Music Trade Review

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Musical Merchandise Section oi The Music Trade Review
A Priceless Opinion!
r \ NE of the outstanding retail music merchants of the United States,
^•^ a man of ideals, of high repute, aggressive, progressive, successful,
and every inch a merchandiser, has voluntarily issued a statement. It has
to do with "Bruno." It conveys a message of moment, acknowledges
meritorious service, and defines that all-important element in business—
performance.
We submit the original and unique phraseology of S. Ernest Philpitt,
merchant of the South:
"During the past forty-two years, I have continually
ordered of your most r e l i a b l e house. The Bruno catalogue
on the d e a l e r s ' desk i s l i k e the Bible on the centre table
in the parlor of the Western ranch. .
"Let me commend you upon your faithfulness and cooper-
a t i o n . I have invariably adyised dealers that they could
always trade with C. Bruno & Son, I n c . , with the utmost a s -
surance of f a i r prices and square dealings. The opportunity
presenting i t s e l f , I was unable to pass i t by without at l e a s t
forwarding these l i n e s so that you would know that the
Florida dealers are with you 100 per cent.
"Sincerely t r u s t i n g t h a t you w i l l see the r e a l i z a t i o n
of one hundred years of service to the trade with a s t r i c t
maintenance of policy as planted therein by your founder
and so r e l i g i o u s l y followed up during the e n t i r e career of
your house, we remain,
Yours very t r u l y ,
S. ERNEST PHILPITT & SON,
By S. ERNEST PHILPITT."
Think it Over I
Mr. Phil pill is one of many representative retail music merchants who has satisfied himself
that the slogan "Bruno Means Security" is a truism—not an empty boast. Think it over!
C. BRUNO & SON, Inc.
351-353 Fourth Ave. ~- New York
Almost a Century of Dependable Service to the Music Trade