Music Trade Review
Issue: 1927 Vol. 85 N. 3 - Page 9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 16, 1927
The Music Trade Review
F. A. North Co. Features Lester in
Attractive June Bride Window Display
its Sixtieth street store, and maintains a whole-
sale sheet music department at 1017 Sansom
street, in charge of Aleck Grass.
Presentation of Instrument as Logical Wedding Gift Attracts Wide Attention Through
Proper Display in Show Window
Special Baldwin Grand
for Queen City Club
TT is more or less a common practice for
•^ piano dealers to tie up their June window
displays in some way with the June bride, but
Instrument in Sheraton Style Designed by
Frederick S. Gest Part of Equipment of
Noted Cincinnati Club
ability not only in their conception but in their
arrangement.
Not only did the window display attract
The equipment of the elaborate new Queen
City Club at Fourth street and Broadway, Cin-
cinnati, includes a specially designed Baldwin
grand piano in Sheraton style, with the case
inlaid in marquetry. The design is the work of
Frederick S. Gest. The Queen City Club is
one of the most prominent in Cincinnati and
ranks high with the better clubs throughout
the country, including in its membership such
men as Julius Fleischmann and John Dee
Wareham. The Baldwin piano found a promi-
nent place in the clubroom.
Carl E. Summers Recovering
JACKSON, ()., July 9.—Carl E. Summers, of
Summers & Son, well-known music house of
this city, is able to be about on crutches and
is recovering slowly from injuries received
some weeks ago when his automobile left the
road between this city and Portsmouth. Mr.
Summers' daughter, Ann, who with a friend
was riding in the car, was so badly injured that
she died a few days later.
Consult the Universal Want Directory of
The Review.
June Featuring of Lester by F. A. North Co.
seldom has so effective an arrangement been much attention from passersby but the com-
made as was the case recently in Philadelphia, pany received many commendatory messages
where for the entire month of June the F. A. both by mail and telephone, many of the in-
North Co. showed a Lester grand piano with a quirers asking for information as to the cost of
figure of a bride seated at the keyboard and in the instrument and other details. The win-
surroundings that displayed great artistic dow display was a selling success.
Philadelphia Piano Merchants Report
Noticeable Improvement During June
Meeting of Local Dealers Reports Remarkable Progress of Melody Way Campaign—C.
J. Heppe & Son to Give Special Program at Willow Grove
PHILADELPHIA, PA., July 12.—In casting
*• up accounts for June local piano dealers re-
port that the trade has shown a very notice-
able improvement over the corresponding
month last year, a fact attributed to the efforts
being made to promote a wider interest in the
piano, particularly the progress with the
Melody Way Plan which is now being featured
by a majority of representative retailers.
At a meeting of the Philadelphia Piano Deal-
ers' Association held last Friday at the Poor
Richard Club at which Aleck Munchweiler,
buyer of the music department of Lit Bros.,
presided in the absence of President Rams-
dell, the dealers discussed the progress of the
Melody Way Plan from various angles, and the
majority of them reported sales already made
as a result of the classes. It is believed that
the campaign will be particularly productive of
business during the Fall and the dealers are
preparing for it.
C. J. Heppe & Son have arranged for a spe-
cial program at Willow Grove Park on July
14 in connection with the installation of an
Auditorium Orthophonic Victrola in the band
shell of the Park for giving daily concerts.
Several thousand invitations have been sent
out and Heppe has arranged for the appear-
ance of a number of prominent record artists.
At the headquarters of N. Stetson & Co.,
1111 Chestnut street, is now being shown the
new Steinway grand Style M, in ebonized case.
Among the dealers who have ordered the new
grand through Stetson & Co. is George
Schaeffer, of the Sigler Piano Co., Inc., Har-
risburg. Stetson & Co. are conducting a very
successful Melody Way class in their store and
report the sale of several instruments as a
result.
A W. W. Kimball baby grand has been in-
stalled in the grill room of the recently opened
Brigantine Hotel, at Brigantine Beach, where
it has been used regularly in connection with
the dance program by Vincent Carr and his
orchestra. The Carr Orchestra played last
season at the Benjamin Franklin Hotel, Phila-
delphia, and will return to that hostelry in the
Fall.
Eugene M. Goldman, 928 Spruce street, has
added the Gulbransen piano and Registering
piano to the instruments handled in his store.
M. Grass & Son, 27 South Sixtieth street,
have added the Hallet & Davis pianos to their
stock, supplementing the Weaver line. In
addition to pianos, the company carries brass
and stringed instruments and sheet music in
KEYS
ACTIONS
PLAYERS
for
Grand Pianos
This is the time to
investigate, prepara-
tory to the busy
period sure to come.
