Music Trade Review

Issue: 1927 Vol. 85 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
30
The Music Trade Review
Milwaukee Dealer Sees School Sales
Field for Band Instruments Just Begun
Promotion Work Thus Far Done, Says A. J. Niemiec of Flanner-Hafsoos, Has Only
Laid the Groundwork For a Future Great Volume of Sales
\ , f ILWAUKEE, WIS., Sept. 12.—Band instru- gram. The music kept the people interested in
^**- merit business has opened up considerably remaining at the fair, and kept them in the holi-
during the past two weeks, and local musical day mood to enjoy the entertainment and
instrument dealers are planning on a good Fall exhibits.
season in all lines of band instruments.
"People are realizing more and more the
School interest in bands is already good, ac- value of band music in public gatherings as a
cording to A. J. Niemiec, of the Flanner- means of attracting a big attendance, and of
Hafsoos Music House, Inc., and there are indica- keeping the attendance. This will result in a
tions that business in this field will exceed that greater demand for bands, and consequently
of previous years.
greater interest in the development of bands
"The school field for band instruments has by sectional civic and fraternal groups, as well
just begun to be worked up," Mr. Niemiec as by schools and smaller cities, and business
said, "and the interest created in instruments for the musical instrument dealer follows."
last year will be an excellent foundation on
Mr. Niemiec is leaving for Grand Haven,
which to build this year's business. People are Mich., to spend his vacation at his home. He
beginning to realize the value of bands in school expects to enjoy some excellent fishing on the
and civic life, and in fact in the life of any Grand River, and has included a number of
organization. Perhaps the best example of the long motor trips in his vacation plans.
powerful influence of band music on large
Theatre orchestras which are being developed
groups of people was seen at the Wisconsin for the opening of the new movie season are a
State Fair here. I believe that the numerous great aid to band instrument business, accord-
civic and professional bands playing at the fair ing to William Holzhaeuser, of the Frank Hol-
were the biggest drawing card of the entire pro- ton band instrument store here.
"The fact that three new theatres have been
opened here recently and that all of the
theatres, finding that their orchestras are a
major attraction, are making plans for the de-
Saxophone I
velopment and enlargement of their orchestral
Mouthpiece
entertainment, has been very good for busi-
ness," declared Mr. Holzhaeuser. "However,
Rudy's greatest
contribution to
the young professional musician is not buying,
better saxo-
phone playing
but the great number of more experienced pro-
Made from finest
fessional men who have been out of work have
hard rubber rod(steel
ebonite)— specialme-
been
taken into orchestras for theatres.
dium bore adds to
"Another point I might emphasize is that
P R I C E S responsiveness and
brilliancy of tone.
Soprano. .
many of tne theatres are now starting to fea-
the
•7.S0 Unquestionably
best rubber mouth-
ture their orchestras on the stage, and are be-
piece
made—
almost
Alto . . . .
immune
to
wear.
ginning to give them a lot of space and time on
•S.SO
Used by a targe
Melody . .
the program. Such orchestras are in the mar-
proportion of the
•9.00
leading players
ket for new instruments, and we can say that
Tenor . . .
a great many Holtons are favored. The new
•9.50
Oriental theatre orchestra will be fitted largely
Baritone..
•10.00
with Holton instruments. In my opinion the
Ctlmer
OLDEST AND LARGEST HOUSE IN THE TRAM
SEPTEMBER 17, 1927
general run of business will be better than the
school business this season, as 1 feel that the
school field for band instruments is rather over-
sold."
Vesey Walker, manager of the band instru-
ment and small goods department of the Kcs-
selman-O'Driscoll Co. store, is spending his
vacation in St. Paul.
A Milwaukee park board has announced that
it will not issue another harmonica concert per
mit because of the failure of the scheduled
appearance of a harmonica band. The band i^
composed of 100 players, but when the hour
lor their performance arrived only three of the
players appeared, and these attempted to enter-
tain the assembled crowd with solos, duets and
trios, featuring the harmonica.
