Music Trade Review
Issue: 1927 Vol. 85 N. 13 - Page 32
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Dignified Presentation of Spirituals
in Bamberger Display Increases Sales
Unusually Effective Window Treatment for the Presentation of This Class of Selec-
tion Offered by Newark, N. J. Department Store
A MOST effective display of "My Spirituals"
' * • was used recently in one of the large show
windows of the store of L. Bamberger & Co.,
Newark, N. J., doing much to boost the sales
of this attractive book in the sheet music de-
partment of the store, where an appropriate dis-
play was also set up, tying up with the window.
"My Spirituals" is a book of ninety-six pages,
published by the Robbins Music Corp., New York,
and containing a group of Negro Spirituals, com-
piled by Eva A. Jessye. Miss Jessye has col-
lected these songs at first hand, having learned
them during her childhood, and among them
are sixteen hitherto unpublished Negro spirit-
uals.
The songs portray in a beautiful manner the
mysticism and spirit-
ual fervor of the Ne-
gro, retaining always
the naivete and gay-
ety typical of the best
Negro spirituals. The
flavor of the mel-
odies has been care-
fully preserved in the
a c c o m p a n i m ents,
which in every case
will be found simple
a n d effective. "My
Spirituals" is a splen-
did example of art in
book ma n u f a c t u r e
with its text edited by
Gordon Whyte, and
music revised and ar-
ranged by Hugo Frey,
of the professional
staff of the Robbins
Music Corp.
The display given
the book in the Bam-
berger window obtained unusual emphasis
through its simplicity. There was no attempt
to crowd the window and "My Spirituals" was
the only item shown. Copies of the book were
thrown open to some of the more striking pages,
SONCS
Important Notice!
More Profit for the Dealer!
The Retail Catalog Price of World-Famous
McKinley Music
Now 15 Cents Per Copy, Will Advance November 1, 1927
THAT HIT THC MARK!
BLUE SKIES
IS IT POSSIBLE?
WHAT DO WE DO ON A DEW
DEW DEWY DAY?
SWEET YVETTE
HAVANA
MISS ANNABELLE LEE
IT'S A MILLION TO ONE YOU'RE
IN LOVE
ARE YOU LONESOME TONIGHT?
SOMEBODY AND ME
PRETTY LITTLE BOM BOM
FROM BOMBAY
WHERE THE WILD, WILD
FLOWERS GROW
ROSY CHEEKS
SWEET MARIE
LOVE AND KISSES
C'EST VOUS
YANKEE ROSE
MY SUNDAY GIRL
PUT YOUR ARMS WHERE THEY
BELONG
MY IDEA OF HEAVEN
THAT'S MY HAP, HAP HAPPI-
NESS
BOOKS THAT SELL
NEW UNIVERSAL DANCE FOLIO
No. 13
IRVING BERLIN SAXOPHONE
No. 1
AL JOLSON SONG HIT FOLIO
SO BLUE
PETERSON'S UKULELE METHOD
WORLD'S FAVORITE SONGS
BABY FEET GO FITTER PATTER
TIDDLE DE UKES
STRUMIT WITH CRUMIT
(Comic Ukulele Song Book)
I'LL BE LONELY
SOUTH
7 Cents Per Copy
ME AND MY SHADOW
Mix the Lot—What Have You Got?
MAGNOLIA
Does She Love Me?
POSITIVELY—ABSOLUTELY !
On the Same Date, November 1st, 1927, the Price of McKinley
Music to Dealers Who Carry Our Complete Line with
Catalogs Will Advance to
RUSSIAN LULLABY
WHAT DOES IT MATTER?
PAUL ASH NOVELTY PIANO
FOLIO
Here Am I—
BROKEN HEARTED
IT AM, DEPENDS ON YOU
To 2 0 Cents Per Copy
Songs that Sell
WIND
WHO'S THAT KNOCKIN' AT MY DOOR?
SWEETHEART MEMORIES
IRVING BERLIN Im
MY HAWAIIAN SONG OF LOVE
Sonjf Hits from the Collegiate Musical
Comedy
•'GOOD
N E W S '
,1607 Broadway New York City
GOOD NEWS
To Dealers Not Carrying the Complete Line and on All Orders for
Lets Than Five Copies of McKinley Music Alone,
the Price Charged Will Be
10 Cents Per Copy
THE VARSITY DRAG
1,1'ORY IN LOVE
THE BEST THINGS IN LIFE ARE
FREE
HAPPY DAYS
JUST
IMAGINE
BIG
SELLERS
IN
FOLIOS
SAXOPHOLIO
All Stock Orders Received After November 1st
Will Be Charged at the New Rate
Me KIN LEY MUSIC CO.
OII BANJO FOLIO
(Each containing: fifteen great so rips)
^ tbliskers
HENDERSONJINC.
7«5 SEVENTH AVENUE NEVYOBK
32
informing both the music lover and discriminat-
ing reader that here was a work to suit his taste.
The display needed no background and was set
oft with a simple, haunting painting, suggestive
of the Southern landscape, which has served as
inspiration for so much of Negro music.
The Orchestra Leaders' Music Library was
recently incorporated as a new publishing house.
The company has a capital stock of $5,000 and
is headed by D. A. Shirk, 225 Broadway, New
York, as incorporator.
