Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
In Two Sections—Section Two
MUSICAL MERCHANDISE
Section of the
MUSIC TRADE REVIEW
JULY 9, 1927
A Qood Omen!
enterprising music dealer is real-
T HE
izing more than ever the imperative
need of applying intelligent, aggressive
and up-to-date selling methods in his busi-
ness.
Well does he know that the competi-
tion of other industries is making it just
a bit harder to roll up his own "volume
sales." He knows, too, that the con-
sumer's dollar is being split up into many
more smaller units and that the "survival
of the fittest" is the issue of the day.
This same independent music dealer—
the alert and animated business man we
mean—appreciates the vital need of close
association and co-operation with the job-
ber who serves his best interests.
That thousands of dealers confine their
business quite exclusively to "Bruno"—
one institution that sells only to the
trade—year in and year out speaks favor-
ably for "Bruno" principles, reliability
and service.
Cooperation, coordination and concen-
tration are prime elements in the success-
ful management of any business—retail or
wholesale. "Bruno" offers retail music
dealers all three and more.
Think it over!
C. BRUNO & SON, Inc.
351-353 Fourth Ave.
New York
Almost a Century of Dependable Service to the Music Trade
1834-1927