Music Trade Review
Issue: 1927 Vol. 85 N. 22 - Page 9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
NOVEMBER 26, 1927
we will find the Christmas business to come up
to that of last year, but that will not affect a
gain in volume for the period because people
are buying but not particularly for gift pur-
poses."
On the eve of the formal opening of the Mil-
Recent Survey by Publication Indicates Large Potential Market in That City for
waukee early Christmas shopping campaign
Pianos—Dealers Generally Report Piano Demand Is Very Good
sponsored by retail merchants, including a large
number of prominent music houses, local banks
1LWAUKKK, November 21.—Local music from all indications we are going to show a announced that Christmas shoppers will have
merchants look for good results from a very good gain over the business of the Christ- savings club checks which will amount to about
piano promotion plan in the form of a "Music mas period last year. The agitation for early $1,700,000. More than 25,000 depositors have
Information Bureau'' which has been launched Christmas shopping in Milwaukee causes a good been placing money in Christmas Savings clubs
by the Milwaukee Sentinel. According to a re- amount of thinking to be done on the subject in banks all over the city and while past ex-
cent survey made by this paper there are many of Christmas buying, and it enables people to perience has shown that about 22 per cent of
persons who would like to buy a piano, but who, plan ahead and arrange their budgets with the this is not spent, bankers state that placing this
for some reason, feel that it would not be wise result that the merchant gets more business." large cash sum into the retail trade channels of
Edward Herzog, sales manager for the Ed- the city each year makes a great difference in
to purchase one. These reasons include the fact
that many persons feel that the cost of a piano mund Gram, Inc., piano house, states that Stein- economic conditions and greatly relieves the
is beyond their reach; others that they could way business continues to hold to the fore and credit system of a load it would otherwise have
not learn to play and others that they have not has been satisfactory through the entire Fall to carry suddenly.
room in their homes to put a piano. A move- season and that much action is expected for
Frank A. Corrin, sales manager for the Elec-
ment is being launched with the purpose of Christmas business.
tric Co., was the principal speaker at the meet-
Phonograph business continues to be out- ing of the Wisconsin Radio Trades Association
"Looking to the renaissance of the piano" and
the music information bureau has been estab- standing and the higher-priced units are sell- following a dinner at the Elks' Club on Wednes-
ing particularly well, it is stated. Record day. He discussed the availability of alter-
lished with this purpose.
An upward movement in the music trade in albums and phonographs are expected to be nating current for downtown radio dealers
Milwaukee is being noted by some of the lead- very big sellers during the entire Christmas Plans are also going forward for the two-day
ing music houses and according to reports from buying season.
convention of the Federated Radio Trades
At the J. B. Bradford Piano Co. store, Hugh Association at Milwaukee, February 14 and 15.
the individual merchants, the piano business is
M. Holmes, vice-president and sales manager, Walter C. Kluge is convention chairman of the
showing up particularly well.
"Piano business is really good," declared Eric stated that grand business has been very good Wisconsin Radio Trades Association conven-
S. Hafsoos, of Flanner-Hafsoos Music House, and that many inquiries are being received as a tion.
Inc., "with the action mostly on grands. There result of the Aeolian Co. broadcast. Victor and
is real encouragement in the amount of piano Brunswick are holding up well in sales and the
business which we have been doing, and I an- combinations are active.
"Straight grand business is good," said Her-
ticipate still more activity with the culmina-
W. T. Brinkerhoff, general manager of Lud-
tion of the piano promotion work now under bert J. Konen, of the Noll Piano Co., repre-
way by the Wisconsin Association of Music sentative of the Bush & Lane in Milwaukee. wig & Co., New York, announced this week the
"The reproducing business has been fair but the appointment of Charles Stanley as superintend-
Merchants.
"We are selling some uprights and also some upright player and straight upright have been ent of the Ludwig plant. Mr. Stanley is well
players right along," Mr. Hafsoos continued, slow. Business is really good but we ind more known as an expert piano man and at one time
"but this demand does not compare with that interest in buying for immediate delivery than was superintendent of the factory of Gaveau
for Christmas, although, of course, there is an & Co., Paris, France, where he installed Ameri-
for grands.
"Christmas business has opened up well and amount of that business too. I do not believe can ideas in manufacturing with much success.
Milwaukee Sentinel Establishes Music
Information Bureau for Piano Promotion
M
Stanley With Ludwig & Go.
POOLE PIANOS
Grands—Uprights—Players
Reproducers
The POOLE
Style S—Small Qrand
Brown, Mahogany—Polished
or Dull Finish
Built with the integrity that has characterized
the POOLE for two generations—
A SUPERIOR NEW ENGLAND PRODUCT
POOLE PIANO CO.
Factory: CAMBRIDGE, MASS.
