Music Trade Review

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The Music Trade Review
JULY 16, 1927
Columbia and Kolster Announce New
Electric Pick-ups and Combinations
Columbia-Kolster Electric Viva-Tonal and Columbia Kolster Radio Combination to Be
Ready for Distribution Within a Few Months, Company States
while making possible the increase or decrease
of volume at will. The instrument is equipped
latest and most important development
T HE
in the phonograph-radic? field is the formal
announcement of the association of the Colum-
bia Phonograph Co., New York, maker of the
Viva-Tonal Columbia phonograph, and the
Federal Brandes, Inc., Newark, N. J., manu-
facturer of the Kolster radio receiver, in the
production of a new reproducing instrument,
or combination of instruments, for the repro-
duction of phonograph records and radio
I
H. C. Cox
I
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programs, in a price range that is expected to
prove most attractive.
The initial announcement refers to two types
of instruments, which will be rushed through
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I i
Dr. F. A. Kolster
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the factory and be in the hands of dealers
within a few months. The first is the Colum-
bia-Kolster Electric Viva-Tonal, which em-
bodies wh$t is described as an improved and
distinctly effective type of electric pickup for
records, preserving all the tonal shadings
The outstanding personalities behind the new
Columbia-Kolster line are Louis Sterling,
chairman of the board of the Columbia Phono-
graph Co. and managing director of the
Columbia Graphophone Co., Ltd., of London;
H. C. Cox, president of the Columbia Phono-
graph Co.; Rudolph Spreckels, banker and
capitalist of San Francisco, chairman of the
board of directors of Federal Brandes, Inc.,
and the Federal Telegraph Co. of California;
Lieutenant-Commander Ellery W. Stone, U. S.
Naval Reserve, president of both above-named
companies and a recognized authority on radio;
D. S. Spector, general manager, merchandising
division of Kolster Radio, and Dr. Frederick
j
Ellery W. Stone
f
Louis Sterling
A. Kolster, chief research engineer of the Fed-
with an amplifier and a power cone speaker eral Telegraph Co., a radio scientist of inter-
and embodies a number of new features.
The second instrument is the Columbia-
Kolster radio combination, which combines the
electric pickup features already alluded to, with
an improved radio receiving set. A feature
of the radio receiver is its simplicity of opera-
tion and the excellent tonal effects made pos-
sible through improved amplifiers and the
regular power cone speaker.
A contract for a term of years involving
Federal Brandes, Inc., Brandes, Ltd., Canadian
Brandes, Ltd., and the Federal Telegraph Co.,
places at the disposal of the Columbia Co.,
in conjunction with its own world-wide or-
ganization, unusually extensive research and
production facilities for the development and
marketing of new products. The instruments
just announced, in fact, represent the results
of some two years of careful study and experi-
ment by the allied interests to produce an
effective combination of Columbia tonal quality
Rudolph Spreckels
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as exemplified in the latest products, and the = =
simplicity and accuracy, or, in this case, selec- national reputation, who has been engaged in
radio research work since 1902.
tivity of the Kolster radio receivers.
Philippines Show Interest
in Music Advancement Work
co-operation of the School Board in the plan,
and specifically asked to be permitted to utilize
the classrooms of the public schools for the
conduct of the various classes in piano playing.
National Bureau for Advancement of Music Re-
Members of St. Louis Trade Working to In- The request was taken under advisement.
ceives Inquiry for Copies of Booklet on
Decision to request the School Board's sup-
terest School Authorities in Group Piano
School Orchestra Organization
port for the contest was reached at a confer-
Instruction: Campaign
ence of local music dealers held at Scruggs'
Interesting evidence of the manner in which
last Thursday to obtain united support for the
ST. LOUIS, MO., July 12.—In an effort to make
the Melody Way piano-playing campaign, project. The meeting, which was preceded by the activities of the National Bureau for the
which is scheduled to be conducted in St. a luncheon, was attended by representatives of Advancement of Music are becoming known in
Louis this year, one of the largest events of virtually all the larger music dealers in the the far corners of the world is found in the
recent receipt of a letter from Dr. M. A. Val-
its kind ever held, the local music trades are city.
Mr. Brown briefly outlined plans for the dellon in the Philippine Islands requesting
endeavoring to obtain the support of the St.
contest to the dealers, after which the meeting that copies of the publication, "School Orches-
Louis School Board in the project.
A special committee of the music trades, was turned over to general discussion. After tras—How They May Be Developed," be sent
composed of H. A. Brown, manager of the more than two hours' deliberation it was to a list of ten people active in the music
piano department of Scruggs-Vandervoort & finally voted to request the co-operation of affairs of the Islands. He stated that he be-
lieved the book would be very useful in en-
Barney department store; Walter Chrisler, the School Board in the plan.
Discussion of plans for the holding of the couraging the organization of school- bands in
president of the Aeolian Co. of Missouri, and
Walter Simon, president of Dixon-Lane Music piano-playing contest was the feature of the the Archipelago.
Co., of St. Louis, met a special committee of week's activity in the music trades, which for
Consult the Universal Want Directory of
the School Board July 11 and outlined plans the past week has been in the grip of a tem-
for the conduct of the contest here this year. porary lull, occasioned by the extraordinary The Review. In it advertisements are inserted
free of charge for men who desire positions.
The music trades committee requested the warm weather.
Seek School Board Support
for Melody Way Campaign