Music Trade Review

Issue: 1927 Vol. 85 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
36
The Music Trade Review
SEPTEMBER 17, 1927
"Good News" Hits
Featured by Dealers
Philadelphia Engagement Leads to Wide Link-
up—New York Premiere Wins Much Critical
Praise
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Some ueteran mus/c/ans can recoyn/p?
a/most any Popu/ar composer6(/ A/s
style and rAythm— Can, you te//u/Ao
wrote
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DOUBLE YOUR MONEY
NO MATTER What You SeU — This Is a 1OO% PROPOSITION!
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A SURE-FIRE CAN'T-MISS MONEYMAKER
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The Biggest
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Today, when miles are measured in seconds—pushing • button brings instantly two-thirds of our needs—the turning of • dial
bring! muiit seemingly Iron nowhere—SPEED ia everything.
ART SHEFTE, muter musician, Ka» made it possible to learn to play popular music in • few months instead of a few years.
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9 2 2 , 0 0 0 . 0 0 Being Spent in Advertising in the Mediums Mentioned 3elowt«
Saturday Evening Post
Liberty
Etude
Musical Leader
Musical Courier
Musical A o m i n
Music Nnra
-
Musical Observer
Music and Musicians
Pacific Coast Musical Review
Musical Advance
Pacific Coast Musician
Musical Digest
The Metronome
Billboard
International Musician
Jacobs Orchestra Monthly
Jacobs Band Monthly
Melody
Musical Enterprise
§
I i
Sheet music dealers in Philadelphia, hearing
the advance reports of the popularity of the
musical production "Good News," when that
show opened in Atlantic City last month pro-
ceeded to load their guns and lay in wait for
it to come to the Quaker City. The prospect
of having a short run of a real all-star musical
comedy in town before the play struck Broad-
way whetted the appetites of most of the local
Wire* Phone or Write for
FORSTER
.MUSIC PUBLISHER. INC.
tia SOUTH w Our Special Proposition!
Display of "Good News" Hits
trade, and when "Good News" opened in the
Chestnut Street Opera House most of the Phila-
delphia music dealers were equipped with full
shelves of the leading song hits from the pro-
duction.
The J. G. McCrory Co. store, No. 63, went
a step further and created a splendid window
display of the sheet music of the production,
published by De Sylva, Brown & Henderson,
Inc., New York. The display was nicely bal-
anced with advance phonograph recordings and
photographs of the principals and chorus of
"Good News" worked into a prominent place
in the window. A large stock of the hit songs
of "Good News" was required to meet the de-
mand from this display, as nearly every pur-
chaser bought five or six of the leading num-
bers.
After its short stay in Philadelphia "Good
News" opened auspiciously at Chanin's Forty-
sixth Street Theatre in New York, and re-
ceived as favorable reviews from the theatrical
critics of the leading papers as has any musical
comedy in recent years. There was not one
who did not praise the tunes of the show,
which were composed by B. G. De Sylva, Lou
Brown and Ray Henderson of the music pub-
lishing firm bearing their names. The indica-
tions are a big hit.
Even the somewhat sedate Percy Hammond,
reviewing the production in the Herald-Tribune
the day following the opening, spread himself
as follows: "The music was canny, the nonsense
clean and the romance as rational as the laws
of extravaganza will allow. No fewer than
four song hits were added to the national an-
thems in the course of the night, breaking
many of the records of minstrelsy. These hits,
according to the farsighted first-night prophets,
were a serenade, 'The Best Things in Life'; a
loud, black-bottom dance, 'The Varsity Drag'; a
dancing ballad, 'Lucky in Love,' and a good
imitation of the 'Hallelujah' song, entitled
'Good News.' "
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 17, 1927
37
The Music Trade Review
Golucchi to Write for
New Cohan Production
Robbins Music Corp.
Scores Boston Success
"The Merry Malones," Score of Which Is Pub-
lished by Witmark, Sure to Be Big Success in
New York
Well-known Tenor Banjoist to Write Series
for Their Banjo to Be Published by That
Firm.