Music dealers in Milwaukee and throughout
the state have been interested in the announce-
ment of Professor E. B. Gordon, of the Uni-
versity of Wisconsin School of Music, that an
all-State orchestra of high school musicians will
be organized soon to play before the convention
of the Wisconsin Teachers' association in Mil-
waukee next Fall. Some 200 students will be
members of the orchestra and they will be
chosen from high school orchestras in all parts
of the State. This plan has been inaugurated
with the resumption of all-State high school
competition in music in 1928. Following the
abandonment of organized forms of competitive
work in the State it has been announced that the
musical contests will be the only ones to be
resumed, due to the large number of protests
which were voiced from all sections of Wiscon-
sin, when it was found that the music contest
would be abandoned from the schedule of the
university music school. The 1928 contest, how-
ever, while providing instrumental and vocal
competition, will be combined with a festival.
The Holzem Music Co., of liarron, Wis., is
remodeling the entire rear portion of the store
in order to make for a better display of stock,
and a better demonstration of instruments. The
piano display room will be entirely enclosed,
and it has been enlarged by the addition of
the space formerly given to record rooms. The
record rooms have been moved across from the
piano rooms, and three sound-proof booths
have been built for the demonstration of the
recordings. T. J. Holzem, proprietor of the
store, has announced that he will also install a
thoroughly modern new front and display win-
dow, and that the floor of the window will be
lowered, a particularly desirable feature in
showing musical goods. The entire interior of
the store will be redecorated in an ivory-colored
finish, and new lighting and lighting display
fixtures have been installed. The improvement
plans also call for a new pictorial electric light
sign to be built on the corner of Summit and
Eight avenue. The Holzem store is the exclu-
sive agent for the Victrola, the Gulbransen. and
the Steinway Duo-Art pianos.
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Gold Medal Strings
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Gold-plated Steel and
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Banjo and Drum Head
Cleaner
The only successful preparation on the
market for cleaning heads. Used and en-
dorsed by the leading manufacturers. Guar-
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in every music store.
Gibson Musical String Co.
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
Manufactured by
NICOMEDE MUSIC CO.,
Altoona, Penna.
MULLER & KAPLAN
154 East 86th St., N. Y.
LEFEBVRE PRODUCTS
Lefebvre Patented Reed Holders for the Trade
Lefebvre Permanent Composition Reeds
Service Department
G. E . LEFEBVRE
505 The Arcade
Cleveland, U.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DEPARTMENT
William BreddWlute,7ec/imcatEditor
The Place of the Piano Action in the
Future Development of the Instrument
Repetition the Core of the Entire Problem Which Confronts Those Who Are Studying
New Developments in This Direction—The Steinert Experiment
H I L E working on the remaining chap-
ters of a forthcoming book, in which
I hope to set forth all that is actually
known and can be rationally deduced about
the scientific facts underlying tone production
in the pianoforte and about the application of
these facts to the processes of manufacture, I
have been compelled to think very seriously
about that important and rather neglected fac-
tor which is bound up with the construction
and design of the action. No one who has not
actually tried to do it can imagine the genuine
difficulty of approaching the action from any
really national point d'appui. The mechanism
which has been in process of development during
the last two hundred years has remained quite
stationary as to principle and nearly so as to
construction for now a century. It is hard to
realize, though it is strictly true, that the piano-
forte action as seen in the best grand pianos,
wherever built, is essentially the mechanism
perfected in 1821 by Sebastien Erard. True,
the construction has been simplified, the parts
have been virtually standardized and machin-
ery of great accuracy has made the production
both rapid and mechanically correct. Yet, in
all this, there has been no improvement in the
principles and very little in their mechanical
application. The grand action still rests upon
the repetition lever, and all pianoforte playing
in turn rests upon the skill shown by the ob-
scure mechanics in the shops who regulate
and adjust this lever and its accessory parts.
W
Musician and Action
Now this would be quite satisfactory if we
could be sure that nothing else is, or can be,
needed to create perfection.
Unfortunately,
however, we well know that the action as it
stands to-day is by no means adequate to the
functions which pianists ol the advanced
schools would impose upon it. One only has
to study the methods devised by eminent
teachers like Matthay to see that this is so.
Pianists indeed do not usually know anything
about the mechanism of the action and com-
monly fall into the most ridiculous errors con-
cerning it; but one thing they do know, and
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American Piano Plate Co.
Manufacturers BADGER BRAND Grand and
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Racine, Wisconsin
Punchings
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that is what they want to get from the act of
touch. And if we analyze this desire we find
that it may be expressed in mechanical terms
by the one word "repetition." The pianist
wants to be able to repeat a stroke once made
on the key so that he may go from the loud-
est to the softest sound within the shortest
possible interval of time. In fact, he wants a
mechanism more rapid than his fingers, with
their present training, can control completely.
