Music Trade Review

Issue: 1927 Vol. 85 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
NOVEMBER 26, 1927
we will find the Christmas business to come up
to that of last year, but that will not affect a
gain in volume for the period because people
are buying but not particularly for gift pur-
poses."
On the eve of the formal opening of the Mil-
Recent Survey by Publication Indicates Large Potential Market in That City for
waukee early Christmas shopping campaign
Pianos—Dealers Generally Report Piano Demand Is Very Good
sponsored by retail merchants, including a large
number of prominent music houses, local banks
1LWAUKKK, November 21.—Local music from all indications we are going to show a announced that Christmas shoppers will have
merchants look for good results from a very good gain over the business of the Christ- savings club checks which will amount to about
piano promotion plan in the form of a "Music mas period last year. The agitation for early $1,700,000. More than 25,000 depositors have
Information Bureau'' which has been launched Christmas shopping in Milwaukee causes a good been placing money in Christmas Savings clubs
by the Milwaukee Sentinel. According to a re- amount of thinking to be done on the subject in banks all over the city and while past ex-
cent survey made by this paper there are many of Christmas buying, and it enables people to perience has shown that about 22 per cent of
persons who would like to buy a piano, but who, plan ahead and arrange their budgets with the this is not spent, bankers state that placing this
for some reason, feel that it would not be wise result that the merchant gets more business." large cash sum into the retail trade channels of
Edward Herzog, sales manager for the Ed- the city each year makes a great difference in
to purchase one. These reasons include the fact
that many persons feel that the cost of a piano mund Gram, Inc., piano house, states that Stein- economic conditions and greatly relieves the
is beyond their reach; others that they could way business continues to hold to the fore and credit system of a load it would otherwise have
not learn to play and others that they have not has been satisfactory through the entire Fall to carry suddenly.
room in their homes to put a piano. A move- season and that much action is expected for
Frank A. Corrin, sales manager for the Elec-
ment is being launched with the purpose of Christmas business.
tric Co., was the principal speaker at the meet-
Phonograph business continues to be out- ing of the Wisconsin Radio Trades Association
"Looking to the renaissance of the piano" and
the music information bureau has been estab- standing and the higher-priced units are sell- following a dinner at the Elks' Club on Wednes-
ing particularly well, it is stated. Record day. He discussed the availability of alter-
lished with this purpose.
An upward movement in the music trade in albums and phonographs are expected to be nating current for downtown radio dealers
Milwaukee is being noted by some of the lead- very big sellers during the entire Christmas Plans are also going forward for the two-day
ing music houses and according to reports from buying season.
convention of the Federated Radio Trades
At the J. B. Bradford Piano Co. store, Hugh Association at Milwaukee, February 14 and 15.
the individual merchants, the piano business is
M. Holmes, vice-president and sales manager, Walter C. Kluge is convention chairman of the
showing up particularly well.
"Piano business is really good," declared Eric stated that grand business has been very good Wisconsin Radio Trades Association conven-
S. Hafsoos, of Flanner-Hafsoos Music House, and that many inquiries are being received as a tion.
Inc., "with the action mostly on grands. There result of the Aeolian Co. broadcast. Victor and
is real encouragement in the amount of piano Brunswick are holding up well in sales and the
business which we have been doing, and I an- combinations are active.
"Straight grand business is good," said Her-
ticipate still more activity with the culmina-
W. T. Brinkerhoff, general manager of Lud-
tion of the piano promotion work now under bert J. Konen, of the Noll Piano Co., repre-
way by the Wisconsin Association of Music sentative of the Bush & Lane in Milwaukee. wig & Co., New York, announced this week the
"The reproducing business has been fair but the appointment of Charles Stanley as superintend-
Merchants.
"We are selling some uprights and also some upright player and straight upright have been ent of the Ludwig plant. Mr. Stanley is well
players right along," Mr. Hafsoos continued, slow. Business is really good but we ind more known as an expert piano man and at one time
"but this demand does not compare with that interest in buying for immediate delivery than was superintendent of the factory of Gaveau
for Christmas, although, of course, there is an & Co., Paris, France, where he installed Ameri-
for grands.
"Christmas business has opened up well and amount of that business too. I do not believe can ideas in manufacturing with much success.
