Music Trade Review

Issue: 1927 Vol. 85 N. 15-SECTION-2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
In Two Sections—Section Two
USICAL
<•
, 1
. USIC RADE EVIEW
OCTOBER 8, 1927
5OOO
Dealers
Have Ordered This HOHNER
Flasher-Combination
YOU RECEIVE:
No.
Assortment of Styles
34B "Old Standby"
1896 "Marine Band"
"Echo"
60S
"Sportsman"
254
"World
Renown'
3CND
"Marine Band
152
Tremolo"
"Auto-Valve"
105
3101
"Harmonette"
453
"Goliath"
146
"Marina Band
Tremolo"
608 "Echo"
46'/ 2
"Up-to-date"
260 "Chromonica"
To Retail at
.50
3.50
.50
4.00
1.20
.60
1.50
.75
.75
1.50
1.00
1.00
1.00
1.50
2.00
2.00
2.00
1.50
1.50
2.00
2.00
2.75
1.50
2.00
2.00
2.75
32 pcs.
$27.45
YOU INVEST for these harmonicas
AND the flasher
$19.50
YOU GAIN Over 40% Cash Profit
PLUS a valuable attention
getter for your window . .
$7.95
Li K l
N 5,000 store windows through the length and
breadth of the land, you will see these Hohner
Electric Signs flashing their message of bigger
and better sales for the merchants who have been
shrewd enough to capitalize their valuable dis-
play space with
a REAL atten-
tion-getter like
this. Harmonica
sales everywhere
are forging ahead
as never before
— and the big-
gest gains are
being secured by
dealers who take advantage of the public de-
mand by making their stores stand out conspic-
uously as Harmonica Headquarters.
If you are not among the 5,000 — get in now,
when the big Fall Sales are starting. Order the
No. 800 Assort-
ment listed above,
and g e t t h e
Flasher with it.
Flasher operates
on ordinary elec-
tric current. Just
plug it in on any
light socket —
and watch it GO!
HOHNER, Inc., Dept. 64, 114 E. 16th St., New York
Canadian Address: HOUGH & KOHLER, 468 King Street W., Toronto
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section of The Music Trade Review
Always Something NEW/
renew the old pep and enthusiasm in yourself and your
sales-force there's no better prescription than to add to your
stock some new and interesting merchandise numbers. And
you'll find nothing finer for the purpose than the suggestions we
offer here. These new interpretations of the prevailing demand
this ¥a.\l are notable for their fresh viewpoint and for their very
evident value.
lenor-Guitar
Genuine,
hoqanii
3
y
Any man who knows Musical Merchandise will find it easy to get
honestly enthusiastic over these star-sellers. And that kind of
enthusiasm shows up in the sales-records. It's not only the new-
numbers that move—the staple numbers sell, too.
If these merchandise suggestions look good to you, we can promise
prompt action on any orders you send in. No formalities! Just jot
down on your business letter-head the numbers you want. We'll
show you SERVICE!
—service on these instruments and on 3,000 different Musical In-
struments and Accessories as well. Ours is one of the largest
Musical Merchandise stocks in America,' and it is merchandised
solely in the interests of the retail Music Dealer. Let us mail you
our catalog. (Free on request, to any legitimate Music Dealer.)
A Great Line of
The Fred. Gretsch Mfg. Co.
TENOR-GUITARS
Featuring the
Musical Instrument Makers Since 1883
60 Broadway
3
Brooklyn, N. Y.
NEW TENOR-BANJOS
The Style Pictured is the GRETSCH "SEVENTY-FIVE"
NEW 8-STRING
MODELS
The Tenor-Guitar—a four-string guitar with
tenor-banjo tuning—is an important ad-
dition to the hanjoist's
instrumental
equipment.
It fingers exactly like the
tenor-banjo and without the need of learn-
ing a new technique, an entirely new and
interesting tonal effect is available to
him.
For a dozen reasons of tone and beauty
and compelling value, GRETSCII-AMER
1CAN Tenor-Guitars are sales-leaders
this Fall. It will pay you to feature them
big!
No. 20—A rock-maple, resonator Tenor-Banjo,
with nickel-plated metal
resonator-flange.
Professional patent pegs. Built-up (ijTrt A r t
neck.
Each
q>Z.KJ.\J\J
WITH PLUSH-
LINED CASE
No. 25—A mahogany-resonator Tenor-Banjo
with nickel-plated resonator-flange; 23-inch
professional scale. Finest quality fh'j (- r\f\
patent heads.
Each
'. ip^3.V»AJ
No. 75—An American walnut resonator Tenor-
Banjo, complete with plush-lined Deluxe
case.
Brilliant orchestral tone. t < 7 e CT\
Each
4-String Styles
Standard Model
No. 220—This Gretsch-American Tenor-
Guitar has maho.gany body, top and neck,
hand-rubbed satin finish, natural color.
Rosewood, 18-fret fingerboard, and bridge.
Patent pegs. Pearl positions. d>'»/"\ r\f\
Each
q>ZVJ.UU
Professional Model
No. 230—Like No. 220, but the top and
bottom edges, are double bound with
black-and-ivory celluloid; pearl
inlaid
headpiece; geared pegs.
t
Each
+AU Prices
Subject to the
Usual Dealers'
Discount
8-String Styles
Especially powerfully toned for profes-
sional orchestra and concert work.
No. 325—Like No. 220, but with
8 strings. Each
No. 335—Like No. 230, but with
8 strings. Each

Download Page 1: PDF File | Image

Download Page 2 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.