Music Trade Review

Issue: 1927 Vol. 85 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 16, 1927
The Music Trade Review
F. A. North Co. Features Lester in
Attractive June Bride Window Display
its Sixtieth street store, and maintains a whole-
sale sheet music department at 1017 Sansom
street, in charge of Aleck Grass.
Presentation of Instrument as Logical Wedding Gift Attracts Wide Attention Through
Proper Display in Show Window
Special Baldwin Grand
for Queen City Club
TT is more or less a common practice for
•^ piano dealers to tie up their June window
displays in some way with the June bride, but
Instrument in Sheraton Style Designed by
Frederick S. Gest Part of Equipment of
Noted Cincinnati Club
ability not only in their conception but in their
arrangement.
Not only did the window display attract
The equipment of the elaborate new Queen
City Club at Fourth street and Broadway, Cin-
cinnati, includes a specially designed Baldwin
grand piano in Sheraton style, with the case
inlaid in marquetry. The design is the work of
Frederick S. Gest. The Queen City Club is
one of the most prominent in Cincinnati and
ranks high with the better clubs throughout
the country, including in its membership such
men as Julius Fleischmann and John Dee
Wareham. The Baldwin piano found a promi-
nent place in the clubroom.
Carl E. Summers Recovering
JACKSON, ()., July 9.—Carl E. Summers, of
Summers & Son, well-known music house of
this city, is able to be about on crutches and
is recovering slowly from injuries received
some weeks ago when his automobile left the
road between this city and Portsmouth. Mr.
Summers' daughter, Ann, who with a friend
was riding in the car, was so badly injured that
she died a few days later.
Consult the Universal Want Directory of
The Review.
June Featuring of Lester by F. A. North Co.
seldom has so effective an arrangement been much attention from passersby but the com-
made as was the case recently in Philadelphia, pany received many commendatory messages
where for the entire month of June the F. A. both by mail and telephone, many of the in-
North Co. showed a Lester grand piano with a quirers asking for information as to the cost of
figure of a bride seated at the keyboard and in the instrument and other details. The win-
surroundings that displayed great artistic dow display was a selling success.
Philadelphia Piano Merchants Report
Noticeable Improvement During June
Meeting of Local Dealers Reports Remarkable Progress of Melody Way Campaign—C.
J. Heppe & Son to Give Special Program at Willow Grove
PHILADELPHIA, PA., July 12.—In casting
*• up accounts for June local piano dealers re-
port that the trade has shown a very notice-
able improvement over the corresponding
month last year, a fact attributed to the efforts
being made to promote a wider interest in the
piano, particularly the progress with the
Melody Way Plan which is now being featured
by a majority of representative retailers.
At a meeting of the Philadelphia Piano Deal-
ers' Association held last Friday at the Poor
Richard Club at which Aleck Munchweiler,
buyer of the music department of Lit Bros.,
presided in the absence of President Rams-
dell, the dealers discussed the progress of the
Melody Way Plan from various angles, and the
majority of them reported sales already made
as a result of the classes. It is believed that
the campaign will be particularly productive of
business during the Fall and the dealers are
preparing for it.
C. J. Heppe & Son have arranged for a spe-
cial program at Willow Grove Park on July
14 in connection with the installation of an
Auditorium Orthophonic Victrola in the band
shell of the Park for giving daily concerts.
Several thousand invitations have been sent
out and Heppe has arranged for the appear-
ance of a number of prominent record artists.
At the headquarters of N. Stetson & Co.,
1111 Chestnut street, is now being shown the
new Steinway grand Style M, in ebonized case.
Among the dealers who have ordered the new
grand through Stetson & Co. is George
Schaeffer, of the Sigler Piano Co., Inc., Har-
risburg. Stetson & Co. are conducting a very
successful Melody Way class in their store and
report the sale of several instruments as a
result.
A W. W. Kimball baby grand has been in-
stalled in the grill room of the recently opened
Brigantine Hotel, at Brigantine Beach, where
it has been used regularly in connection with
the dance program by Vincent Carr and his
orchestra. The Carr Orchestra played last
season at the Benjamin Franklin Hotel, Phila-
delphia, and will return to that hostelry in the
Fall.
Eugene M. Goldman, 928 Spruce street, has
added the Gulbransen piano and Registering
piano to the instruments handled in his store.
M. Grass & Son, 27 South Sixtieth street,
have added the Hallet & Davis pianos to their
stock, supplementing the Weaver line. In
addition to pianos, the company carries brass
and stringed instruments and sheet music in
KEYS
ACTIONS
PLAYERS
for
Grand Pianos
This is the time to
investigate, prepara-
tory to the busy
period sure to come.
Write us NOW.
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
10
JULY 16, 1927
Howell Piano Co., Seattle, Wash., to
Act as Bush & Lane Exclusive Agent
of the American Piano Co. The name under
which the store goes is "The Knabe Studios."
The store was remodeled to suit Mr.
Huemann's needs.
