Music Trade Review

Issue: 1927 Vol. 85 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
The Music Trade Review
Steadily Increasing Proportion of
Radio Being Sold in the Music Store
So Says Shirley Walker, of Sherman, Clay & Co., Recently Elected Director of
Pacific Coast Radio Association—New Store in Palo Alto
C A N FRANCISCO, CAL., October 20.—
^ During a month's trip to the East, from
which he has just returned, George Q. Chase,
president of Kohler & Chase, was kept busy
answering questions regarding the Fun Method
of teaching the piano. Mr. Chase some little
time ago established a Fun Method school in
his San Francisco store and interesting an-
nouncements regarding its progress will prob-
ably soon be forthcoming. While in the East
Mr. Chase spent most of his time in New York
and Chicago and he visited a number of the
factories represented by Kohler & Chase.
Speaking of business, Mr. Chase said he had
found it better. -
Yesterday evening the Pacific Radio Trade
Association held its annual dinner and election
of officers and directors. Shirley Walker, of
Sherman, Clay & Co., was one of the new
directors elected. Speaking of this to-day,
Mr. Walker said that Sherman, Clay & Co.
think that more and more radio is being sold
by music houses.
Most of the officers of the Pacific Radio
Trade Association were re-elected. These in-
cluded the president, Ernest Ingold, northern
California distributor for Atwater Kent; W. J.
Laughlin, vice-president, and W. J. Aschen-
brenner, secretary. The chief speaker at the
dinner was Ellery W. Stone, president of Fed-
SCHULZ
Small Grands Possess
Charm and Personality
There is genuine sales appeal in
design, construction and tone of
every SCHULZ GRAND.
ML SCHULZ CO.
Pianoforte Makers
711 Milwaukee Ave., Chicago
OCTOBER 29, 1927
eral-Brandes, Inc., whose address presented
many of the modern trends of the radio indus-
try.
New Music House for University City
Sherman, Clay & Co. are preparing to open
a new branch store in Palo Alto. It will carry
the piano, phonograph and other lines of the
well-known music house and will be in the
main street of the university city. The store,
which will be opened about December 1, will
be for the University of Stanford and also for
the Peninsula section both north and south of
Palo Alto.
National Piano Co. Is Expanding
The National Piano Co., which has had sales-
rooms for some time past at 822 Mission street,
on the second floor of the building, has now
taken the downstairs store and will use both
floors. T k name is being changed to National
Piano & Radio Co. Both radio and Victor
goods will be sold in the downstairs store,
which is now in the hands of decorators, who
are introducing a number of brilliant and strik-
ingly novel effects. The store will probably
be opened about the middle of next week.
Miss, Marcia Gladdens Her Family
Charles Dundore, Pacific Coast representative
of the HaddorfF Piano Co., is being congratu-
lated on the addition of a daughter to the
family, which already has three boys. Mr. and
Mrs. Dundore live in Oakland and the whole
family has always wanted a girl. She was born
last Saturday and is to be named Marcia.
Fourth Golf Tournament Is Arranged
Arrangements are now practically complete for
the fourth annual golf tournament between a
foursome of the Wiley B. Allen Co. and a four-
some made up of Sherman, Clay & Co. golfers.
James J. Black, William Lawrence, manager
of the San Jose branch, Lawrence Lindsey and
Arthur Laurillard, manager of the Oakland
branch, will be the foursome for the Wiley B.
Allen Co. George W. Bates, E. P. Little, Shir-
ly Walker and Arthur Duclos will play for
Sherman, Clay & Co. Morley P. Thompson,
Coast representative of the Baldwin Piano Co.,
and B. P. Sibley, president of the Western
Piano Co., will be the referees and the game
will be played at Menlo. The Wiley B. Allen
Co. has the plaque for which the foursomes
will contend, having won it three times out of
four.
Pays Brief Visit to Chicago
Last Friday Fred R. Sherman, vice-president
of Sherman, Clay & Co., left for Chicago, where
he met F. W. Stephenson, secretary of the
company, who has been spending some time in
Canada and New York. They both attended
a meeting in Chicago and visited the Kellogg
plant. At present they are en route home.
