Music Trade Review
Issue: 1927 Vol. 85 N. 18 - Page 36
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Strong McCrory Display
Music Publishing House
of "Baby Your Mother" Song
Featured in "Times" Story
Effective Presentation of New Feist Ballad
Arranged in Window of Philadelphia Store
of That Company Recently
A neat and effective window display of "Baby
Your Mother (Like She Babied You)," the
sensational new ballad published by Leo Feist,
Inc., New York, was arranged recently by the
J. G. McCrory store, No. 201, in Philadelphia.
The title was displayed by means of a large
placard and the sheet music was grouped in
attractive patterns, the copies being interspersed
Careers of De Sylva, Brown and Henderson
Outlined in Lengthy Story in New York
Newspaper—A Successful Combination
An extensive write-up of the three proprietors
of De Sylva, Brown & Henderson, Inc., New
York, appeared in the dramatic and music sec-
tion of the New York Times on Sunday, Oc-
tober 23, running to nearly three columns of
printed matter. The article sketched in detail
the early careers of B. G. De Sylva, Lew Brown
and Ray Henderson and how they drifted to-
Songs that Sell
RUSSIAN LULLABY
WHAT DO HK DO ON A DEW DEW
DEWY DAY
ME AND MY SHADOW
MOTHER,
I
STILL
HAVE
YOl
ARE YOU LONESOME TONIGHT?
C'EST VOl'S
MISS ANNABELLE LEE
DAWNING
MR. AEROPLANE MAN
THERE MUST HE SOMEBODY
ELSE
THE HOI'RS I SPENT WITH YOt
WHAT DOES IT MATTER?
I*LI E SKIES
IS IT POSSIBLE?
HAVANA
IT'S A MILLION TO ONE YOU'RE
IN LOVE
SOMEBODY AND ME
Display of
"Baby Your
Mother"
SWEET MARIE
LOVE AND KISSES
YANKEE ROSE
DON'T FORGET WHEN THE SUM-
MER ROLLS BY
in Philadelphia
A SIREN DREAM
McCrory Store
SOMEONE LIKE YOU MADE SOME-
ONE LIKE ME LIKE YOU
From the m'w "ZIEGFELD
FOLLIES"
OOH, MAYBE IT'S YOU
IT ALL BELONGS TO ME
SHAKING THE BLUES AWAY
IT'S
IP
TO THE BAND
BOOKS THAT SELL
UNIVERSAL, DANCE FOLIO, No. 13
appropriately with white carnations. The Mc-
Crory store, being centrally located, accom-
plished a real plug for the song through the
window and stimulated much favorable com-
ment from the public. This store has been
obtaining its best, results through the featuring
of a single song in an entire window, empha-
sizing one title at a time rather than attempting
a harmonious whole with several numbers.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
gethcr in the publishing field. Part of the
article follows:
"One of those peculiarly fortunate combina-
tions, which happen but once in a blue moon,
if then, resulted when three young men, all
previously identified with the side streets collec-
tively known as Tinpan Alley, joined hands for
the presumably laudable purpose of providing
Broadway with new shows and melodies.
"This association took place just a year ago.
To-day their business enterprise occupies most
of a large building in Forty-ninth street. Such
pong hits as 'It All Depends on You,' 'Magno-
IRVING BERLIN SAXOPHONE
FOLIO Nos. 1 and 3
IRVING BERLIN, INC. SONG HITS
FOR TENOR BANJO, Nos. 1, 2, 3
PAUL ASH NOVELTY PIANO
FOLIO
AL JOLSON SONG HIT FOLIO
WORLDS FAVORITE SONGS
PETERSONS
UKULELE
METHOD
THE MOST POPULAR NEGRO
SPIRITUALS
Published In four separate folios for
TENOR BANJO, with piano accom-
paniment
SAXOPHONE, for Eb, Bb and C Mel-
ody Saxophones
(Combined) with
piano accompaniment
VIOLIN AND PIANO
PIANO AND VOICE
IRVING BERLIN Im
1607 Broadway New York City
lia,' 'So Blue,' 'South Wind,' 'Here Am I, Brok-
en-Hearted' and 'Just a Memory' are theirs.
"Each of the combination is a seasoned song
writer in his own right, yet none of the trio is
over thirty-five years old. At present their earn-
ings are greater than those of any other song-
writing team, the aggregate yearly income of
the three amounting to half a million dollars.
Ray Henderson had the distinction of reaching
the age of thirty years a few months ago. B. G.
De Sylva is all of thirty-two and Lew Brown,
the grandfather of the trio, is thirty-five.
Surely a remarkable record in a short space
of time.
