Music Trade Review

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The Music Trade Review
NOVEMBER 5, 1927
station WJBR, owned by Gensch & Stearns at
Omro, Wis., and will operate the station in
co-operation with Lawrence College. Mr. Zuelke
is one of the best-known music merchants in
northeastern Wisconsin and is a director of the
Wisconsin Association of Music Merchants.
The move in operating a radio broadcasting
station will aid materially in furthering the
promotion work of the store in its Melody Way
work and in making the store known as a music
center throughout the territory.
Harry C. Lau, Sturgeon Bay, Wis., has in-
augurated an interesting addition to his radio
store. He is building a second story on his
present quarters to house a radio display parlor.
The new addition will be comfortably furnished
with chairs and lounges and will show complete
lines of radios. The public will be invited to
use the parlor for a rest room and to enjoy
a radio concert at any time when-, they have
the leisure to visit the store. He is featuring
Atwater Kent and Sparton radios, both lines
with good results.
The Lyric Music Co., Milwaukee, has an-
nounced that it will move into new quarters
and has opened a removal sale. No announce-
ment has been made of the location which the
store will make.
, B. Bradford Piano Co., Milwaukee,
Ties Up With the Aeolian Broadcast
Local Aeolian Representative There Finds Valuable Sales Aid in Work—Noll Piano Co.
Features Welte-Mignon (Licensee) at Local Food Show
X/IILWAUKEE, WIS., November 1.—Busi-
ness conditions in Milwaukee music houses
are keeping up well and merchants are doing
some substantial business prior to opening up
their play for added Christmas sales.
The general attitude of music dealers toward
the Fall season is one of real optimism, and
with the music promotion plans which are un-
der way in local houses, as well as throughout
the State, and the movements which are on
foot for the improvement of the industry with
regard to advertising, the dealers point out that
they are building for permanency as well as
improving their immediate business.
The Aeolian Duo-Art concerts have been
rousing much enthusiasm in Milwaukee, accord-
ing to Hugh M. Holmes, vice-president and
sales manager of the J. B. Bradford Piano Co.
The Bradford house has been tying up with these
broadcasts, which are featured by a local station
which is on the red network, in its advertising,
and as the station WTMJ is owned by the
Milwaukee Journal, the concerts have been
given considerable space in the news columns.
"The Aeolian Co. is sponsoring a very fine
_ thing," said Mr. Holmes, "not only in bringing
its work before the public, but in creating the
desire for better music which becomes the
foundation of our business. The reproducing
piano, the radio and the phonograph, by build-
ing steadily for better music, such as we see
in the reproducing rolls, the Red Seal records
and the better radio programs being put out, as
in the case of the Aeolian Co., are giving the
strongest kind of a foundation for the music
business, because they are working to interest
people in good music, which is fundamental
in arousing their interest in having such music
in their home, or in making it themselves."
Bradford's is already opening up a Christmas
club for persons who wish to make Christmas
presents of a piano, radio or phonograph. Five
dollars admits persons to the club and they ar-
range to have the instruments delivered on
Christmas eve.
The Noll Piano Co. exhibit at the Food Show
aroused much interest, particularly in the work
of the reproducing piano. The Noll display
occupied the entire area of Juneau Hall and
featured the Welte-Mignon (Licensee). Dor-
othy Miller Duckwitz, recording artist, was
featured in comparison recitals during each
afternoon and evening of the week of the show.
Others assisting in the demonstration were
Laurence Henri, Chicago, pianist; Earl E.
Faber, Milwaukee, tenor soloist; Bruno Rischer,
violinist, and Helen Louise Camin, of Milwau-
kee, a dancer.
Piano business is keeping up at a good rate,
according to Eric S. Hafsoos, of the Flanner-
Hafsoos Music House, Inc. Mr. Hafsoos, who
is one of the outstanding music dealers in the
Wisconsin Association of Music Merchants, is
also one of the men who have the greatest faith
in the field for piano business.
"With the thousands of people turned out as
graduates in piano from conservatory, the work
lor the piano in the public schools and the
work in the Melody Way there is being created
an immense field for the sale of pianos," Mr.
Hafsoos declared. "In general cases the piano
is the choice of every parent who wishes to
give his child an education in some musical
instrument, and with the development of the
love for the piano which is being brought out
by making music more accessible to the great
number of people this attitude will develop into
something really big for the piano business.
"It is my belief that people do not want sales
in pianos and that sales defeat their purpose,
because with the attitude of the public they are
not profitable to the merchant, nor are they
good for the piano business generally."
The Irving Zuelke Music Co., of Appleton,
Wis., has purchased the radio broadcasting
Airplane Used to Transport
Piano in Great Britain
George Steck Piano Shipped by Air From
Aeolian Factory in Middlesex to Liverpool
for Special Display Purposes
The shipment of a George Steck piano by
airplane from the Hayes factory, Middlesex,
England, to James Smith & Sons, Liverpool, re-
cently, constitutes an innovation in shipping
I
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Steck Piano
story: "A piano weighing 720 pounds was taken
from Croydon to Liverpool by aeroplane to-day.
This is the first occasion a piano has been
flown in Great Britain. It was rushed from
London to take its place in the Liverpool Civic
Week Industrial Exhibition in readiness for this
afternoon's opening ceremony by Sir Philip
Lister Cunliffe, president of the Board of Trade.
"The piano, which was a George Steck, was
delivered by the Aeolian Co. of London to the
order of a Liverpool music shop, and was
brought on a Handley-Page, a fourteen-passen-
|
by Airplane in I
I
Great Britain
i
methods and writes the first chapter in the use
of aeroplanes to transport pianos in the British
Isles. The instrument was despatched by the
Aeolian Co. from the Hayes factory, using the
plane as the speediest delivery to enable the
Smith concern to show the Steck upright at
the Daily Post and Echo Exhibition in Liver-
pool the same day. Many British newspapers
carried the story in a prominent way, and much
valuable "publicity for the event was secured.
The Belfast Telegraph carried the following
gcr 'plane: of the Imperial Airways, which yes-
terday made a flight to Paris and back. The
piano had had the casters removed to obviate
slipping during the journey, and was lifted
from the aeroplane at Hooton Aerodrome, near
Liverpool, unscratched and none the worse.
"The Handley-Page landed with ease, and
was welcomed by an army of photographers
and film operators, who took pictures of the un-
usual sight of an upright piano landing from
an aeroplane."
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