Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JULY 16, 1927
PURCHASE A LIFETIME
OF PIANO SATISFACTION!
Ask your dealer to show you a piano,
player or reproducing piano equipped
with the Wessell, Nickel & Gross action
—the highest-priced piano action in the
world. That's all you need do to make
certain of quality and reliability. For
you will find this famous tone-produc-
ing mechanism only in .instruments of
established reputation.
Since 1874 the Wessell, Nickel & Gross
octagonal trade-mark (shown above)
has been recognized by the entire
music industry as the symbol of the
world's finest piano action. To select
an instrument in which this famous
action has been installed is to rest as-
sured that you are purchasing a life-
time of piano satisfaction.
The advertisement you have just read ap-
pears in a group of National Magazines for
the month of August, 1927, reaching 2,450,-
000 better class homes, or a total of 12,250,-
000 readers. Wessell, Nickel & Gross Na-
tional Advertising is creating piano and
player sales for merchants everywhere. Be
sure you have Wessell, Nickel & Gross-
equipped instruments to show music lovers
responding to this strong publicity.
WESSELL, NICKEL & GROSS
Established 1874
NEW YORK CITY