Given this mechanism, the finger technique will
follow in due course.
Repetition in reality is the core of the whole
action problem. The ideal action would be
that one with which the pianist, at the expense
of a minimum of physical effort, could obtain
a maximum rapidity of repetition under all pos-
sible conditions, that is to say, even under con-
ditions involving the immediate following of
maximum by minimum velocity of key. The
pianist would like to be able to repeat faster,
which means to repeat without having to allow
the key to rise so far as it now must rise to
obtain repetition, and he would like this repe-
tition to take place under conditions permit-
ting him to utilize a smaller quantity of physi-
cal energy for each stroke.
Steinert
It can readily be seen that if the principles
of piano playing were changed and if the pian-
ist were attempting to obtain over the string
a control more direct than he now exercises,
he would wish to have an action which would
give him means of holding the hammer against
the string, that is to say, he would wish for
an action which would virtually allow him to
beat the string directly with the hammer, just
as if he held the latter in his hand at the end
of a long stick, as the player of the gipsy
cembalo does to this day. One can easily see,
unfamiliar as the 'notion is, that a technique
might be developed which, given the adequate
mechanism for realizing it, would produce a
quite different kind of piano playing. Indeed,
the late Morris Steinert of New Haven and
Boston, who made a lifelong study of the an-
cestors of the piano and brought together a
remarkable collection of ancient keyboard in-
struments, of which every one was in playing
condition at the time of his death, did actually
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Stick Shellac color card and booklet "How
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make the attempt to produce an action which
should give the player direct control over the
hammer. He attempted, in other words, to de-
vise a mechanism whereby the pianist, depress-
ing the key, should touch the string through
the hammer while the latter was still in en-
gagement with the train of levers controlled
by the key. This meant of course that the
finger technique had to be quite different, but
those musicians who took the trouble to test
the Steinert invention were almost unanimous
in saying that it presented to them new ideas
and new possibilities of tone production.
Unfortunately, however, the "Steinertone" did
not succeed in making that impression upon
the public which its ingenious inventor had
hoped for. Inertia is a social force which has
not yet been adequately measured. When it
has been measured we shall perhaps be able to
understand why the piano industry has been
able to flourish for a hundred years in the
face of an irreducible minimum of technical
achievement during that time. Still, what Stein-
ert did accomplish was quite interesting enough"
to cause one to think very seriously about the
possibility of following up his work and carry-
ing it still farther.
His Own Words
Steinert's own words in this matter are very
interesting. In his "Reminiscences" he says:
"All tone productions during the last one hun-
dred and fifty years have been obtained by
means of hammers, and it was the hammer that
I finally chose to utilize as a means of tone
production and which I determined should
serve me in enlarging its limitations. I there-
fore constructed a mechanism which resembles
greatly the natural formation of the human
hand and arm, which could influence the ham-
mer and control its strokes when meeting the
string, the same as the violinist holds and con-
trols his bow, and through this vibratory me-
tion touches the strings and draws out tones
which are closely related to those obtained by
means of the tangent of the clavichord.
"When I had developed this mechanism to
a certain state of perfection I discovered that
the tonal capacity or the vibrating power of
a soundboard . . . was far superior . . . to the
curved belly soundboard found in the . . . violin
tribe. This discovery still further convinced
(Continued on page 33)
William Braid White
Associate, American Society of Mechanical
Engineers; Chairman, Wood Industries
Division, A. S. M. E.; Member, American
Physical Society; Member, National Piano
Technicians' Association.
Consulting Engineer to
the Piano Industry
Tonally end Mechanically Correct Scales
Tonal and Technical Surreys of Product
Tonal Betterment Work in Factories
References to manufacturers of unquestioned
position la industry
For particulars,
Piano
Also—Felta and
Cloths, Furnished
In Any Quantity
Wood.ide, L. I., N. Y.
address
209 South State Street, CHICAGO
Tuners
and
Technicians
are in demand. The trade needs tuners, regu-
lators and repairmen. Practical Shop School.
Send for Catalog M
Y. M. C. A. Piano Technicians School
1421 Arch St.
Philadelphia, Pa.

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