Business Is Better in the Country
After visiting customers in Sacramento and
other valley cities as well as some of the rural
districts, Miss Zona Browne, piano sales man-
ager for the Heine Piano Co., says that business
is better in the country than in the city. W.
W. Reed, secretary of the Heine Piano Co.,
has gone to Los Angeles for a month or so,
to take charge of the branch there. Excellent
business is reported from the Los Angeles
branch.
Branch Manager Dies in Auto Accident
Humphrey Peel, manager of Sherman, Clay
& Co.'s branch store in Reno, Nev., was killed
last Sunday near Truckee in an autmobile ac-
cident. He was riding with a friend when the
steering gear went wrong and the auto fell
over a steep bank. The friend only had his
arm broken, but Mr. Peel was hurled with the
machine down the mountainside for about half
a mile. He was dead when picked up. The
funeral is taking place to-day in Oakland, Cal.
Mr. Peel is survived by a widow.
Employes Will Hold Their Annual Dance
Notices are out for the annual Halloween
masked ball of Sherman, Clay & Co.'s employes,
which will take place at the Palace Hotel on
the 29th inst. Fancy dress will be worn and
prizes will be given for the cleverest costumes.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 29, 1927
Kurtzmann Go. Brings
Out New Grand Style
Style R, Just Announced by House, Is Five
Feet Three Inches in Size and Available in
Three Case Designs
The most recent addition to the line of C.
Kurtzmann & Co., Buffalo, N. Y., is the style R
grand, five feet three inches long, which is
shown in the accompanying illustration. This
Kurtzmann Style R
instrument was produced this year in addition
to three other grands, style O, 4 feet eleven
inches, style M, five feet seven inches and style
E, six feet.
The style R grand has proved a very popular
instrument, according to H. C. Rice, of the com-
pany, who stated to The Review this week:
"The style R was developed by us to meet the
demand of the critical musicians for a small
grand which would possess the tone quality of
a larger instrument and yet not to be too large
for use in the average home. We feel that we
have been particularly successful in working out
this scale, for all who have tried it have agreed
unanimously that it is most remarkably uniform
from one extreme to the other. It affords a
mast unusual tone volume yet is immediately
responsive to the lightest touch. The char-
acteristic sustained singing tone for which all
Kurtzmanns are noted is particularly in evi-
dence. The new piano is available not alone in
the conventional mahogany case but also in a
Queen Anne period in mahogany and a modi-
fied Spanish design in walnut. All are beauti-
fully finished in permanent lacquer which has
been a standard finish in the Kurtzmann fac-
tories for years past. Many critics who have
tried the instrument pronounce it to be one of
the finest of its size which has ever been pro-
duced. It is a new conception of piano quality
with nothing magical about it and nothing un-
tried."
treasurer, both of which were read by Valentine
J. Faeth, treasurer, in the absence of Albert
Behning, secretary, the meeting proceeded to
the reports of committees. Calvin T. Purdy,
chairman of the Melody Way Committee, out-
lined what had been done by about a dozen
piano linns throughout the city in sponsoring
the Miessner Melody Way plan, but stated that
it was generally conceded that the work had
accomplished little in the way of promoting
immediate sales.
Approximately 9,000 persons had registered
on the coupons of the New York Evening
World and less than 10 per cent had enrolled in
dealers' warerooms for the courses in super-
vised piano instruction. This figure had dwin-
dled to about 5 per cent of the total group by
the time the last lessons were given. The best
success reported at the meeting was that of
the Chickering & Sons warerooms, which en-
joyed an initial enrollment of about 300 per-
sons, dropping to 125 before the course was
completed and succeeded in selling and deliver-
ing ten pianos to persons taking the course.
Mr. Purdy outlined the committee's plans for
holding the piano-playing contest, open only to
those students who attended classes in the deal-
ers' warerooms. The competition, which will
be held in November, will provide for a cash
award of $100 and a scholarship as first prize;
two awards of $50 each and scholarships; four
awards of $25 each and scholarships; ten
awards of $10 each and 100 awards of $5 each.
