Music Trade Review
Issue: 1927 Vol. 85 N. 12 - Page 30
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
30
The Music Trade Review
Milwaukee Dealer Sees School Sales
Field for Band Instruments Just Begun
Promotion Work Thus Far Done, Says A. J. Niemiec of Flanner-Hafsoos, Has Only
Laid the Groundwork For a Future Great Volume of Sales
\ , f ILWAUKEE, WIS., Sept. 12.—Band instru- gram. The music kept the people interested in
^**- merit business has opened up considerably remaining at the fair, and kept them in the holi-
during the past two weeks, and local musical day mood to enjoy the entertainment and
instrument dealers are planning on a good Fall exhibits.
season in all lines of band instruments.
"People are realizing more and more the
School interest in bands is already good, ac- value of band music in public gatherings as a
cording to A. J. Niemiec, of the Flanner- means of attracting a big attendance, and of
Hafsoos Music House, Inc., and there are indica- keeping the attendance. This will result in a
tions that business in this field will exceed that greater demand for bands, and consequently
of previous years.
greater interest in the development of bands
"The school field for band instruments has by sectional civic and fraternal groups, as well
just begun to be worked up," Mr. Niemiec as by schools and smaller cities, and business
said, "and the interest created in instruments for the musical instrument dealer follows."
last year will be an excellent foundation on
Mr. Niemiec is leaving for Grand Haven,
which to build this year's business. People are Mich., to spend his vacation at his home. He
beginning to realize the value of bands in school expects to enjoy some excellent fishing on the
and civic life, and in fact in the life of any Grand River, and has included a number of
organization. Perhaps the best example of the long motor trips in his vacation plans.
powerful influence of band music on large
Theatre orchestras which are being developed
groups of people was seen at the Wisconsin for the opening of the new movie season are a
State Fair here. I believe that the numerous great aid to band instrument business, accord-
civic and professional bands playing at the fair ing to William Holzhaeuser, of the Frank Hol-
were the biggest drawing card of the entire pro- ton band instrument store here.
"The fact that three new theatres have been
opened here recently and that all of the
theatres, finding that their orchestras are a
major attraction, are making plans for the de-
Saxophone I
velopment and enlargement of their orchestral
Mouthpiece
entertainment, has been very good for busi-
ness," declared Mr. Holzhaeuser. "However,
Rudy's greatest
contribution to
the young professional musician is not buying,
better saxo-
phone playing
but the great number of more experienced pro-
Made from finest
fessional men who have been out of work have
hard rubber rod(steel
ebonite)— specialme-
been
taken into orchestras for theatres.
dium bore adds to
"Another point I might emphasize is that
P R I C E S responsiveness and
brilliancy of tone.
Soprano. .
many of tne theatres are now starting to fea-
the
•7.S0 Unquestionably
best rubber mouth-
ture their orchestras on the stage, and are be-
piece
made—
almost
Alto . . . .
immune
to
wear.
ginning to give them a lot of space and time on
•S.SO
Used by a targe
Melody . .
the program. Such orchestras are in the mar-
proportion of the
•9.00
leading players
ket for new instruments, and we can say that
Tenor . . .
a great many Holtons are favored. The new
•9.50
Oriental theatre orchestra will be fitted largely
Baritone..
•10.00
with Holton instruments. In my opinion the
Ctlmer
OLDEST AND LARGEST HOUSE IN THE TRAM
SEPTEMBER 17, 1927
general run of business will be better than the
school business this season, as 1 feel that the
school field for band instruments is rather over-
sold."
Vesey Walker, manager of the band instru-
ment and small goods department of the Kcs-
selman-O'Driscoll Co. store, is spending his
vacation in St. Paul.
A Milwaukee park board has announced that
it will not issue another harmonica concert per
mit because of the failure of the scheduled
appearance of a harmonica band. The band i^
composed of 100 players, but when the hour
lor their performance arrived only three of the
players appeared, and these attempted to enter-
tain the assembled crowd with solos, duets and
trios, featuring the harmonica.
Music dealers in Milwaukee and throughout
the state have been interested in the announce-
ment of Professor E. B. Gordon, of the Uni-
versity of Wisconsin School of Music, that an
all-State orchestra of high school musicians will
be organized soon to play before the convention
of the Wisconsin Teachers' association in Mil-
waukee next Fall. Some 200 students will be
members of the orchestra and they will be
chosen from high school orchestras in all parts
of the State. This plan has been inaugurated
with the resumption of all-State high school
competition in music in 1928. Following the
abandonment of organized forms of competitive
work in the State it has been announced that the
musical contests will be the only ones to be
resumed, due to the large number of protests
which were voiced from all sections of Wiscon-
sin, when it was found that the music contest
would be abandoned from the schedule of the
university music school. The 1928 contest, how-
ever, while providing instrumental and vocal
competition, will be combined with a festival.