36
IN THE WORLD OF MUSIC PUBLISHING
Strong McCrory Display
Music Publishing House
of "Baby Your Mother" Song
Featured in "Times" Story
Effective Presentation of New Feist Ballad
Arranged in Window of Philadelphia Store
of That Company Recently
A neat and effective window display of "Baby
Your Mother (Like She Babied You)," the
sensational new ballad published by Leo Feist,
Inc., New York, was arranged recently by the
J. G. McCrory store, No. 201, in Philadelphia.
The title was displayed by means of a large
placard and the sheet music was grouped in
attractive patterns, the copies being interspersed
Careers of De Sylva, Brown and Henderson
Outlined in Lengthy Story in New York
Newspaper—A Successful Combination
An extensive write-up of the three proprietors
of De Sylva, Brown & Henderson, Inc., New
York, appeared in the dramatic and music sec-
tion of the New York Times on Sunday, Oc-
tober 23, running to nearly three columns of
printed matter. The article sketched in detail
the early careers of B. G. De Sylva, Lew Brown
and Ray Henderson and how they drifted to-
Songs that Sell
RUSSIAN LULLABY
WHAT DO HK DO ON A DEW DEW
DEWY DAY
ME AND MY SHADOW
MOTHER,
I
STILL
HAVE
YOl
ARE YOU LONESOME TONIGHT?
C'EST VOl'S
MISS ANNABELLE LEE
DAWNING
MR. AEROPLANE MAN
THERE MUST HE SOMEBODY
ELSE
THE HOI'RS I SPENT WITH YOt
WHAT DOES IT MATTER?
I*LI E SKIES
IS IT POSSIBLE?
HAVANA
IT'S A MILLION TO ONE YOU'RE
IN LOVE
SOMEBODY AND ME
Display of
"Baby Your
Mother"
SWEET MARIE
LOVE AND KISSES
YANKEE ROSE
DON'T FORGET WHEN THE SUM-
MER ROLLS BY
in Philadelphia
A SIREN DREAM
McCrory Store
SOMEONE LIKE YOU MADE SOME-
ONE LIKE ME LIKE YOU
From the m'w "ZIEGFELD
FOLLIES"
OOH, MAYBE IT'S YOU
IT ALL BELONGS TO ME
SHAKING THE BLUES AWAY
IT'S
IP
TO THE BAND
BOOKS THAT SELL
UNIVERSAL, DANCE FOLIO, No. 13
appropriately with white carnations. The Mc-
Crory store, being centrally located, accom-
plished a real plug for the song through the
window and stimulated much favorable com-
ment from the public. This store has been
obtaining its best, results through the featuring
of a single song in an entire window, empha-
sizing one title at a time rather than attempting
a harmonious whole with several numbers.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
gethcr in the publishing field. Part of the
article follows:
"One of those peculiarly fortunate combina-
tions, which happen but once in a blue moon,
if then, resulted when three young men, all
previously identified with the side streets collec-
tively known as Tinpan Alley, joined hands for
the presumably laudable purpose of providing
Broadway with new shows and melodies.
"This association took place just a year ago.
To-day their business enterprise occupies most
of a large building in Forty-ninth street. Such
pong hits as 'It All Depends on You,' 'Magno-
IRVING BERLIN SAXOPHONE
FOLIO Nos. 1 and 3
IRVING BERLIN, INC. SONG HITS
FOR TENOR BANJO, Nos. 1, 2, 3
PAUL ASH NOVELTY PIANO
FOLIO
AL JOLSON SONG HIT FOLIO
WORLDS FAVORITE SONGS
PETERSONS
UKULELE
METHOD
THE MOST POPULAR NEGRO
SPIRITUALS
Published In four separate folios for
TENOR BANJO, with piano accom-
paniment
SAXOPHONE, for Eb, Bb and C Mel-
ody Saxophones
(Combined) with
piano accompaniment
VIOLIN AND PIANO
PIANO AND VOICE
IRVING BERLIN Im
1607 Broadway New York City
lia,' 'So Blue,' 'South Wind,' 'Here Am I, Brok-
en-Hearted' and 'Just a Memory' are theirs.
"Each of the combination is a seasoned song
writer in his own right, yet none of the trio is
over thirty-five years old. At present their earn-
ings are greater than those of any other song-
writing team, the aggregate yearly income of
the three amounting to half a million dollars.
Ray Henderson had the distinction of reaching
the age of thirty years a few months ago. B. G.
De Sylva is all of thirty-two and Lew Brown,
the grandfather of the trio, is thirty-five.
Surely a remarkable record in a short space
of time.
36
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