Music Trade Review

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The Music Trade Review
Steadily Increasing Proportion of
Radio Being Sold in the Music Store
So Says Shirley Walker, of Sherman, Clay & Co., Recently Elected Director of
Pacific Coast Radio Association—New Store in Palo Alto
C A N FRANCISCO, CAL., October 20.—
^ During a month's trip to the East, from
which he has just returned, George Q. Chase,
president of Kohler & Chase, was kept busy
answering questions regarding the Fun Method
of teaching the piano. Mr. Chase some little
time ago established a Fun Method school in
his San Francisco store and interesting an-
nouncements regarding its progress will prob-
ably soon be forthcoming. While in the East
Mr. Chase spent most of his time in New York
and Chicago and he visited a number of the
factories represented by Kohler & Chase.
Speaking of business, Mr. Chase said he had
found it better. -
Yesterday evening the Pacific Radio Trade
Association held its annual dinner and election
of officers and directors. Shirley Walker, of
Sherman, Clay & Co., was one of the new
directors elected. Speaking of this to-day,
Mr. Walker said that Sherman, Clay & Co.
think that more and more radio is being sold
by music houses.
Most of the officers of the Pacific Radio
Trade Association were re-elected. These in-
cluded the president, Ernest Ingold, northern
California distributor for Atwater Kent; W. J.
Laughlin, vice-president, and W. J. Aschen-
brenner, secretary. The chief speaker at the
dinner was Ellery W. Stone, president of Fed-
SCHULZ
Small Grands Possess
Charm and Personality
There is genuine sales appeal in
design, construction and tone of
every SCHULZ GRAND.
ML SCHULZ CO.
Pianoforte Makers
711 Milwaukee Ave., Chicago
OCTOBER 29, 1927
eral-Brandes, Inc., whose address presented
many of the modern trends of the radio indus-
try.
New Music House for University City
Sherman, Clay & Co. are preparing to open
a new branch store in Palo Alto. It will carry
the piano, phonograph and other lines of the
well-known music house and will be in the
main street of the university city. The store,
which will be opened about December 1, will
be for the University of Stanford and also for
the Peninsula section both north and south of
Palo Alto.
National Piano Co. Is Expanding
The National Piano Co., which has had sales-
rooms for some time past at 822 Mission street,
on the second floor of the building, has now
taken the downstairs store and will use both
floors. T k name is being changed to National
Piano & Radio Co. Both radio and Victor
goods will be sold in the downstairs store,
which is now in the hands of decorators, who
are introducing a number of brilliant and strik-
ingly novel effects. The store will probably
be opened about the middle of next week.
Miss, Marcia Gladdens Her Family
Charles Dundore, Pacific Coast representative
of the HaddorfF Piano Co., is being congratu-
lated on the addition of a daughter to the
family, which already has three boys. Mr. and
Mrs. Dundore live in Oakland and the whole
family has always wanted a girl. She was born
last Saturday and is to be named Marcia.
Fourth Golf Tournament Is Arranged
Arrangements are now practically complete for
the fourth annual golf tournament between a
foursome of the Wiley B. Allen Co. and a four-
some made up of Sherman, Clay & Co. golfers.
James J. Black, William Lawrence, manager
of the San Jose branch, Lawrence Lindsey and
Arthur Laurillard, manager of the Oakland
branch, will be the foursome for the Wiley B.
Allen Co. George W. Bates, E. P. Little, Shir-
ly Walker and Arthur Duclos will play for
Sherman, Clay & Co. Morley P. Thompson,
Coast representative of the Baldwin Piano Co.,
and B. P. Sibley, president of the Western
Piano Co., will be the referees and the game
will be played at Menlo. The Wiley B. Allen
Co. has the plaque for which the foursomes
will contend, having won it three times out of
four.
Pays Brief Visit to Chicago
Last Friday Fred R. Sherman, vice-president
of Sherman, Clay & Co., left for Chicago, where
he met F. W. Stephenson, secretary of the
company, who has been spending some time in
Canada and New York. They both attended
a meeting in Chicago and visited the Kellogg
plant. At present they are en route home.
Business Is Better in the Country
After visiting customers in Sacramento and
other valley cities as well as some of the rural
districts, Miss Zona Browne, piano sales man-
ager for the Heine Piano Co., says that business
is better in the country than in the city. W.
W. Reed, secretary of the Heine Piano Co.,
has gone to Los Angeles for a month or so,
to take charge of the branch there. Excellent
business is reported from the Los Angeles
branch.
Branch Manager Dies in Auto Accident
Humphrey Peel, manager of Sherman, Clay
& Co.'s branch store in Reno, Nev., was killed
last Sunday near Truckee in an autmobile ac-
cident. He was riding with a friend when the
steering gear went wrong and the auto fell
over a steep bank. The friend only had his
arm broken, but Mr. Peel was hurled with the
machine down the mountainside for about half
a mile. He was dead when picked up. The
funeral is taking place to-day in Oakland, Cal.
Mr. Peel is survived by a widow.
Employes Will Hold Their Annual Dance
Notices are out for the annual Halloween
masked ball of Sherman, Clay & Co.'s employes,
which will take place at the Palace Hotel on
the 29th inst. Fancy dress will be worn and
prizes will be given for the cleverest costumes.