The Holzem Music Co., of liarron, Wis., is
remodeling the entire rear portion of the store
in order to make for a better display of stock,
and a better demonstration of instruments. The
piano display room will be entirely enclosed,
and it has been enlarged by the addition of
the space formerly given to record rooms. The
record rooms have been moved across from the
piano rooms, and three sound-proof booths
have been built for the demonstration of the
recordings. T. J. Holzem, proprietor of the
store, has announced that he will also install a
thoroughly modern new front and display win-
dow, and that the floor of the window will be
lowered, a particularly desirable feature in
showing musical goods. The entire interior of
the store will be redecorated in an ivory-colored
finish, and new lighting and lighting display
fixtures have been installed. The improvement
plans also call for a new pictorial electric light
sign to be built on the corner of Summit and
Eight avenue. The Holzem store is the exclu-
sive agent for the Victrola, the Gulbransen. and
the Steinway Duo-Art pianos.
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
MERCHANDISE
BRUNO Means SECURITY
ESTABLISHED I « S «
VICTOR
TALKING
MACHINES
CBruno &Son inc.
BRUNO Menrr<:SECURITY
951*355 FOURTH A V E - N.V.C.
Mr. Dealer — Order Now
Gold Medal Strings
WONDER
for musical instruments
Gold-plated Steel and
Wound Strings
Banjo and Drum Head
Cleaner
The only successful preparation on the
market for cleaning heads. Used and en-
dorsed by the leading manufacturers. Guar-
anteed free from rubber. A good seller
in every music store.
Gibson Musical String Co.
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
Manufactured by
NICOMEDE MUSIC CO.,
Altoona, Penna.
MULLER & KAPLAN
154 East 86th St., N. Y.
LEFEBVRE PRODUCTS
Lefebvre Patented Reed Holders for the Trade
Lefebvre Permanent Composition Reeds
Service Department
G. E . LEFEBVRE
505 The Arcade
Cleveland, U.
30
The Music Trade Review
Milwaukee Dealer Sees School Sales
Field for Band Instruments Just Begun
Promotion Work Thus Far Done, Says A. J. Niemiec of Flanner-Hafsoos, Has Only
Laid the Groundwork For a Future Great Volume of Sales
\ , f ILWAUKEE, WIS., Sept. 12.—Band instru- gram. The music kept the people interested in
^**- merit business has opened up considerably remaining at the fair, and kept them in the holi-
during the past two weeks, and local musical day mood to enjoy the entertainment and
instrument dealers are planning on a good Fall exhibits.
season in all lines of band instruments.
"People are realizing more and more the
School interest in bands is already good, ac- value of band music in public gatherings as a
cording to A. J. Niemiec, of the Flanner- means of attracting a big attendance, and of
Hafsoos Music House, Inc., and there are indica- keeping the attendance. This will result in a
tions that business in this field will exceed that greater demand for bands, and consequently
of previous years.
greater interest in the development of bands
"The school field for band instruments has by sectional civic and fraternal groups, as well
just begun to be worked up," Mr. Niemiec as by schools and smaller cities, and business
said, "and the interest created in instruments for the musical instrument dealer follows."
last year will be an excellent foundation on
Mr. Niemiec is leaving for Grand Haven,
which to build this year's business. People are Mich., to spend his vacation at his home. He
beginning to realize the value of bands in school expects to enjoy some excellent fishing on the
and civic life, and in fact in the life of any Grand River, and has included a number of
organization. Perhaps the best example of the long motor trips in his vacation plans.
powerful influence of band music on large
Theatre orchestras which are being developed
groups of people was seen at the Wisconsin for the opening of the new movie season are a
State Fair here. I believe that the numerous great aid to band instrument business, accord-
civic and professional bands playing at the fair ing to William Holzhaeuser, of the Frank Hol-
were the biggest drawing card of the entire pro- ton band instrument store here.
