Music Trade Review
Issue: 1927 Vol. 85 N. 4 - Page 24
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
New Shefte Piano Course, Published by
Forster Music Publisher, a Big Success
Dealers Handling New Popular Music Instruction Course for the Piano Report Rapid
Sales—Two Window Displays Which Brought Results
LJSIC dealers throughout the country who
are featuring the Shefte Rapid Course in
Popular Music and Syncopation for the Piano,
published by the Forster Music Publisher, Inc.,
218 South Wabash avenue, Chicago, are finding
that the books are selling immediately upon
piano. Lyon & Healy sold $250 worth of the
books in one week as a result of the window
display.
The Forster Music Publisher has launched
an extensive advertising campaign to educate
the public and the musical profession that the
Songs that Sell
RUSSIAN LULLABY
WHAT DOES IT MATTER?
ME AND MY SHADOW
BLUE SKIES
IS IT POSSIBLE?
WHAT DO WE DO ON A DEW
DEW DEWY DAY?
SWEET YVETTE
HAVANA
MISS ANNABELLE LEE
IT'S A MILLION TO ONE YOU'RE
IN LOVE
Gamble Hinged §
Music Co.
1
Display of
f
Shefte Books
L
ARE YOU LONESOME TONIGHT?
SOMEBODY AND ME
PRETTY LITTLE BOM BOM
FROM BOMBAY
WHERE THE WILD, WILD
FLOWERS GROW
ROSY CHEEKS
SWEET MARIE
LOVE AND KISSES
C'EST VOUS
YANKEE ROSE
MY SUNDAY GIRL
PUT YOUR ARMS WHERE THEY
BELONG
|
MY IDEA OF HEAVEN
THAT'S MY HAP, HAP HAPPI-
NESS
Lyon & Healy
|
Display of
|
Shefte Music
1
Course Books.
BOOKS THAT SELL
NEW UNIVERSAL DANCE FOLIO
No. 13
IRVING BERLIN SAXOPHONE
No. 1
PAUL ASH NOVELTY PIANO
FOLIO
AL JOLSON SONG HIT FOLIO
display, bringing increased profits and building
piano sales.
Some of the largest stores in the country
are featuring the Shefte course in attractive
window displays, as shown by two well-known
Chicago houses, Lyon & Healy and the Gamble
Hinged Music Co. Both show the complete
set of nine volumes of the Shefte course with
the special display stand that is supplied by the
Forster Music Publisher.
The Shefte Rapid Course in Popular Music
includes books for beginners as well as for
advanced pupils and musicians, each compiled
with the idea of giving the public a sound and
easily mastered short course in playing popular
music upon the piano. Volume 1 is for begin-
ners, Volume 2 for those who have had some
instruction and Volume 3 for advanced pupils
or pianists. The supplementary books are
"Scales and Arpeggios," "Keyboard Harmony,"
"Jazz Bass," "Jazz Breaks," "Hot Breaks" and
"Blue Breaks."
Hundreds of people were attracted to the
windows shown herewith and into the stores
to make further inquiry about this new and
rapid method of learning how to play the
Shefte course offers a short cut to piano play-
ing and enables the pianist to master the course
within a few months, doing away with all the
unnecessary, tiresome,, monotonous exercises
and years of practice.
The company has also launched a sales cam-
paign to the dealer and representatives will
carry a personal message to the music dealers
throughout the country, explaining that this
course has been developed to meet the modern
demand for short methods, because with the
change in times methods of playing the piano
have to change accordingly. In addition to a
special display stand, the company is also sup-
plying the dealer with window strips, catalogs
and literature for mailing pu poses.
One large house in a city of a million popula-
tion made arrangements with a local music
school to give three free lessons with each
order of five books. Dealers in the Chicago
territory and others who have featured the
Shefte books are enthusiastic over the results.
Leading musicians and musical instructors
have endorsed this popular method for its thor-
oughness and scientific accuracy, and its general
value.
24
PETERSON'S UKULELE METHOD
WORLD'S FAVORITE SONGS
TIDDLE DE UKES
STRUMIT WITH CRUMIT
(Comic Ukulele Song Book)
IRVING BERLIN I,,
1607 Broadway New York City
File Copyright List
ROCHESTER, N. Y., July 18.—Gene Buck, presi-
dent of the American Society of Composers,
Authors and Publishers, and Leo Feist, Inc.,
have filed an equity suit against Frank Kolb,
proprietor of the Sheik's Tent, carbaret in
Chili avenue here, charging he violated the
copyright law in playing "In a Little Spanish
Town" without permission and without paying.
Damages and an injunction are asked as relief
by the complainants on the grounds of a viola-
tion of copyright.
