Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
12
NOVEMBER 5, 1927
The swing to Balkite
is no accident
Balkite "A" Contains no battery.
The same as Balkite "AB," but for
the "A" circuit only. Not a battery
and charger but a perfected light
socket "A" power supply. One of
the most remarkable developments in
the entire radio field. Price #35.00.
B a l k i t e f f B " One of the longest
lived devices in radio. The accepted
tried and proved light socket "B"
power supply. The first Balkite "B,"
after 5 years, is still rendering satis-
factory service. Over 300,000 in use.
Three models: £22.50; "B"-i35,* 135 volts, #35.00.
"B"-i8o, 180-volts, #42.50. Balkite
now costs no more than the ordinary
"B" eliminator.
That there is an enormous swing to with the trade but its advantages are
Balkite in the Radio Power Field so great that other large manufac-
is now obvious. Balkite sales are turers are using it under license. Bal-
greater. The number of Balkite kite has now three licensees in the
dealers is greater. The number of radio field: Vesta,USL and Gould.
jobbers who want Balkite is greater.
Third: Balkite's reputation has
This swing is not an accident, been built by performance at the
In fact, when in the settling-down hands of its owners. Once sold Bal-
stage of any industry the trade be- kite radio power units stay sold. We
gins showing a decided preference believe that the Balkite service rec-
for one manufacturer it is never an ord is unequalled in the radio field.
accident. What has happened is that
Fourth: Balkite is the third
time and experience have made clear largest advertiser in radio. Impor-
to both jobber and dealer which tant enough in itself, Balkite's
lines are profitable and which not. consistent advertising is only part
Why the swing should be so of a larger policy that believes that
decisive at this particular moment a sale is never complete until the
in the case of Balkite is quite clear. merchandise has left the hands of
First: year after year Balkite has both jobber and dealer and is in
been the pioneer in its field. This the hands of the consumer. Bal-
year as usual the Balkite line is the kite has always given, and will
most advanced line of Radio Power continue to give every help it
Units on the market. Outciaimed knows how to enable the trade to
all summer by a score of lines, the sell its goods to the public.
The swing to
season's best
Balkite
is only
sellers are again
Balkite.
an indication
Second: time
that Balkite pol-
shows more and
icies are bearing
more the cor-
fruit in profit to
rectness and re-
the trade. The
liability of the
line is complete.
Balkite electro-
W i t h it you
lytic principle.
need no other.
B a l k i t e " A B " Contains no battery.
Electrolytic rec-
Concentrate
A complete unit, replacing both"A"and "B"batteries
and
supplying
radio
current
directly
from
the
light
tification is not
on Balkite and
socket. Contains no battery in any form. Operates only
while
the
set
is
in
use.
Two
models:
"AB"
6-135,*
135
only more pop-
you will make
volts "B" current, ^64-5o;"AB" 6-180,180 volts,#74.5o.
ular than ever
Special model for Radiola 28, $63.50
money.
LICENSED UNDER ANDREWS-HAMMOND PATENT
Balkite Chargers Standard for
"A" batteries. Noiseless. Can be used
during reception. Prices drastically
reduced. Model "J,"* r a t e s 2 -5 an< ^
.5 amperes, for both rapid and tric-
kle charging, #17.50. Model "N"*
Trickle Charger, rate .5 and .8 am-
peres, #9.50. Model "K" Trickle
Charger, #7.50.
* Special models for 25-40 cycles
at slightly higher prices. Prices are
higher West of the Rockies and in
Qanada
FANSTEEL PRODUCTS COMPANY, INC., NORTH CHICAGO, ILLINOIS