IN THE WORLD OF MUSIC PUBLISHING
Dignified Presentation of Spirituals
in Bamberger Display Increases Sales
Unusually Effective Window Treatment for the Presentation of This Class of Selec-
tion Offered by Newark, N. J. Department Store
A MOST effective display of "My Spirituals"
' * • was used recently in one of the large show
windows of the store of L. Bamberger & Co.,
Newark, N. J., doing much to boost the sales
of this attractive book in the sheet music de-
partment of the store, where an appropriate dis-
play was also set up, tying up with the window.
"My Spirituals" is a book of ninety-six pages,
published by the Robbins Music Corp., New York,
and containing a group of Negro Spirituals, com-
piled by Eva A. Jessye. Miss Jessye has col-
lected these songs at first hand, having learned
them during her childhood, and among them
are sixteen hitherto unpublished Negro spirit-
uals.
The songs portray in a beautiful manner the
mysticism and spirit-
ual fervor of the Ne-
gro, retaining always
the naivete and gay-
ety typical of the best
Negro spirituals. The
flavor of the mel-
odies has been care-
fully preserved in the
a c c o m p a n i m ents,
which in every case
will be found simple
a n d effective. "My
Spirituals" is a splen-
did example of art in
book ma n u f a c t u r e
with its text edited by
Gordon Whyte, and
music revised and ar-
ranged by Hugo Frey,
of the professional
staff of the Robbins
Music Corp.
The display given
the book in the Bam-
berger window obtained unusual emphasis
through its simplicity. There was no attempt
to crowd the window and "My Spirituals" was
the only item shown. Copies of the book were
thrown open to some of the more striking pages,
SONCS
Important Notice!
More Profit for the Dealer!
The Retail Catalog Price of World-Famous
McKinley Music
Now 15 Cents Per Copy, Will Advance November 1, 1927
THAT HIT THC MARK!
BLUE SKIES
IS IT POSSIBLE?
WHAT DO WE DO ON A DEW
DEW DEWY DAY?
SWEET YVETTE
HAVANA
MISS ANNABELLE LEE
IT'S A MILLION TO ONE YOU'RE
IN LOVE
ARE YOU LONESOME TONIGHT?
SOMEBODY AND ME
PRETTY LITTLE BOM BOM
FROM BOMBAY
WHERE THE WILD, WILD
FLOWERS GROW
ROSY CHEEKS
SWEET MARIE
LOVE AND KISSES
C'EST VOUS
YANKEE ROSE
MY SUNDAY GIRL
PUT YOUR ARMS WHERE THEY
BELONG
MY IDEA OF HEAVEN
THAT'S MY HAP, HAP HAPPI-
NESS
BOOKS THAT SELL
NEW UNIVERSAL DANCE FOLIO
No. 13
IRVING BERLIN SAXOPHONE
No. 1
AL JOLSON SONG HIT FOLIO
SO BLUE
PETERSON'S UKULELE METHOD
WORLD'S FAVORITE SONGS
BABY FEET GO FITTER PATTER
TIDDLE DE UKES
STRUMIT WITH CRUMIT
(Comic Ukulele Song Book)
I'LL BE LONELY
SOUTH
7 Cents Per Copy
ME AND MY SHADOW
Mix the Lot—What Have You Got?
MAGNOLIA
Does She Love Me?
POSITIVELY—ABSOLUTELY !
On the Same Date, November 1st, 1927, the Price of McKinley
Music to Dealers Who Carry Our Complete Line with
Catalogs Will Advance to
RUSSIAN LULLABY
WHAT DOES IT MATTER?
PAUL ASH NOVELTY PIANO
FOLIO
Here Am I—
BROKEN HEARTED
IT AM, DEPENDS ON YOU
To 2 0 Cents Per Copy
Songs that Sell
WIND
WHO'S THAT KNOCKIN' AT MY DOOR?
SWEETHEART MEMORIES
IRVING BERLIN Im
MY HAWAIIAN SONG OF LOVE
Sonjf Hits from the Collegiate Musical
Comedy
•'GOOD
N E W S '
,1607 Broadway New York City
GOOD NEWS
To Dealers Not Carrying the Complete Line and on All Orders for
Lets Than Five Copies of McKinley Music Alone,
the Price Charged Will Be
10 Cents Per Copy
THE VARSITY DRAG
1,1'ORY IN LOVE
THE BEST THINGS IN LIFE ARE
FREE
HAPPY DAYS
JUST
IMAGINE
BIG
SELLERS
IN
FOLIOS
SAXOPHOLIO
All Stock Orders Received After November 1st
Will Be Charged at the New Rate
Me KIN LEY MUSIC CO.
OII BANJO FOLIO
(Each containing: fifteen great so rips)
^ tbliskers
HENDERSONJINC.
7«5 SEVENTH AVENUE NEVYOBK
32
informing both the music lover and discriminat-
ing reader that here was a work to suit his taste.
The display needed no background and was set
oft with a simple, haunting painting, suggestive
of the Southern landscape, which has served as
inspiration for so much of Negro music.
The Orchestra Leaders' Music Library was
recently incorporated as a new publishing house.
The company has a capital stock of $5,000 and
is headed by D. A. Shirk, 225 Broadway, New
York, as incorporator.
Future scanning projects are planned by the International Arcade Museum Library (IAML).