Music Trade Review

Issue: 1927 Vol. 85 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Strong McCrory Display
Music Publishing House
of "Baby Your Mother" Song
Featured in "Times" Story
Effective Presentation of New Feist Ballad
Arranged in Window of Philadelphia Store
of That Company Recently
A neat and effective window display of "Baby
Your Mother (Like She Babied You)," the
sensational new ballad published by Leo Feist,
Inc., New York, was arranged recently by the
J. G. McCrory store, No. 201, in Philadelphia.
The title was displayed by means of a large
placard and the sheet music was grouped in
attractive patterns, the copies being interspersed
Careers of De Sylva, Brown and Henderson
Outlined in Lengthy Story in New York
Newspaper—A Successful Combination
An extensive write-up of the three proprietors
of De Sylva, Brown & Henderson, Inc., New
York, appeared in the dramatic and music sec-
tion of the New York Times on Sunday, Oc-
tober 23, running to nearly three columns of
printed matter. The article sketched in detail
the early careers of B. G. De Sylva, Lew Brown
and Ray Henderson and how they drifted to-
Songs that Sell
RUSSIAN LULLABY
WHAT DO HK DO ON A DEW DEW
DEWY DAY
ME AND MY SHADOW
MOTHER,
I
STILL
HAVE
YOl
ARE YOU LONESOME TONIGHT?
C'EST VOl'S
MISS ANNABELLE LEE
DAWNING
MR. AEROPLANE MAN
THERE MUST HE SOMEBODY
ELSE
THE HOI'RS I SPENT WITH YOt
WHAT DOES IT MATTER?
I*LI E SKIES
IS IT POSSIBLE?
HAVANA
IT'S A MILLION TO ONE YOU'RE
IN LOVE
SOMEBODY AND ME
Display of
"Baby Your
Mother"
SWEET MARIE
LOVE AND KISSES
YANKEE ROSE
DON'T FORGET WHEN THE SUM-
MER ROLLS BY
in Philadelphia
A SIREN DREAM
McCrory Store
SOMEONE LIKE YOU MADE SOME-
ONE LIKE ME LIKE YOU
From the m'w "ZIEGFELD
FOLLIES"
OOH, MAYBE IT'S YOU
IT ALL BELONGS TO ME
SHAKING THE BLUES AWAY
IT'S
IP
TO THE BAND
BOOKS THAT SELL
UNIVERSAL, DANCE FOLIO, No. 13
appropriately with white carnations. The Mc-
Crory store, being centrally located, accom-
plished a real plug for the song through the
window and stimulated much favorable com-
ment from the public. This store has been
obtaining its best, results through the featuring
of a single song in an entire window, empha-
sizing one title at a time rather than attempting
a harmonious whole with several numbers.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
gethcr in the publishing field. Part of the
article follows:
"One of those peculiarly fortunate combina-
tions, which happen but once in a blue moon,
if then, resulted when three young men, all
previously identified with the side streets collec-
tively known as Tinpan Alley, joined hands for
the presumably laudable purpose of providing
Broadway with new shows and melodies.
"This association took place just a year ago.
To-day their business enterprise occupies most
of a large building in Forty-ninth street. Such
pong hits as 'It All Depends on You,' 'Magno-
IRVING BERLIN SAXOPHONE
FOLIO Nos. 1 and 3
IRVING BERLIN, INC. SONG HITS
FOR TENOR BANJO, Nos. 1, 2, 3
PAUL ASH NOVELTY PIANO
FOLIO
AL JOLSON SONG HIT FOLIO
WORLDS FAVORITE SONGS
PETERSONS
UKULELE
METHOD
THE MOST POPULAR NEGRO
SPIRITUALS
Published In four separate folios for
TENOR BANJO, with piano accom-
paniment
SAXOPHONE, for Eb, Bb and C Mel-
ody Saxophones
(Combined) with
piano accompaniment
VIOLIN AND PIANO
PIANO AND VOICE
IRVING BERLIN Im
1607 Broadway New York City
lia,' 'So Blue,' 'South Wind,' 'Here Am I, Brok-
en-Hearted' and 'Just a Memory' are theirs.
"Each of the combination is a seasoned song
writer in his own right, yet none of the trio is
over thirty-five years old. At present their earn-
ings are greater than those of any other song-
writing team, the aggregate yearly income of
the three amounting to half a million dollars.
Ray Henderson had the distinction of reaching
the age of thirty years a few months ago. B. G.
De Sylva is all of thirty-two and Lew Brown,
the grandfather of the trio, is thirty-five.
Surely a remarkable record in a short space
of time.
36
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
37
The Music Trade Review
OCTOBER 29, 1927
"Red" Nichols to Write
for Robbins Music Corp.
It is known that several music publishers
have been angling for his services, and that
Robbins succeeded in getting his signature to
Popular "Hot" Trumpeter to Write Series of
Compositions for the Novelty Catalog of That
House Exclusively
"Red" Nichols, conceded to be one of the
greatest of "hot" trumpeters, has been signed
by the Robbins Music Corp., New York, to
write a series of compositions for its novelty
catalog. The contract calls for this artist-
composer's exclusive services for a term of
years. It is commonly said among orchestra
players that "Red" Nichols begins his "hot"
trumpet playing where the rest of the boys
leave off, and most dance musicians grant that
he has set the pace for the "hot" style of play-
ing.
