Music Trade Review
Issue: 1927 Vol. 85 N. 12 - Page 36
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
36
The Music Trade Review
SEPTEMBER 17, 1927
"Good News" Hits
Featured by Dealers
Philadelphia Engagement Leads to Wide Link-
up—New York Premiere Wins Much Critical
Praise
answerTtMS one
Some ueteran mus/c/ans can recoyn/p?
a/most any Popu/ar composer6(/ A/s
style and rAythm— Can, you te//u/Ao
wrote
T/f/S N£IV COPYfi/Gf/T£D Nl/MB£fi ?
t
H
DOUBLE YOUR MONEY
NO MATTER What You SeU — This Is a 1OO% PROPOSITION!
For Any Piano Dealer, Record Store or Music Shop
A SURE-FIRE CAN'T-MISS MONEYMAKER
A MILE AHEAD OF EVERYTHING AND EVERYBODY
The Biggest
Revelation
the
Music Industry
Has
Ever Had!
Nearly
1,000
Displays
Already
Contracted
For!
Today, when miles are measured in seconds—pushing • button brings instantly two-thirds of our needs—the turning of • dial
bring! muiit seemingly Iron nowhere—SPEED ia everything.
ART SHEFTE, muter musician, Ka» made it possible to learn to play popular music in • few months instead of a few years.
A book for everything—from the beginning of music to the last "Z" in JAZZ: HOT BREAKS — BLUE BREAKS —
JAZZ BREAKS — KEYBOARD HARMONY — JAZZ BASS — etc.
9 2 2 , 0 0 0 . 0 0 Being Spent in Advertising in the Mediums Mentioned 3elowt«
Saturday Evening Post
Liberty
Etude
Musical Leader
Musical Courier
Musical A o m i n
Music Nnra
-
Musical Observer
Music and Musicians
Pacific Coast Musical Review
Musical Advance
Pacific Coast Musician
Musical Digest
The Metronome
Billboard
International Musician
Jacobs Orchestra Monthly
Jacobs Band Monthly
Melody
Musical Enterprise
§
I i
Sheet music dealers in Philadelphia, hearing
the advance reports of the popularity of the
musical production "Good News," when that
show opened in Atlantic City last month pro-
ceeded to load their guns and lay in wait for
it to come to the Quaker City. The prospect
of having a short run of a real all-star musical
comedy in town before the play struck Broad-
way whetted the appetites of most of the local
Wire* Phone or Write for
FORSTER
.MUSIC PUBLISHER. INC.
tia SOUTH w
Display of "Good News" Hits
trade, and when "Good News" opened in the
Chestnut Street Opera House most of the Phila-
delphia music dealers were equipped with full
shelves of the leading song hits from the pro-
duction.
The J. G. McCrory Co. store, No. 63, went
a step further and created a splendid window
display of the sheet music of the production,
published by De Sylva, Brown & Henderson,
Inc., New York. The display was nicely bal-
anced with advance phonograph recordings and
photographs of the principals and chorus of
"Good News" worked into a prominent place
in the window. A large stock of the hit songs
of "Good News" was required to meet the de-
mand from this display, as nearly every pur-
chaser bought five or six of the leading num-
bers.
After its short stay in Philadelphia "Good
News" opened auspiciously at Chanin's Forty-
sixth Street Theatre in New York, and re-
ceived as favorable reviews from the theatrical
critics of the leading papers as has any musical
comedy in recent years. There was not one
who did not praise the tunes of the show,
which were composed by B. G. De Sylva, Lou
Brown and Ray Henderson of the music pub-
lishing firm bearing their names. The indica-
tions are a big hit.