IN THE WORLD OF MUSIC PUBLISHING
New Shefte Piano Course, Published by
Forster Music Publisher, a Big Success
Dealers Handling New Popular Music Instruction Course for the Piano Report Rapid
Sales—Two Window Displays Which Brought Results
LJSIC dealers throughout the country who
are featuring the Shefte Rapid Course in
Popular Music and Syncopation for the Piano,
published by the Forster Music Publisher, Inc.,
218 South Wabash avenue, Chicago, are finding
that the books are selling immediately upon
piano. Lyon & Healy sold $250 worth of the
books in one week as a result of the window
display.
The Forster Music Publisher has launched
an extensive advertising campaign to educate
the public and the musical profession that the
Songs that Sell
RUSSIAN LULLABY
WHAT DOES IT MATTER?
ME AND MY SHADOW
BLUE SKIES
IS IT POSSIBLE?
WHAT DO WE DO ON A DEW
DEW DEWY DAY?
SWEET YVETTE
HAVANA
MISS ANNABELLE LEE
IT'S A MILLION TO ONE YOU'RE
IN LOVE
Gamble Hinged §
Music Co.
1
Display of
f
Shefte Books
L
ARE YOU LONESOME TONIGHT?
SOMEBODY AND ME
PRETTY LITTLE BOM BOM
FROM BOMBAY
WHERE THE WILD, WILD
FLOWERS GROW
ROSY CHEEKS
SWEET MARIE
LOVE AND KISSES
C'EST VOUS
YANKEE ROSE
MY SUNDAY GIRL
PUT YOUR ARMS WHERE THEY
BELONG
|
MY IDEA OF HEAVEN
THAT'S MY HAP, HAP HAPPI-
NESS
Lyon & Healy
|
Display of
|
Shefte Music
1
Course Books.
BOOKS THAT SELL
NEW UNIVERSAL DANCE FOLIO
No. 13
IRVING BERLIN SAXOPHONE
No. 1
PAUL ASH NOVELTY PIANO
FOLIO
AL JOLSON SONG HIT FOLIO
display, bringing increased profits and building
piano sales.
Some of the largest stores in the country
are featuring the Shefte course in attractive
window displays, as shown by two well-known
Chicago houses, Lyon & Healy and the Gamble
Hinged Music Co. Both show the complete
set of nine volumes of the Shefte course with
the special display stand that is supplied by the
Forster Music Publisher.
The Shefte Rapid Course in Popular Music
includes books for beginners as well as for
advanced pupils and musicians, each compiled
with the idea of giving the public a sound and
easily mastered short course in playing popular
music upon the piano. Volume 1 is for begin-
ners, Volume 2 for those who have had some
instruction and Volume 3 for advanced pupils
or pianists. The supplementary books are
"Scales and Arpeggios," "Keyboard Harmony,"
"Jazz Bass," "Jazz Breaks," "Hot Breaks" and
"Blue Breaks."
Hundreds of people were attracted to the
windows shown herewith and into the stores
to make further inquiry about this new and
rapid method of learning how to play the
Shefte course offers a short cut to piano play-
ing and enables the pianist to master the course
within a few months, doing away with all the
unnecessary, tiresome,, monotonous exercises
and years of practice.
The company has also launched a sales cam-
paign to the dealer and representatives will
carry a personal message to the music dealers
throughout the country, explaining that this
course has been developed to meet the modern
demand for short methods, because with the
change in times methods of playing the piano
have to change accordingly. In addition to a
special display stand, the company is also sup-
plying the dealer with window strips, catalogs
and literature for mailing pu poses.
One large house in a city of a million popula-
tion made arrangements with a local music
school to give three free lessons with each
order of five books. Dealers in the Chicago
territory and others who have featured the
Shefte books are enthusiastic over the results.
Leading musicians and musical instructors
have endorsed this popular method for its thor-
oughness and scientific accuracy, and its general
value.
24
PETERSON'S UKULELE METHOD
WORLD'S FAVORITE SONGS
TIDDLE DE UKES
STRUMIT WITH CRUMIT
(Comic Ukulele Song Book)
IRVING BERLIN I,,
1607 Broadway New York City
File Copyright List
ROCHESTER, N. Y., July 18.—Gene Buck, presi-
dent of the American Society of Composers,
Authors and Publishers, and Leo Feist, Inc.,
have filed an equity suit against Frank Kolb,
proprietor of the Sheik's Tent, carbaret in
Chili avenue here, charging he violated the
copyright law in playing "In a Little Spanish
Town" without permission and without paying.
Damages and an injunction are asked as relief
by the complainants on the grounds of a viola-
tion of copyright.
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