The new George M. Cohan show, "The Merry
Malones," was produced last week at the Colo-
nial Theatre, Boston, and according to the con-
sensus of press opinion in that city was a huge
success. The entire production was Mr. Cohan's
own work, including the book, lyric, music and
"business." In fact, due to the unfortunate, sud-
den death of the principal comedian, a day or
two before the opening, Mr. Cohan stepped into
Tony Colucchi, the famous tenor banjoist,
has signed a long-term contract with the Rob-
bins Music Corp., New York, to write a series
of compositions for the tenor banjo. These
compositions will consist of a series of original
novelty banjo solos, a new folio on the art
of improvising, and a new book of chords for
the banjo. In addition, Mr. Colucchi will pre-
pare a series of folios of easy material for the
A K 0
Foxtvot Song
SOME DAY/W
YOVll SAT U K
by Walter Donaldson
The Walh Ballad Hvl-
AREYOVTHMKItt
OFMETONICHT?
by Benny Davis,
Havry Akst- and L.Wolfe G
Display of "The Merry Malones" Music
the cast on the premiere in this role and con- tenor banjo. This series will be done in con-
tributed greatly to the general success the pro- junction with Mike Pingitore, the well-known
banjoist of the Paul Whiteman Orchestra, for
duction had in Boston.
The new piece is replete with George M. Paul Whiteman Publications, which are distrib-
Cohan novelties and he has never written more uted exclusively by the Robbins Music Corp.
lively, agreeable and essentially popular musical
In the past few years the Robbins Music
numbers. The score and sheet music for Corp. has built up a formidable catalog of tenor
"'The Merry Malones" are published by M. Wit- banjo music, and in the opinion of many pro-
mark & Sons, New York, and among the hits of fessionals it is the best catalog of this music in
the production are "Molly Malone," "The Easter the world.
Sunday Parade," "Like the Wandering Min-
strel," "A Feeling in Your Heart," "Roses
What's I^All About?
Understand," and "To Heaven on the Bronx
Express."
The doings of Will Von Tilzer, president of
Practically every review of the show in the the Broadway Music Corp., New York, lately
Boston papers praised the music as well as the have been causing interest in the music pub-
settings and general taste of the production. lishing trade, and the belief that he' is about
The Boston Post reviewer stated: "The music is to bring out another number of the "Muddy
of a higher order than in many of Mr. Cohan's W r ater" caliber is rapidly spreading. Mr. Von
previous efforts. There is also a fetching num- Tilzer admitted that he has discovered some-
ber of a romantic order, running through the thing marvelous in the song line, but will not
score, which catches the ear and is rather on a disclose what it is. The goings-on about the
high plane." The Boston Herald said: "Mr. office of Broadway Music Corp. are becoming
Cohan has always given us a suggestion of Gil- more and more mysterious. One observer saw
bert & Sullivan in his musical comedies of re- no less than six orchestra leaders go into pri-
cent years, but 'The Merry Malones' rings out vate consultation with him, one at a time,
in true comic opera form in many of the scenes." within the period of half an hour, and each
The Boston Globe said: "The music is tuneful time the strains of some haunting new melody
and well adapted to its purpose." The Boston filtered through the closed door. The conclu-
Evening Transcript stated: "It has characteristic sion is that a new hit is about to be born.
tunes with quick, insistent rhythm and melodies
Bearing this out is the established fact that
with a lilt and swing to them."
two young unknown song writers have been
The opening of the new Cohan production was added to the professional staff of the Broad-
signalized in the trade by many attractive way Music Corp. From an outside source it
counter and window displays, particularly one was learned that one of the most celebrated
engineered by James Smith, manager of the re- dance orchestra leaders in the country went into
tail department of the Oliver Ditson Co. The a closed session with Mr. Von Tilzer this week,
accompanying photograph shows a complete following which he made for a telegraph office
window of this famous store devoted exclusively and paid out of his own pocket for a 50-word
to the showing of the various numbers issued straight wire to Chicago to tell one of his
by M. Witmark & Sons, which brought excel- arrangers what he had heard. What's it all
about?
lent results.
After its run of three weeks in Boston, "The
Consult the Universal Want Directory of
Merry Malones" will come to New York on Sep-
tember 26, where it will open for an indefinite The Review. In it advertisements are inserted
free of charge for men who desire positions.
.stay at the Erlanger Theatre.
The Bid Surprise Hft
MY BLVEHEAYEN
bv GGov^eWhrhn^ and
Wlt
Donaldson
T THERE'S NOENDTO
NY LOVE FOR Y W
byTed Lewis frank Covbett and
TvanV Posy
And ine New
Sensation
byTheWi'ih?vof
s
TSDOW/r
SHADY
TREE
Dy
Wali'Gi 1 Donaldson

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