- Henry Ziegler Steinway is twelve; John H.
Steinway is ten; Frederick Steinway is five, and
retary and Treasurer—Grandson of the Founder of the House
Elizabeth Steinway is two years of age. The
latter was born on June 15, 1925, the day the
tion in 1900. He was educated at St. Paul's
T a meeting of the board of directors of
Steinway & Sons executive organization moved
Steinway & Sons, New York, on Monday, School, Garden City, L. I., and left the insti-
to the new Steinway Hall, 109 West Fifty-
July 25, Theodore E. Steinway was elected tution at the age of seventeen to work as an seventh street.
apprentice
to
Henry
Ziegler
in
the
Steinway
president of the company to succeed the late
Frederick T. Steinway, who died last week. plant in Astoria. For five years he worked at
the bench, accord-
ing to the traditions
of all the Steinway
heirs, in order to
First Announcement Appeared in New York
acquaint h i ni s e l f
World of July 24—To Last Twelve Weeks
with all brandies
of piano construc-
Plans have finally been completed for the
tion. He even put
in several seasons promotion of the Melody Way Plan for piano
in the tuning de- instruction in New York by the piano mer-
A
partnient, following chants of the metropolitan district in co-opera-
1
.
which he advanced tion with the New York Evening World. Ap-
to a factory execu- proximately the requisite amount of advertising
tive position, which support has been secured and the first pub-
licity for the plan appeared in a full-page an-
he held until 1919.
At that time, with nouncement of the Sunday World of July 24.
tlie death of Charles The announcement described the Melody Way
H. Steinway, who of learning to play the piano as devised by W.
had been president Otto Miessner, of Milwaukee, and the offer of
of the house, he the New York music dealers to provide Melody
was transferred to Way club rooms throughout the city as well as
the executive offices the piano playing contest to be held in the Fall
of Steinway & Sons, for Melody Way students was outlined in de-
then at 107-109 East tail. The announcement carried a coupon for
Fourteenth
street, membership applications, addressed to the Eve-
and was made sec- ning World Melody Way Club, 63 Park Row.
retary of the com- The schedule provides for twelve full pages
pany, which office in the Evening World, each devoted to a single
he has been holding lesson, over a period of twelve weeks. The
lessons will be printed in the paper on Satur-
since that time.
day evenings, commencing July 30, and each
Throughout h i s
Monday afternoon the weekly lesson of the pre-
connection with the
ceding Saturday will be broadcast over Station
company Mr. Stein-
WRNY for the twelve weeks' period.
way has worked in
close
association
with Henry Ziegler
in the scientific de-
velopment of the
On his recent return from Europe, Henry B.
Steinway
product. Tremaine, president of the Aeolian Co., New
He thus brings into York, brought with him the coveted honor of
his work as presi- the Republic of France, the cross of an officer
Theodore E. Steinway
Theodore E. Steinway was a first cousin to dent of the company an unusually sound sci- of the Legion of Honor. Mr. Tremaine spent
entific knowledge of piano construction. He is about three months abroad on a combined busi-
the late president and both were grandsons of
Henry Engelhard Steinway, founder of the a man of high intelligence and possesses the ness and pleasure trip. Several years ago, in
house of Steinway. Before his election, Theo- same marked enthusiasm for music and rever- recognition of his illustrious service for the
dore Steinway had been serving the company ence for the ideals and traditions of Steinway advancement of music, he was made a Cheva-
ior a period of years as secretary, which posi- & Sons that have characterized all of the lier of the Legion of Honor. Mr. Tremaine
tion has been assumed by Frederick Reide- descendants of the founder. In addition, Mr. has a remarkable record among men in Ameri-
meister, who will fill the office of both secre- Steinway has distinguished himself as a can industry for receiving high international
honors, the recent decoration being the sixth
tary and treasurer. At the same meeting Henry philatelist and is the owner of one of the
Ziegler was elected vice-president and director, finest collections of postage stamps in the personally bestowed on him. His earlier
Theodore E. Steinway was born October 6, United States. He was for a time president honors include those of Chevalier of the Order
of Leopold, and Chevalier of the Crown of Italy.
1883, and joined the Steinway & Sons organiza- of the Collectors' Club.
A
New York Melody
Way Plan Begins
H. B. Tremaine Decorated
fggis
STARR PIANOS
STARR PHONOGRAPHS
GENNETT RECORDS
Represent the HiqhestoAttainment in Musical
(Worth
%STARR PIANO COMPANY
Established 1872
Richmond. Indiana