"The fact that three new theatres have been
opened here recently and that all of the
theatres, finding that their orchestras are a
major attraction, are making plans for the de-
Saxophone I
velopment and enlargement of their orchestral
Mouthpiece
entertainment, has been very good for busi-
ness," declared Mr. Holzhaeuser. "However,
Rudy's greatest
contribution to
the young professional musician is not buying,
better saxo-
phone playing
but the great number of more experienced pro-
Made from finest
fessional men who have been out of work have
hard rubber rod(steel
ebonite)— specialme-
been
taken into orchestras for theatres.
dium bore adds to
"Another point I might emphasize is that
P R I C E S responsiveness and
brilliancy of tone.
Soprano. .
many of tne theatres are now starting to fea-
the
•7.S0 Unquestionably
best rubber mouth-
ture their orchestras on the stage, and are be-
piece
made—
almost
Alto . . . .
immune
to
wear.
ginning to give them a lot of space and time on
•S.SO
Used by a targe
Melody . .
the program. Such orchestras are in the mar-
proportion of the
•9.00
leading players
ket for new instruments, and we can say that
Tenor . . .
a great many Holtons are favored. The new
•9.50
Oriental theatre orchestra will be fitted largely
Baritone..
•10.00
with Holton instruments. In my opinion the
Ctlmer
OLDEST AND LARGEST HOUSE IN THE TRAM
SEPTEMBER 17, 1927
general run of business will be better than the
school business this season, as 1 feel that the
school field for band instruments is rather over-
sold."
Vesey Walker, manager of the band instru-
ment and small goods department of the Kcs-
selman-O'Driscoll Co. store, is spending his
vacation in St. Paul.
A Milwaukee park board has announced that
it will not issue another harmonica concert per
mit because of the failure of the scheduled
appearance of a harmonica band. The band i^
composed of 100 players, but when the hour
lor their performance arrived only three of the
players appeared, and these attempted to enter-
tain the assembled crowd with solos, duets and
trios, featuring the harmonica.
Music dealers in Milwaukee and throughout
the state have been interested in the announce-
ment of Professor E. B. Gordon, of the Uni-
versity of Wisconsin School of Music, that an
all-State orchestra of high school musicians will
be organized soon to play before the convention
of the Wisconsin Teachers' association in Mil-
waukee next Fall. Some 200 students will be
members of the orchestra and they will be
chosen from high school orchestras in all parts
of the State. This plan has been inaugurated
with the resumption of all-State high school
competition in music in 1928. Following the
abandonment of organized forms of competitive
work in the State it has been announced that the
musical contests will be the only ones to be
resumed, due to the large number of protests
which were voiced from all sections of Wiscon-
sin, when it was found that the music contest
would be abandoned from the schedule of the
university music school. The 1928 contest, how-
ever, while providing instrumental and vocal
competition, will be combined with a festival.
The Holzem Music Co., of liarron, Wis., is
remodeling the entire rear portion of the store
in order to make for a better display of stock,
and a better demonstration of instruments. The
piano display room will be entirely enclosed,
and it has been enlarged by the addition of
the space formerly given to record rooms. The
record rooms have been moved across from the
piano rooms, and three sound-proof booths
have been built for the demonstration of the
recordings. T. J. Holzem, proprietor of the
store, has announced that he will also install a
thoroughly modern new front and display win-
dow, and that the floor of the window will be
lowered, a particularly desirable feature in
showing musical goods. The entire interior of
the store will be redecorated in an ivory-colored
finish, and new lighting and lighting display
fixtures have been installed. The improvement
plans also call for a new pictorial electric light
sign to be built on the corner of Summit and
Eight avenue. The Holzem store is the exclu-
sive agent for the Victrola, the Gulbransen. and
the Steinway Duo-Art pianos.
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
MERCHANDISE
BRUNO Means SECURITY
ESTABLISHED I « S «
VICTOR
TALKING
MACHINES
CBruno &Son inc.
BRUNO Menrr<:SECURITY
951*355 FOURTH A V E - N.V.C.
Mr. Dealer — Order Now
Gold Medal Strings
WONDER
for musical instruments
Gold-plated Steel and
Wound Strings
Banjo and Drum Head
Cleaner
The only successful preparation on the
market for cleaning heads. Used and en-
dorsed by the leading manufacturers. Guar-
anteed free from rubber. A good seller
in every music store.
Gibson Musical String Co.
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
Manufactured by
NICOMEDE MUSIC CO.,
Altoona, Penna.
MULLER & KAPLAN
154 East 86th St., N. Y.
LEFEBVRE PRODUCTS
Lefebvre Patented Reed Holders for the Trade
Lefebvre Permanent Composition Reeds
Service Department
G. E . LEFEBVRE
505 The Arcade
Cleveland, U.
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