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10
The Music Trade Review
Organists Holding Annual
Convention in St. Louis
Prominent Organists From All Parts of Coun-
try in Attendance—Seeking School Board
Support for Piano-Playing Contest
JULY 30, 1927
C. E. A. Clark to Travel
for Wurlitzer Interests
Junis Hart Piano House, Inc., New Orleans,
and for the last five years southern representa-
tive of the United States Music Co., with his
headquarters in this c.ty, has taken over the
management of the piano department of the Will Cover Several States in the Middle West
Music Shop at 218 East Main street, this city.
—Wurlitzer Executives Visit the Trade From
Coast to Coast
Cleveland Better Business
Bureau Now Names Names
ST. LOUIS, MO., July 26.—With business pro-
Claude E. A. Clark will in future represent
ceeding at a normal pace, interest of the local
the Rudolph Wurlitzer Mfg. Co., of North
music trades is centered upon the twentieth
Tonawanda, N. Y., and the Wurlitzer Grand
annual convention of the National Association Mentions Specific Concerns in Its Drive
Piano Co., of DeKalb, 111., in the States of
of Organists, which is being held in the city
Against Questionable Advertising and Sales Illinois, Iowa, Indiana and part of Missouri.
this week.
Charles Howe, who formerly covered this ter-
Methods of Local Piano Houses
Many distinguished organists from all parts
ritory, is ill at the present time and upon his
of the country, .as well as other countries, are
The Cleveland Better Business Bureau, Inc., recovery will take up important work in the
in the city for the convention, which is the which for some time past has been giving executive department. Roy C. Burgess will
first to be held in the Middle West. Many considerable attention to the questionable ad- continue to represent the Wurlitzer factories
of these artists are to give recitals during the vertising and sales methods in connection with in the Southeastern territory.
week and the local trades are watching for piano retailing, has taken occasion to call pub-
Cyril Farny, vice-president of the Wurlitzer
any developments, particularly the influence lic attention to a number of instances wherein Grand Piano Co., is due back in DeKalb after
the convention might have in stimulating in- misleading statements were published by piano a four weeks' tour of the West as far as the
terest in music.
dealers. The Bureau has taken the very im- Pacific Coast. He reports conditions in that
Meanwhile plans for the conduct of the portant step of making public the names of
section of the country as being very satis-
piano-playing contest are being held in abey-
factory.
the concerns that have been investigated and
ance pending the results of a recent conference found wanting, and recently issued a special
Gordon Laughead, sales manager of the
between a committee of the various dealers of
bulletin regarding one concern, together with Wurlitzer Grand Piano Co., is at present in the
the city and of the School Board, in which an the frank announcement that since Bureau East visiting dealers with J. C. Henderson,
attempt to enlist the support of the public shoppers have brought to light questionable Eastern representative.
schools of the city in the contest was made. sales methods a new manager had taken charge
M. R. Williams, Southwestern traveler for
The plan has been taken under advisement by and promised reforms. This attitude of the the Wurlitzer interests, is expected to leave the
the School Board officials, who promised to Cleveland Bureau in mentioning every concern Mayo Bros. Hospital next week and resume
give an answer within the near future.
by name is to be strongly commended, for it his work of calling on the dealers.
In an effort to inculcate greater enthusiasm serves to check the evil complained of without
in salesmen, and incidentally to stimulate sales, bringing unjust punishment to concerns that
the Aeolian Co. is conducting a salesmanship are operating legitimately.
contest among the various piano salesmen
handling its lines. The contest has been
designated the "Aeolian Round the World Air
Many Inquiries Received in Dallas From Deal-
Race" and has resulted in keen rivalry among
ers in Other Cities Who Contemplate Adopt-
ihe salesmen, besides stimulating their usual
ing That Method for Arousing Interest
Summer sales of pianos.
Miessner Institute Issues Special Magazine to
In the field of radio interest has turned to
DALLAS, TEX., July 23.—Following the very suc-
Tell How That Plan Is Being Put Over by
a gigantic boat ride, which the St. Louis Radio
cessful
introduction of group instruction in this
Music Trade and Newspapers
Trades Association is giving on the evening
city recently, where some four hundred chil-
of August 12 for all the tradesmen, the families,
The Miessner Institute of Music, Milwaukee, dren took advantage of the opportunity for
employes and friends. The steamer "J- S."
securing free instruction, inquiries have come
has just issued in magazine form the story of
has been chartered for the evening and special
what has been accomplished and is being done from Austin, San Francisco, Fort Worth,
committees have been appointed to arrange
in various parts of the country for the pro- Waco, Greenville, Waxahachie, Hillsboro and
details of the trip.
motion of group piano instruction through the other towns and cities regarding the plan, how
According to Arthur Brandt, chairman of
it is operated and the results that have been
medium of the Miessner Melody Way Plan.
the committee, this will be the season's treat
achieved. The indications are that dealers are
At the present time twenty-four newspapers
and the radio men will be given free refresh-
much interested in group instruction, but hesi-
in as many prominent cities of the country are
ments and review of the best broadcasting
tate about committing themselves to the carry-
co-operating with the dealers in the presenta-
talent offered from St. Louis stations during
ing on of campaigns in their local communities.
tion of the Melody Way Plan to their readers,
the past year. Other novelties also are being
It is understood, however, that several of the
and the illustration of the manner in which
arranged for the evening by the arrangements
cities will shortly make definite arrangements
these newspapers are featuring this simplified
committee, which is composed of Loren M.
to that end.
means of learning to play piano should prove
Wood, Roy Haege and Julian Sampson.
of interest to all members of the trade who
see in group instruction a medium for increas-
ing public interest in the piano.
WATERLOO, IA., July 23.—Davidson's Music Store
LEXINGTON, KY., July 25.—James P. Simmons,
Consult the Universal Want Directory of now has the local agency for Conn band in-
for over twenty-five years president of the The Review.
struments, made by C G. Conn, Ltd., Elkhart.
Texas Dealers Interested
in Group Instruction Plan
Gives Complete Story of
the Melody Way Progress
Takes the Conn Line
J. P. Simmons in Lexington
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