Write us NOW.
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.
JULY 16, 1927
The Music Trade Review
F. A. North Co. Features Lester in
Attractive June Bride Window Display
its Sixtieth street store, and maintains a whole-
sale sheet music department at 1017 Sansom
street, in charge of Aleck Grass.
Presentation of Instrument as Logical Wedding Gift Attracts Wide Attention Through
Proper Display in Show Window
Special Baldwin Grand
for Queen City Club
TT is more or less a common practice for
•^ piano dealers to tie up their June window
displays in some way with the June bride, but
Instrument in Sheraton Style Designed by
Frederick S. Gest Part of Equipment of
Noted Cincinnati Club
ability not only in their conception but in their
arrangement.
Not only did the window display attract
The equipment of the elaborate new Queen
City Club at Fourth street and Broadway, Cin-
cinnati, includes a specially designed Baldwin
grand piano in Sheraton style, with the case
inlaid in marquetry. The design is the work of
Frederick S. Gest. The Queen City Club is
one of the most prominent in Cincinnati and
ranks high with the better clubs throughout
the country, including in its membership such
men as Julius Fleischmann and John Dee
Wareham. The Baldwin piano found a promi-
nent place in the clubroom.
Carl E. Summers Recovering
JACKSON, ()., July 9.—Carl E. Summers, of
Summers & Son, well-known music house of
this city, is able to be about on crutches and
is recovering slowly from injuries received
some weeks ago when his automobile left the
road between this city and Portsmouth. Mr.
Summers' daughter, Ann, who with a friend
was riding in the car, was so badly injured that
she died a few days later.
Consult the Universal Want Directory of
The Review.
June Featuring of Lester by F. A. North Co.
seldom has so effective an arrangement been much attention from passersby but the com-
made as was the case recently in Philadelphia, pany received many commendatory messages
where for the entire month of June the F. A. both by mail and telephone, many of the in-
North Co. showed a Lester grand piano with a quirers asking for information as to the cost of
figure of a bride seated at the keyboard and in the instrument and other details. The win-
surroundings that displayed great artistic dow display was a selling success.
Philadelphia Piano Merchants Report
Noticeable Improvement During June
Meeting of Local Dealers Reports Remarkable Progress of Melody Way Campaign—C.
J. Heppe & Son to Give Special Program at Willow Grove
PHILADELPHIA, PA., July 12.—In casting
*• up accounts for June local piano dealers re-
port that the trade has shown a very notice-
able improvement over the corresponding
month last year, a fact attributed to the efforts
being made to promote a wider interest in the
piano, particularly the progress with the
Melody Way Plan which is now being featured
by a majority of representative retailers.
At a meeting of the Philadelphia Piano Deal-
ers' Association held last Friday at the Poor
Richard Club at which Aleck Munchweiler,
buyer of the music department of Lit Bros.,
presided in the absence of President Rams-
dell, the dealers discussed the progress of the
Melody Way Plan from various angles, and the
majority of them reported sales already made
as a result of the classes. It is believed that
the campaign will be particularly productive of
business during the Fall and the dealers are
preparing for it.
C. J. Heppe & Son have arranged for a spe-
cial program at Willow Grove Park on July
14 in connection with the installation of an
Auditorium Orthophonic Victrola in the band
shell of the Park for giving daily concerts.
Several thousand invitations have been sent
out and Heppe has arranged for the appear-
ance of a number of prominent record artists.
At the headquarters of N. Stetson & Co.,
1111 Chestnut street, is now being shown the
new Steinway grand Style M, in ebonized case.
Among the dealers who have ordered the new
grand through Stetson & Co. is George
Schaeffer, of the Sigler Piano Co., Inc., Har-
risburg. Stetson & Co. are conducting a very
successful Melody Way class in their store and
report the sale of several instruments as a
result.
A W. W. Kimball baby grand has been in-
stalled in the grill room of the recently opened
Brigantine Hotel, at Brigantine Beach, where
it has been used regularly in connection with
the dance program by Vincent Carr and his
orchestra. The Carr Orchestra played last
season at the Benjamin Franklin Hotel, Phila-
delphia, and will return to that hostelry in the
Fall.
Eugene M. Goldman, 928 Spruce street, has
added the Gulbransen piano and Registering
piano to the instruments handled in his store.
M. Grass & Son, 27 South Sixtieth street,
have added the Hallet & Davis pianos to their
stock, supplementing the Weaver line. In
addition to pianos, the company carries brass
and stringed instruments and sheet music in
KEYS
ACTIONS
PLAYERS
for
Grand Pianos
This is the time to
investigate, prepara-
tory to the busy
period sure to come.
Write us NOW.
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.
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