H. M. Huemann Opens New Piano Store in This City—University Music Co. to Move
—Mr. and Mrs. W. C. Rice With Sherman, Clay & Co.
Daynes Family Proves
Dangerous to Trout
C EATTLE, WASH., July 6.—Seattle's new-
^-* est ballroom was opened recently, and has
already proven one of the most popular gather-
ing places that the city has. This is the
Trianon, located on Third avenue about eight
blocks north of the center of the retail district.
The head of the new company is John Savage,
of the Butler Hotel, and the official orchestra
is Herb Wiedoeft and his Brunswick Recording
Orchestra, who use Conn instruments exclu-
sively.
The Seattle Radio and Music Trades Asso-
ciation has selected this new hall as the scene
of their first annual Radio Ball, to which it
is expected several hundred couples will come.
It has been heavily advertised by huge window
posters throughout the city and has been an-
nounced both by local radio stations and every
night for the past three weeks at the ballroom
itself.
O. H. Spindler in Charge of Sherman, Clay
Store
• O. H. Spindler, who was put in charge of
the Seattle Sherman, Clay store, is making fine
records in his position. He stepped into this
in the early Spring, but the news did not get
O. H. Spindler
around for several weeks, so modest is he and
so opposed to publicity. He deserves the pro-
motion, as ever since the days years ago when
he entered the Tacoma, Wash., store as a
salesman he has been making a record of
dependability and ability. Mr. Robinson, who
was formerly manager of the store, has taken
over the entire Northwestern field as district
manager.
Ned Douglas to Move
In July the University Music Co., with Ned
Douglas as proprietor, will move into its splen-
did new quarters in the College Center Build-
ing, on Fourteenth avenue, N. E. and East
Forty-seventh street, which is rapidly nearing
completion. This is a two-story building and
is having all the latest improvements added to
it in construction and finish. It is designed
along the modified Spanish and Gothic lines.
Mr. Douglas will occupy the corner of the
building, with two fronts for extensive window
trims and displays.
There are to be nine
phonograph display and record rooms, a com-
plete and up-to-date radio department, piano
rooms, with a special large studio for the
display of grands. There will also be a large
repair shop and used piano room. The Uni-
versity Music Store has been in existence for
seven years and now occupies a leading place
in the thriving, university business district.
Mr. and Mrs. W. C. Rice With Sherman, Clay
& Co.
W. C. Rice, formerly of the Rice-Watters
Music Co., in Seattle, is now in the wholesale
department of Sherman, Clay & Co., and Mrs.
Rice has joined the phonograph department in
the retail store.
Sheet Music Department Gets New Manager
The sheet music department of Sherman,
Clay & Co., in Tacoma, Wash., is now under
the management of Ronald Carpenter, who has
been employed for some time in this depart-
ment in the Seattle store. He replaces Al.
Hulton, who has been moved to Portland as
manager, in his turn replacing the manager
there. Mr. Carpenter's place has been taken
here by Don Picard, formerly in the office.
Howell Co. Takes Over Bush & Lane Stock
Recent announcement was made of the fact
that the Howell Piano Co., located in the old
Bush & Lane store, on Third avenue, in Seat-
lie, would act as exclusive agents for the Bush
& Lane pianos. The Magnola, the recent new
Bush & Lane product, is being manufactured
in Seattle at 1300 East Forty-fifth street.
New -Music Store in Seattle
H. M. Huemann, formerly in the music busi-
ness in Wallace, Idaho, recently entered the
music field in Seattle, opening a piano store
in the Fisher-Gottstein Building, 1519 Fifth
avenue. He is putting in both pianos and
phonographs, featuring the Knabe piano, acting
as general agent in Seattle for the products
Col. Joseph J. Daynes and His Four Sons
Make a Haul of Fish That Attracts Much At-
tention in Salt Lake City
SALT LAKE
CITY,
UTAH,
July 8.—The
Col. Daynes and His Catch
oral manager of the Daynes-Becbe Music Co.,
standing by a large catch of trout frozen in
ice and on exhibition in his store. The fish
were caught in Utah this week by Colonel
Daynes and his sons, Bryon, Donald, Sharp and
Wilford, the first-named three boys being asso-
ciated with the store. The Daynes family have
become noted for their fishing exploits. The
catch totaled 42 fish, 33 of which were on dis-
play.
New Pearson Go. Manager
A. E. Smith has succeeded B. E. Shirley as
manager of the Pearson Piano Co. store, 7 East
Ninth street, Anderson, Ind., and the latter
has joined the Shirley Bros.
Consult the Universal Want Directory of
The Review.
The prisoner with "the ball and chain" upon his ankle has only a limited
sphere of activity. The piano dealer who cannot lift a piano on the back
of his Ford runabout and run it out to the prospect's home for demonstration
is likewise limited. The prisoner has got to serve his time, but the piano
dealer can get a Bowen loader.
Increase the power of your organization. Write for details today.
BOWEN PIANO LOADER CO.
local
papers carried a photograph this week show-
ing Col. Joseph J. Daynes, president and gen-
Winston-Salem, N. C.

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