At present "Red" is playing with Don Voor-
hees' Orchestra, which is frequently heard over
the new Columbia broadcasting chain. He is
also famous as a recording artist and the rec-
ords he has made for Columbia with "Red"
Nichols and His Five Little Pennies and with
his Charleston Chasers are very big sellers.
"Red" Nichols
"Red" also records for Victor with Miff Mole, a contract is another feather in the cap of
under the title, "Red and Miff Stompers."
this progressive firm. "Red" has contracted to
write a series of original cornet compositions,
cornet transcriptions of the classics, a book of
instruction on cornet technic, a book of mod-
ern cornet breaks, hot choruses for cornet and
trombone in conjunction with Miff Mole, and
many other novelties for the dance cornetist.
SONGS
A KO
Fox Hot Song
SOME D A W
by Walter Donaldson
The Walh Ballad Hvl-
AREYOVTHINKIHC
or M E TO-NICHT ?
by Benny Davis,
Harry AksV and L.Wbtfc 6ilb<^
THAT HIT THE MARK!
Here Am I—
BROKEN HEARTED
Mix the Lot—What Have You Got?
MAGNOLIA
SO B H ' E
IT ALL, DEPENDS ON TOP
BABY FEET GO PITTER PATTER
Does She Love Me?
POSITIVELY-ABSOLUTELY !
I'LL BE LONELY
BOtTH WIND
WHO'S THAT KNOCKIN' AT MY DOOR?
8WEETHEART MEMORIES
MY HAWAIIAN SONG OF LOVE
Son; Hits from the Collegiate Musical
Comedy
•'GOOD
NEWS 1 '
(iOOl) NKWS
THH; VARSITY DRAG
. V IN LOVE
•THE BEST THINGS IN LIFE ARE FREE
'• • i \ l»l»V
DAYS
JUST IMAGINE
BIG
S E L L E R S
IN
FOLIOS
SAXOPHOLIO
<>,{ BANJO FOLIO
(Each containing' fifteen great songs)
DC •*IVA.600WN«» HtHOtttSON BUIUHNQ
7M5 SEVENTH AVtNUt MW VOBK
Harry Von Tilzer's
3 Big Hits
WHETHER IT RAINS
WHETHERJT SHINES
ALL I WANlTlS
JUST YOUR LOVE
WHEN ITS NECKING
TIME IN GREAT NECK
HARRY VON TILZER MUSIC
PUBLISHING CO.
1587 Broadway
New York City
"My Blue Heaven" Strongly
Featured on Broadway
Feist Number Presented at Paramount, Capitol
and Strand Theatres by Different Artists
During Past Week
The distinction of receiving a triple exploita-
tion in three of the largest motion picture
houses on Broadway during the same week was
enjoyed during the week of October 23-29 by
"My Blue Heaven," the new ballad hit of Leo
Feist, Inc., New York. This striking number,
which is a worthy successor to "At Sundown"
in the firm's catalog, was featured on the pro-
grams of the Paramount, Capitol and Strand
theatres by different groups of artists. At the
Paramount "My Blue Heaven" opened the stage
presentation and was played by Ben Black and
the Paramount Stage Orchestra, with a vocal
chorus sung twice by one of the members of
the orchestra.
At the Capitol the selection was programmed
and played as an organ solo on the new Cap-
itol organ, said to be the finest organ in any
motion picture house. At the Strand the num-
ber was played by Waring's Pennsylvanians.
New Christmas Music
Published by Ditson
A group of new Christmas anthems has just
been published by the Oliver Ditson Co., Bos-
ton, as well as a Christmas cantata entitled
"The Adoration" and a Christmas pageant called
"Thfc,Star v of Hojjje." "The Adoration" is, pub-
liflWerTin two forms/for womeVs voidls and for
mixed voices, with text by Lillias C. Nevin and
music by Qeorge B. Nevin. The pageant was
written an«J" compiled by Grace Pierce Maynard
and provides parts for about twenty-five per-
sons.
The new Christmas anthems on the Ditson
list are as follows: "Glory to God on High," by
Cedric W. Lemont; "The Glorious Morn," by
Louis R. Dressier; "While Sheperds Watched
Their Flocks by Night," by Eduardo Marzo;
"Come Hither, Ye Faithful," by Frances McCol-
lin; "There Shall a Star From Jacob," from
"Christus," by Felix Mendelssohn; "Ye Joyful
Bells, Lift Your Voice," by Philip Greely.
The Big Surprise Hit
MY BLVEHE&YEN
bv Geov&e Whiting and
Walter Donaldson
T THERE'S NO END TO
MYIOYEFOHYW
b/Ted Lewis frank Covbett and
"Frank P
And the New
Sensation
byTheWviterof
"AT SUNDOWN"
'A
SHADY
TREE
Donaldson

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