BOSTON
MASS.
The Music Trade Review
NOVEMBER 26, 1927
we will find the Christmas business to come up
to that of last year, but that will not affect a
gain in volume for the period because people
are buying but not particularly for gift pur-
poses."
On the eve of the formal opening of the Mil-
Recent Survey by Publication Indicates Large Potential Market in That City for
waukee early Christmas shopping campaign
Pianos—Dealers Generally Report Piano Demand Is Very Good
sponsored by retail merchants, including a large
number of prominent music houses, local banks
1LWAUKKK, November 21.—Local music from all indications we are going to show a announced that Christmas shoppers will have
merchants look for good results from a very good gain over the business of the Christ- savings club checks which will amount to about
piano promotion plan in the form of a "Music mas period last year. The agitation for early $1,700,000. More than 25,000 depositors have
Information Bureau'' which has been launched Christmas shopping in Milwaukee causes a good been placing money in Christmas Savings clubs
by the Milwaukee Sentinel. According to a re- amount of thinking to be done on the subject in banks all over the city and while past ex-
cent survey made by this paper there are many of Christmas buying, and it enables people to perience has shown that about 22 per cent of
persons who would like to buy a piano, but who, plan ahead and arrange their budgets with the this is not spent, bankers state that placing this
for some reason, feel that it would not be wise result that the merchant gets more business." large cash sum into the retail trade channels of
Edward Herzog, sales manager for the Ed- the city each year makes a great difference in
to purchase one. These reasons include the fact
that many persons feel that the cost of a piano mund Gram, Inc., piano house, states that Stein- economic conditions and greatly relieves the
is beyond their reach; others that they could way business continues to hold to the fore and credit system of a load it would otherwise have
not learn to play and others that they have not has been satisfactory through the entire Fall to carry suddenly.
room in their homes to put a piano. A move- season and that much action is expected for
Frank A. Corrin, sales manager for the Elec-
ment is being launched with the purpose of Christmas business.
tric Co., was the principal speaker at the meet-
Phonograph business continues to be out- ing of the Wisconsin Radio Trades Association
"Looking to the renaissance of the piano" and
the music information bureau has been estab- standing and the higher-priced units are sell- following a dinner at the Elks' Club on Wednes-
ing particularly well, it is stated. Record day. He discussed the availability of alter-
lished with this purpose.
An upward movement in the music trade in albums and phonographs are expected to be nating current for downtown radio dealers
Milwaukee is being noted by some of the lead- very big sellers during the entire Christmas Plans are also going forward for the two-day
ing music houses and according to reports from buying season.
convention of the Federated Radio Trades
At the J. B. Bradford Piano Co. store, Hugh Association at Milwaukee, February 14 and 15.
the individual merchants, the piano business is
M. Holmes, vice-president and sales manager, Walter C. Kluge is convention chairman of the
showing up particularly well.
"Piano business is really good," declared Eric stated that grand business has been very good Wisconsin Radio Trades Association conven-
S. Hafsoos, of Flanner-Hafsoos Music House, and that many inquiries are being received as a tion.
Inc., "with the action mostly on grands. There result of the Aeolian Co. broadcast. Victor and
is real encouragement in the amount of piano Brunswick are holding up well in sales and the
business which we have been doing, and I an- combinations are active.
"Straight grand business is good," said Her-
ticipate still more activity with the culmina-
W. T. Brinkerhoff, general manager of Lud-
tion of the piano promotion work now under bert J. Konen, of the Noll Piano Co., repre-
way by the Wisconsin Association of Music sentative of the Bush & Lane in Milwaukee. wig & Co., New York, announced this week the
"The reproducing business has been fair but the appointment of Charles Stanley as superintend-
Merchants.
"We are selling some uprights and also some upright player and straight upright have been ent of the Ludwig plant. Mr. Stanley is well
players right along," Mr. Hafsoos continued, slow. Business is really good but we ind more known as an expert piano man and at one time
"but this demand does not compare with that interest in buying for immediate delivery than was superintendent of the factory of Gaveau
for Christmas, although, of course, there is an & Co., Paris, France, where he installed Ameri-
for grands.
"Christmas business has opened up well and amount of that business too. I do not believe can ideas in manufacturing with much success.
Milwaukee Sentinel Establishes Music
Information Bureau for Piano Promotion
M
Stanley With Ludwig & Go.
POOLE PIANOS
Grands—Uprights—Players
Reproducers
The POOLE
Style S—Small Qrand
Brown, Mahogany—Polished
or Dull Finish
Built with the integrity that has characterized
the POOLE for two generations—
A SUPERIOR NEW ENGLAND PRODUCT
POOLE PIANO CO.
Factory: CAMBRIDGE, MASS.
BOSTON
MASS.
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