Even the somewhat sedate Percy Hammond,
reviewing the production in the Herald-Tribune
the day following the opening, spread himself
as follows: "The music was canny, the nonsense
clean and the romance as rational as the laws
of extravaganza will allow. No fewer than
four song hits were added to the national an-
thems in the course of the night, breaking
many of the records of minstrelsy. These hits,
according to the farsighted first-night prophets,
were a serenade, 'The Best Things in Life'; a
loud, black-bottom dance, 'The Varsity Drag'; a
dancing ballad, 'Lucky in Love,' and a good
imitation of the 'Hallelujah' song, entitled
'Good News.' "
36
The Music Trade Review
SEPTEMBER 17, 1927
"Good News" Hits
Featured by Dealers
Philadelphia Engagement Leads to Wide Link-
up—New York Premiere Wins Much Critical
Praise
answerTtMS one
Some ueteran mus/c/ans can recoyn/p?
a/most any Popu/ar composer6(/ A/s
style and rAythm— Can, you te//u/Ao
wrote
T/f/S N£IV COPYfi/Gf/T£D Nl/MB£fi ?
t
H
DOUBLE YOUR MONEY
NO MATTER What You SeU — This Is a 1OO% PROPOSITION!
For Any Piano Dealer, Record Store or Music Shop
A SURE-FIRE CAN'T-MISS MONEYMAKER
A MILE AHEAD OF EVERYTHING AND EVERYBODY
The Biggest
Revelation
the
Music Industry
Has
Ever Had!
Nearly
1,000
Displays
Already
Contracted
For!
Today, when miles are measured in seconds—pushing • button brings instantly two-thirds of our needs—the turning of • dial
bring! muiit seemingly Iron nowhere—SPEED ia everything.
ART SHEFTE, muter musician, Ka» made it possible to learn to play popular music in • few months instead of a few years.
A book for everything—from the beginning of music to the last "Z" in JAZZ: HOT BREAKS — BLUE BREAKS —
JAZZ BREAKS — KEYBOARD HARMONY — JAZZ BASS — etc.
9 2 2 , 0 0 0 . 0 0 Being Spent in Advertising in the Mediums Mentioned 3elowt«
Saturday Evening Post
Liberty
Etude
Musical Leader
Musical Courier
Musical A o m i n
Music Nnra
-
Musical Observer
Music and Musicians
Pacific Coast Musical Review
Musical Advance
Pacific Coast Musician
Musical Digest
The Metronome
Billboard
International Musician
Jacobs Orchestra Monthly
Jacobs Band Monthly
Melody
Musical Enterprise
§
I i
Sheet music dealers in Philadelphia, hearing
the advance reports of the popularity of the
musical production "Good News," when that
show opened in Atlantic City last month pro-
ceeded to load their guns and lay in wait for
it to come to the Quaker City. The prospect
of having a short run of a real all-star musical
comedy in town before the play struck Broad-
way whetted the appetites of most of the local
Wire* Phone or Write for
FORSTER
.MUSIC PUBLISHER. INC.
tia SOUTH w
Display of "Good News" Hits
trade, and when "Good News" opened in the
Chestnut Street Opera House most of the Phila-
delphia music dealers were equipped with full
shelves of the leading song hits from the pro-
duction.
The J. G. McCrory Co. store, No. 63, went
a step further and created a splendid window
display of the sheet music of the production,
published by De Sylva, Brown & Henderson,
Inc., New York. The display was nicely bal-
anced with advance phonograph recordings and
photographs of the principals and chorus of
"Good News" worked into a prominent place
in the window. A large stock of the hit songs
of "Good News" was required to meet the de-
mand from this display, as nearly every pur-
chaser bought five or six of the leading num-
bers.
After its short stay in Philadelphia "Good
News" opened auspiciously at Chanin's Forty-
sixth Street Theatre in New York, and re-
ceived as favorable reviews from the theatrical
critics of the leading papers as has any musical
comedy in recent years. There was not one
who did not praise the tunes of the show,
which were composed by B. G. De Sylva, Lou
Brown and Ray Henderson of the music pub-
lishing firm bearing their names. The indica-
tions are a big hit.
Even the somewhat sedate Percy Hammond,
reviewing the production in the Herald-Tribune
the day following the opening, spread himself
as follows: "The music was canny, the nonsense
clean and the romance as rational as the laws
of extravaganza will allow. No fewer than
four song hits were added to the national an-
thems in the course of the night, breaking
many of the records of minstrelsy. These hits,
according to the farsighted first-night prophets,
were a serenade, 'The Best Things in Life'; a
loud, black-bottom dance, 'The Varsity Drag'; a
dancing ballad, 'Lucky in Love,' and a good
imitation of the 'Hallelujah' song, entitled
'Good News.' "
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