Milwaukee Sentinel Establishes Music
Information Bureau for Piano Promotion
M
Stanley With Ludwig & Go.
POOLE PIANOS
Grands—Uprights—Players
Reproducers
The POOLE
Style S—Small Qrand
Brown, Mahogany—Polished
or Dull Finish
Built with the integrity that has characterized
the POOLE for two generations—
A SUPERIOR NEW ENGLAND PRODUCT
POOLE PIANO CO.
Factory: CAMBRIDGE, MASS.
BOSTON
MASS.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
The Music Trade Review
NOVEMBER 26, 1927
Haddorff Used in
Portland Piano Contest
John H. Dundore Offers Prize to Best Female
Pianist in Terminal Building, Where His
Warerooms Are Located
JESSE FRENCH &SONS
A Style For Every Home <+>
A Price For Every Purse •*•
Terms For Every Income!
PORTLAND, ORE., November 14.—In the reception
room of the new million dollar Terminal Sales
building at Twelfth and Morrison streets was
recently held a unique piano contest, the win-
ning contestant being presented with a hand-
some Batik scarf, awarded by John H. Dundore,
exclusive dealer in the Haddorff piano, who has
his salesrooms in the Terminal building. The
contest was open to all the young ladies of the
building and was judged by three musicians.
The reception room of this building has a Had-
dorff, which was used by the contestants. The
contest was under the direction of Stephen A.
Hull, manager of the building, and the con-
testants offered excellent selections for the en-
tertainment of those attending. Among the
numbers played were "Humoresque," "II
Trovatore," "The Doll Dance" and Chopin
waltzes. Miss Dorothy Wolfken, a student of
Dent Mowrey, nationally known composer and
Duo-Art artist, was the winning contestant,
playing the Chopin waltz, Op. 42. The judges
were Marie Chapman McDonald, Ruth Bradley
Keiser and Irene Campbell Leslie. Mr. Hull
and Mr. Dundore were both greatly preascd
with the response to their contest and an-
nounced that other musical events would be
staged with the Haddorff in the reception room
of the building.
Better Demand Is
Reported in St. Louis
ell Music!
Sell the love of music! Sell the home
attraction of music! Sell the popularity
that comes with the ability to play! Sell
the pleasure of personal performance!
The Piano and the Player Piano will deliver
all of these good things — why then spend
good money advertising bargains and terms
when so many good people are looking to find
that which will be a benefit to their family ?
Duo-Art Technicians' Course Being Held—
Melody Way Plan Being Negotiated
ST. LOUIS, MO., November 23.—Continued im-
provement in business was the outstanding
feature of the music trade in St. Louis last
week, nearly all of the dealers reporting an
upward trend in conditions. The demand for
pianos has shown a perceptible increase, while
sales of phonographs and radios are on the
incline.
While most of the dealers of the city are
marking time pending the outcome of the nego-
tiations recently instituted to inaugurate the
Miessner Melody Way in St. Louis, the Aeolian
Co. of Missouri began a two weeks' course on
instruction for piano tuners and technicians in
servicing the Duo-Art piano.
The classes are being held in the Statler
Hotel and are being conducted by W. H.
Shrade, Jr., who has held similar classes in
other cities of the country. The course, which
began last week, will continue throughout the
present week, and has engendered considerable
interest among the tuners and technicians of
the city.
During the past week James J. Davin, of the
Ampico Corp., and George Liebling, of Chicago,
Kimball concert artist, who was on his way
back home, were visitors in the city.
Kenney Buys Miller Store
Jesse French Pianos are quality!
Jesse French Factories are busy!
Jesse French & Sons Piano Co*
New Castle, Ind.
HUNTINGTON, W. VA., November 19.—The Ken-
ncy Music Store, 331 Ninth street, this city, has
acquired the C. V. Miller Music Store, 810
Fourth avenue, which has been opened as a
branch. The establishment will be known as
the Annex and will handle pianos, phonographs,
radio and other musical instruments. The new
store was opened recently with a musical pro-
gram and reception.
E. C. Pauling has opened a new music store
at 237 Cabot street, Beverly, Mass., handling
a full line of pianos and other musical instru-
ments.

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