Miss Isabel Lowden has agreed to assign the
seven scholarships to neighborhood music
schools in the various boroughs.
Before adjournment Mr. Schoenewald nlade
two propositions to the association as being
worthy of promulgation for the good of the
entire piano industry. The first was to endorse
and support all movements spreading the ap-
preciation and understanding of music. The
second, to preach the gospel that the life of a
piano is fifteen years or at least two to a gen-
eration.
Aeolian Go. Announces Big
Prizes for Musical Essays
Comments Solicited! on Qualities of Duo-Art
Radio Programs and the Compositions and
Composers Featured Therein
Following the launching of the series of Duo-
Art radio recitals each Wednesday evening at
8.30, Eastern Standard Time, through station
WEAF, New York, and a chain of fifteen other
associated stations, the Aeolian Co. has in-
augurated an interesting contest for the primary
purpose of encouraging a more widespread
knowledge and enjoyment of good music.
The contest, which began Wednesday evening
of this week, October 26, and will continue for
five weeks ending November 23, is open to any
one except the families of those connected with
the Aeolian Co., its representatives or dealers,
and calls for the writing of a letter on the sub-
ject "What Music Means in My Home, as Ex-
emplified by This Evening's Duo-Art Recital,"
or a letter discussing some particular selection
played in the recital or its composer. There is
no limit placed on the length of the essays or
letters. They may be addressed to the Aeolian
Co. or to the radio stations broadcasting.
The judges' committee consists of Leonard
Liebling, editor of the Musical Courier; Kurt
Schindler, director of the New York Shola Can-
torum; Henry Hadley, prominent American
composer; George H. Gartland, head of the
music department for the Board of Education,
New York, and Pitts Sanborn, famous music
critic. The grand prize will be a Weber Duo-
Art Grand Piano, with fifty selected Duo-Art
recordings; second prize a George Steck Grand;
third prize a Stroud Studio Upright piano and
five fourth prizes of $50 cash each. In addition
to the grand prizes there will also be one prize
of $100 in cash awarded for the best letter re-
ceived each week and five prizes of $10 each
for the five next best letters.
UDELL
Cabinet
for player rolls
No, 1661
-
Splendid for any music room. Special
art design, distinctive, beautifully matched
veneers, mouldings and overlays of real
attractiveness. Intensely practical; space
for 110 rolls; also commodious drawer.
Finished in antique walnut—high-lighted.
Height, 59% in.; width, 52^ in.;
depth, 17 in.
New York Piano Merchants
Hear Report on Melody Way
Also—Player Roll Cabinets
Record Cabinets
Radio Cabinets and Tables
Apparent Lack of Interest and Co-operation
Responsible for Poor Showing—Final Contest
to Be Held Next Month
The first Fall meeting of the New York
Piano Merchants' Association was held at the
National Republican Club, 54 West Fortieth
street, on Tuesday evening, October 25, at 6.30
o'clock. The small attendance of regular mem-
bers was compensated for by the presence of
about a dozen guests, among them being Miss
Isabel Lowden, chairman of the New York
Music Week Association. Louis Schoenewald,
the new president, called the meeting to order
promptly and made a short address on the utter
necessity of having better support of the meet-
ings.
Following the reports of the secretary and
13
The Music Trade Review
No. 1661
A complete range in finish, size,
price. A wonderful new line of
enamels, hand-painted. Write today
for your copy of our complete Cata-
log No. 83—and dealer's discounts.
If interested in Radio, also ask for
special catalog No. 85—just issued.
UDELL Cabinets are on permanent display at the New York Furniture
Exchange (Space 706)—206 Lexington Avenue; and at the American
Furniture Mart, Chicago (Spaces 1029-30-31)
THE UDELL WORKS, Inc.
Twenty-eighth Street at Barnes Avenue
Indianapolis, Ind.

Download Page 12: PDF File | Image

Download Page 13 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.