Music Trade Review

Issue: 1927 Vol. 85 N. 2-SECTION-2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
In Two Sections—Section Two
MUSICAL MERCHANDISE
Section of the
MUSIC TRADE REVIEW
JULY 9, 1927
A Qood Omen!
enterprising music dealer is real-
T HE
izing more than ever the imperative
need of applying intelligent, aggressive
and up-to-date selling methods in his busi-
ness.
Well does he know that the competi-
tion of other industries is making it just
a bit harder to roll up his own "volume
sales." He knows, too, that the con-
sumer's dollar is being split up into many
more smaller units and that the "survival
of the fittest" is the issue of the day.
This same independent music dealer—
the alert and animated business man we
mean—appreciates the vital need of close
association and co-operation with the job-
ber who serves his best interests.
That thousands of dealers confine their
business quite exclusively to "Bruno"—
one institution that sells only to the
trade—year in and year out speaks favor-
ably for "Bruno" principles, reliability
and service.
Cooperation, coordination and concen-
tration are prime elements in the success-
ful management of any business—retail or
wholesale. "Bruno" offers retail music
dealers all three and more.
Think it over!
C. BRUNO & SON, Inc.
351-353 Fourth Ave.
New York
Almost a Century of Dependable Service to the Music Trade
1834-1927
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section of The Music Trade Review
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America's Great Band
Leader Glorifies The
Harmonica.
TIEUTENANT
noted
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JOHN P^<
(jet Ready to Join #
Harmonica 2L
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junded
instruction
? side reproduces
as rendered on harmonica
ompaniment. At all deilers
ictor Records . . complete 75c
) "How to Play the
jhica" is now available for those
wish to learn by listening to the
living voice of the instructor, and fol-
lowing the notes as they are sounded
on his harmonica. Illustrated instruc-
tion sheet also included. Reverse side
reproduces "Old Black Joe" as rendered
on harmonica with piano accompani-
ment. At all dealers selling Victor
Records
complete 75c
FREE Instruction Book
FREE Instruction Book
Anyone can learn to play the
harmonica by following the
clear, simple, illustrated in-
structions given in our book-
let"HowtoPlaythe Harmon-
ica." Free at your dealer's—
or write to
Anyone can learn to play the
harmonica by following the
clear, simple, illustrated
instructions given in our
booklet "How to Play the
Harmonica." Free at your
dealer's—or write to
M. HOHNER, Inc.
Dept. 504
M. HOHNER, Inc.

Dept. 501
114 East 16th Street
New York
HOHNER
Harmonicas
1

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114 East 16th Street
New York
.
^HOHNERi
^Harmonicas
s...
A special orthophonic Victor
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Record (No. 20377) " H o w
"*
to Play the Harmonica' is
now available for those who
wish to learn bv listening !o ;ne "iving voice of trie hv
Structor, and following the noies as they are sounded
on his harmonica. Illustrated instruction sheet also in-
cluded. Reverse side reproduces "Old Black Joe" as
Tendered on harmonica with piano accompaniment.
At all dealers selling Victor Records
complete 75c.
FREE Instruction Book
A
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K
f
\
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\
Anyone can learn to play
the harmonica by following
the clear, simple, illustrated
instructions given in our
booklet " H o w to Play the
Harmonica " Free at your
dealer's—or write to
M. HOHNER, Inc.
Dept. 522
114 East 16th Street
New York
HOHNER
Harmonicas
mjLM.lt:m,m MM.

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